Director of Growth Marketing, Maven Clinic
$170-200k
+ Equity
More information about location
Virtual clinic for women's and family health
Open for applications
Virtual clinic for women's and family health
1001+ employees
Open for applications
$170-200k
+ Equity
More information about location
1001+ employees
Company mission
To make healthcare work for all of us.
Role
Who you are
- 10+ years in growth or performance marketing, with at least 4 years in consumer health, wellness, or a DTC subscription business
- Track record owning and scaling paid acquisition budgets from $0 to $MM annually with measurable CAC/LTV results
- Hands-on experience in paid social (Meta, TikTok), SEM, and lifecycle tooling (Braze, Iterable, or equivalent) - you can dig into the data yourself, not just direct others to do it
- Uses AI as a force multiplier across the growth stack, from creative testing and copy iteration to analytics and campaign optimization — and expects the team to do the same
- Strong creative judgment: you know what good looks like, can brief and evaluate creative, and have moved metrics with it
- Fluent in growth analytics and comfortable building your own analyses — SQL a strong plus, Mixpanel/Amplitude fluency expected
What the job involves
- This is a founding growth role for Maven Consumer, owning the full acquisition and retention funnel from brand-to-performance, paid to organic, channel strategy to experimentation infrastructure
- The role requires equal parts strategist and operator: someone who can set the strategy and roll up their sleeves to make it happen
- Reporting to the General Manager, Consumer, this leader will work in close partnership with the core consumer teams and Maven's enterprise marketing and creative teams
- We're looking for someone who has built consumer growth engines from scratch, knows what DTC health looks like at scale, and can bring that playbook to a category where trust and outcomes are critical
- Perhaps you’re a former founder, generalist growth hacker, or just a growth-obsessed operator who takes extreme ownership and thoughtful risks to find novel, creative growth channels that have massive impact
- Build and own Maven Consumer's paid acquisition strategy across channels: paid social, SEM, influencer, podcast, OOH, and emerging, with a focus on CAC efficiency and quality subscribers
- Own creative strategy in partnership with brand: strong POV on what messaging and formats convert, and a track record testing into breakthrough creative
- Develop and scale an SEO/content strategy that builds durable organic traffic over time
- Own Maven's consumer web presence, partnering with Product and Design to optimize site performance, landing pages, and conversion across the funnel, working with the enterprise team to ensure continuity of performance across Maven's business lines
- Partner with Product to optimize onboarding, activation, and in-app conversion
- Own lifecycle marketing (email, push, SMS) from strategy through execution, with a focus on engagement, habit formation, and reducing churn
- Build and run an experimentation program and create the infrastructure to learn fast and improve
- Define and track the growth KPIs that matter: CAC, LTV, payback period, activation rate, retention curves
- Lead a lean, high-output growth team of FTEs, freelancers, and agency partners; hire well and develop the people you hire
- Partner with Finance on budget planning and channel-level ROI reporting
- Bring consumer health market intelligence: competitive landscape, channel trends, and regulatory considerations to the broader team
Our take
Maven is a virtual care provider that is particularly focused on delivering better outcomes for women. Its digital health model is intended to make healthcare services more accessible, supporting those that have been marginalized by the traditional healthcare system.
The company's online pregnancy, fertility and pregnancy clinic gives its users access to holistic care. As part of the burgeoning digital health market, Maven is not without competitors, but where it stands out is in focussing on underserved groups.
Maven has received significant funding and continues to expand its services, for example into the treatment of postnatal depression and the earlier identification of pregnancy risks. As the company grows, it will continue to focus on enhancing its cultural flexibility as it expands support networks across all stages of family and reproductive life.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Oct 2024
$125m
SERIES F
Nov 2022
$90m
SERIES E
Total funding: $427.8m
Company benefits
- Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics
- Whole-self care through wellness partnerships
- Weekly breakfast, lunch, and get-togethers
- 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
- Annual professional development stipend and access to a personal career coach through Maven
- 401K matching for US-based employees (immediately vesting)
Company HQ
Hudson Square, New York, NY
Leadership
Kate Ryder
(CEO)Prior to founding Maven in 2014, Kate worked in venture capital and as a journalist, writing for the Economist from Southeast Asia, New York and London and for the New Yorker.
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