Senior Performance Marketing Manager, Maven Clinic
Paid Acquisition
$140-175k
+ Equity
More information about location
Virtual clinic for women's and family health
Open for applications
Virtual clinic for women's and family health
1001+ employees
Open for applications
$140-175k
+ Equity
More information about location
1001+ employees
Company mission
To make healthcare work for all of us.
Role
Who you are
- 5–8 years in performance or growth marketing
- Experience in consumer health, wellness, or DTC subscription required
- Track record owning and scaling paid acquisition budgets from $0 to $MM with budget authority
- Hands-on fluency across paid social (Meta, TikTok), SEM, and attribution tooling; you build your own analyses (SQL expected, Mixpanel/Amplitude required)
- You actively use AI to move faster — iterating on copy, testing creative, accelerating your own analysis. Genuinely curious and always experimenting
- Sharp creative judgment: you know what good looks like and have moved metrics with it
- Comfortable in 0-to-1 environments: ambiguous, fast-moving, high ownership
- This is a remote role open to candidates based in the United States, with a strong preference for those based in San Francisco
What the job involves
- This is Maven Consumer's founding performance marketing hire — a true 0-to-1 opportunity to build the paid acquisition engine for a category-defining women's and family health platform
- You'll own strategy and hands-on execution across paid channels, with budget authority and direct accountability to CAC and subscriber quality targets. Reporting to the General Manager, Consumer, you'll work in close partnership with the core consumer team
- We're looking for someone who has built out paid acquisition from scratch, knows what DTC health looks like at scale, and understands the nuance of marketing in a trust-sensitive category. You move faster because of AI, test smarter because of AI, and find signal before the competition does
- Own paid acquisition hands-on across our core digital channels: Meta, Google, and TikTok. Champion new channel experimentation over time
- Directly manage campaigns in-platform, owning performance outcomes and communicating clearly & frequently with the broader consumer team about creative, targeting and pacing
- Turn ad performance data into creative insight, and power the feedback loop with creative partners (internal + external) to rapidly test and learn from new ad concepts and formats across channels
- Execute on a structured creative testing process, including creative ideation, brief creation, concept testing, ad iteration and scaling
- Leverage AI creative tools to generate and test ad variants faster
- Drive landing page and funnel experimentation directly; write briefs, review copy, and push tests live with eng/product support
- Own channel reporting & deeply understand attribution and measurement strategy to be rigorous about channel impact
- Own paid media budget planning and ROI reporting in partnership with Finance
- Run your own analyses; comfortable using AI-assisted analytics tools to move faster and surface insight more efficiently
- Bring competitive and channel intelligence to the consumer team as the performance marketing expert in the room
- Ensure all campaigns adhere to healthcare advertising best practices, including HIPAA-conscious targeting and health category creative restrictions
Our take
Maven is a virtual care provider that is particularly focused on delivering better outcomes for women. Its digital health model is intended to make healthcare services more accessible, supporting those that have been marginalized by the traditional healthcare system.
The company's online pregnancy, fertility and pregnancy clinic gives its users access to holistic care. As part of the burgeoning digital health market, Maven is not without competitors, but where it stands out is in focussing on underserved groups.
Maven has received significant funding and continues to expand its services, for example into the treatment of postnatal depression and the earlier identification of pregnancy risks. As the company grows, it will continue to focus on enhancing its cultural flexibility as it expands support networks across all stages of family and reproductive life.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Oct 2024
$125m
SERIES F
Nov 2022
$90m
SERIES E
Total funding: $427.8m
Company benefits
- Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics
- Whole-self care through wellness partnerships
- Weekly breakfast, lunch, and get-togethers
- 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
- Annual professional development stipend and access to a personal career coach through Maven
- 401K matching for US-based employees (immediately vesting)
Company HQ
Hudson Square, New York, NY
Leadership
Kate Ryder
(CEO)Prior to founding Maven in 2014, Kate worked in venture capital and as a journalist, writing for the Economist from Southeast Asia, New York and London and for the New Yorker.
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