Senior Digital Strategy Manager, Live Nation
$124-155k
Entertainment events promoter and producer
Job no longer available
Entertainment events promoter and producer
1001+ employees
Job no longer available
$124-155k
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- A dynamic leader able to balance innovative thinking with practical marketing strategy
- A detail-oriented community builder who thrives on engagement and storytelling
- An agile professional, experienced in delivering results in high-pressure scenarios, who can weave commercial aims with trends in sports, music, and pop culture
- Social Strategy: At least 7 years in a strategic role focused on digital marketing and social media within fast-paced environments. Deep knowledge of TikTok, Facebook, Instagram, Twitter, LinkedIn, Threads and emerging social platforms
- Industry Knowledge: Established background in the music, sports, or entertainment sectors, with a proven track record of successful campaigns and initiatives
- Community Management Expertise: Exceptional skill in community management across various social media platforms. Proven ability to engage with, understand, and nurture online communities, ensuring a consistent brand voice and effective two-way communication. Experience in addressing fan concerns, moderating discussions, and using community insights to inform and refine digital strategies
- Influencer Collaboration: Proven experience in influencer outreach, engagement, negotiation, and campaign execution
- Team Leadership and Mentoring: Demonstrable experience in team management and talent development, with a focus on nurturing junior staff and providing clear guidance
- Analytical Skills: Proficiency in using social listening tools and analytics platforms to derive actionable insights. Must be capable of setting KPIs, tracking metrics, and adjusting strategies accordingly
- Problem-Solving Abilities: Exceptional problem-solving skills, particularly when it comes to troubleshooting issues affecting fans during their ticket purchasing journey through real-time solutions or long-term strategy adjustments
- Communication Skills: Outstanding written and verbal communication abilities, including top-notch presentation skills for both internal and external audiences
- Project Management: Ability to manage multiple projects simultaneously while meeting deadlines and budget requirements. Must be adept at prioritizing tasks and coordinating with multiple departments
- Imaginative. Brave. Resilient
- Enthusiastic, confident, and able to communicate at all levels
- Strong storytelling and creative skills
- Ability to work effectively as part of a team
- Good time management skills with an ability to plan and prioritize competing work demands
- Excellent verbal and verbal communications skills
- Demonstrate creativity and innovation in a business context relevant to the role
- A highly motivated individual who takes pride in delivering work to the highest standard of excellence
What the job involves
- This position will put you at the forefront of digital innovation and fan engagement
- Here, you'll have the dual responsibility of crafting transformative creative solutions for brand and product marketing, while also developing holistic social media strategies
- Your insights will not only shape Ticketmaster's brand narrative in the U.S., but also significantly influence fan-centric communications across various platforms
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
Salary benchmarks
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