Senior Marketing Data Analyst, Docplanner
More information about location
Booking platform and management software provider for doctors
Be an early applicant
Booking platform and management software provider for doctors
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To help people live longer, healthier lives.
Role
Who you are
- Degree in statistics, data science, business analytics, marketing analytics, or related field
- Minimum 5 years of experience in marketing and/or sales analytics
- Track record of delivering increased marketing effectiveness with measurable return on investment (ROI) and sales conversion and revenue improvements
- Advanced analytics capabilities using statistical and business intelligence tools (SQL, Tableau/Power BI/Qlik Sense, Excel all required)
- Experience with data pipeline and warehouse tools - DBT experience required
- Experience translating technical terms and explaining complex analysis to business stakeholders
- Experience working with B2B sales motion. (Account-based marketing experience is a bonus.)
- Knowledge of marketing data. Experience with analyzing data from Hubspot and Salesforce is particularly desired
- Proven ability to manage multiple, competing priorities simultaneously
- Positive can-do attitude with strong initiative and follow through
- Insatiable appetite to learn and grow
- Preference to be in Europe
- Strong level of business English with proficiency in one or more of Spanish, Polish, Brazilian Portuguese, German, or Italian a plus
What the job involves
- The Sr Marketing Data Analyst will be responsible to develop world-class marketing analytics that power the marketing team to make informed, insight driven decisions
- They will partner with our data engineers, product data and business intelligence teams to create the foundational data structure that allows marketing data to flow and integrate with business data in our systems and BI tools
- Their objective is to equip our analyst and marketing teams to focus on analysis that leads to insight and impactful action and not be bogged down with data gathering and organization
- They are also responsible to build and champion the framework and methodology for efficient marketing data analysis
- Understand common challenges in data structures and strategies to build data products that are stable, scalable, and performant
- Lead data quality issue analysis and resolution action plans and governance
- Work collaboratively and develop relationships with Marketing stakeholder groups to understand business objectives and build data solutions that meet these needs
- Provides thought leadership for complex problems requiring a data science approach
- Build scalable dashboards for key marketing KPIs, budget and ROI analysis
- Drive insight generation and explain the impact of these insights to key business stakeholders
- Receive and conduct ad-hoc data analysis and reporting requests that require data blending from multiple data sources
- Structure and present analyses to executives and other key stakeholders
Application process
- We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):
- 1️⃣ Intro Chat: A first call with our Talent Partner Ainhoa to explore mutual fit around relevant skills, value alignment, and motivation
- 2️⃣ Hiring Manager Interview: A deeper conversation about your background, aspirations, and experience, with Nick (your future manager)
- 4️⃣ Business Case: A take-home exercise with dedicated prep time, designed to understand how you approach real-life problems and think through regulatory scenarios. You’ll then walk us through your approach in a collaborative discussion
- 5️⃣ References & Offer!
Our take
Healthcare platform Docplanner has become a major player in the European healthtech market in the decade since it was founded. The company offers a suite of administrative tools for over 22M patients and around 2M doctors worldwide, including workflow digitisation and appointment booking services. The company currently operate in 13 countries, hit Unicorn status in 2021, and has been riding a recent wave of digital transformation and workforce overburdening in the healthcare sector which has spurred on demand for precisely the kind of services they provide. So it’s safe to say business is going well.
What is most compelling about Docplanner’s business journey has been its long-brewing competition with their direct competitor, the fellow Unicorn and better-funded Doctolib. The tête-à-tête with this French/German rival has seen both parties making aggressive European expansion with national acquisitions - Doctolib in Italy, France, and Germany; Docplanner in Turkey, Poland, Spain, and Latin America. With Docplanner’s 2021 acquisition of German parallel platform Jameda, however, they are making moves on Doctolib’s home turf. The company has also acquired MyDr, a leading Polish tech solutions provider.
These broad consolidation moves represent a maturation of the healthtech market which will serve both competitors well. Docplanner is certainly a key and aggressive contender in this race - and this company isn't going anywhere any time soon.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2019
$92.5m
SERIES E
May 2017
$17.4m
SERIES D
Total funding: $144.9m
Company benefits
- English classes
- Stock Option plan
Company HQ
De Weteringschans, Amsterdam, Netherlands
Salary benchmarks
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