Principal Market Strategist, Cribl
Observability
$163-185k
+ Equity, + Eligibility for a discretionary company-wide bonus
Data engine for IT & security
Open for applications
Data engine for IT & security
501-1000 employees
Open for applications
$163-185k
+ Equity, + Eligibility for a discretionary company-wide bonus
501-1000 employees
Company mission
To make observability viable for any organization, giving their customers visibility and control while maximizing value from existing tools, with pricing that is accessible for all.
Role
Who you are
- At least eight years experience in driving thought leadership through roles as an industry analyst, technical/product marketing, or marketing of security, observability, or monitoring solutions
- A rich understanding of the observability market, including the major players, technologies, and challenges
- Experience interacting with journalists and PR firms, as well as industry and financial analysts
- Exceptional written and oral communication skills, including creating written content and giving presentations to varied audiences
- A blend of technical understanding and the ability to deliver the right marketing message at the right time
- Driven, self-motivated, and always looking for ways to improve on our current marketing efforts
- Ability to drive projects through to completion, cooperating and coordinating with many other groups within the company
- Must be willing to travel to interact with customers and attend industry events. This role will typically require 10-20% travel
- Exceptional capacity to prioritize in a fast-paced, dynamic environment
- Technically adept and able to deliver product demonstrations.
- Proven record of success in a fast-moving, highly technical environment, including a proven ability to set the pace for technology evangelism for observability
What the job involves
- As the data engine for IT and Security many of the biggest names in the most demanding industries trust Cribl to solve their most pressing data needs. Ready to do the best work of your career? Join the herd and unlock your opportunity
- Cribl’s Market Strategy team sets the overall strategic marketing vision and direction for the company. We engage with partners, press, and analysts to share Cribl’s story. We also work closely with executives, product, sales, and enablement. In short, we’re force multipliers with broad autonomy to work across the company to drive better results both internally and externally
- As Principal Market Strategist for Observability at Cribl, you'll lead our market category creation efforts, combining deep technical expertise with strategic marketing to establish Cribl's thought leadership in the observability space. You'll work across teams to develop and communicate our technical vision while building strong relationships with industry analysts, media, and technical decision-makers
- This role is highly autonomous and incredibly varied. A successful candidate will be an educator internally and externally. A given week may find you speaking to a group of global technology leaders, conducting internal enablement training, drafting press releases, speaking with press, helping with product launch messaging, briefing industry analysts, and more
- Develop and execute major thought leadership campaigns
- Deliver multiple speaking engagements at a range of industry events
- Establish relationships with key industry analysts and influencers
- Create and deliver strategic content around observability themes
- Define Cribl’s thought leadership and point of view on observability and cybersecurity topics, including category creation and leadership, workplace and culture, and thought leadership in the market
- Develop points of view on new industry trends and emerging legal and policy topics that Cribl should have a position on, working across internal communications teams, relevant stakeholders, and outside agency partners to understand our perspective and establish a unique and compelling position
- Create strategic messaging programs that cascade from corporate positioning down to product and audience relevance
- Create and maintain consistent messaging to work across the communications organization and global PR teams to ensure messaging is being amplified consistently
- Support analyst relations, influencing category creation for Cribl’s data engine positioning, as well as observability pipelines, data lakes, AI, and other emerging topics.
- Support market-level intelligence and collateral for the observability domain and relevant topics and partners, as well as competitive intelligence
- Represent Cribl at events and other speaking opportunities, evangelizing our position on relevant topics
- This position may require stand-by, on-call, or off-hours duties
Our take
In a bid to simplify big data analytics, Cribl offers a data observability pipeline which allows users to reduce low value data, improve routing and gain more data context on one interface.
As companies now collect more and more data from frequently scattered sources, its useability and reliability comes into question. By offering an observability service, Cribl allows users to maintain the health of their data systems by monitoring, tracking and troubleshooting issues.
Cribl's main challenge will be competing with the likes of Observe and Edge Delta. However, Cribl has raised impressive funds that should accelerate its transition from a limited tool vendor to a fully-fledged observability suite. The company also boasts surpassing $100 million in annual recurring revenue, having grown this from $1 million in less than four years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2024
$200m
SERIES E
May 2022
$150m
SERIES D
Total funding: $592.5m
Company benefits
- Stock Options
- Medical, dental, and vision insurance
- Flexible spending account (FSA)
- Parental Leave
- Professional Development and Career Growth
- Generous Vacation and Holiday Policy, including 2 Floating Holidays for holidays you observe
- Employee Resource Groups that reflect our values driven company culture
- Remote-first
- 401(k) plan offered
Company HQ
The East Cut, San Francisco, CA
Leadership
Clint Sharp
(CEO)They were Chief Software Architect at Prophetline from 1999 to 2002, and the founder of Aggregate Technology Solutions. They were also Senior Director of Product Management at Splunk.
Dritan Bitincka
(Products)They worked as Computer Sciences Laboratory Director at Farleigh Dickinson University. Joined Splunk as Principal Architect in 2011.
Ledion Bitincka
(CTO)They acted as a Scientific Consultant at Harvard University before joining Looksmart as a Software Engineer in 2006. They founded Triangulus Communications and were Splunk's Advanced Development Architect.
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