Senior Marketing Lead, Airbnb
Germany & Central Europe
Community marketplace for holiday accomodation
Open for applications
Community marketplace for holiday accomodation
1001+ employees
Open for applications
1001+ employees
Company mission
To create a world where anyone can belong anywhere.
Role
Who you are
- 12+ years in a marketing role, preferably with experience at a fast paced startup or technology company
- Experience working across Germany and Central Europe and ideally EMEA
- Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results
- An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels
- Solid business acumen to understand key business and consumer levers that unlock growth
- Experience managing agencies and large, multinational teams internally
- Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing
- Willingness to regularly travel internationally
- Record of success in leading teams, measurement of ROI, and accountability for results
- Ability to thrive in a fast-paced startup environment
- Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly
- The ability to work at both strategic and tactical levels
- Fluent in English and German (written and verbal)
- Appreciation for design and a passion for Airbnb
What the job involves
- The Senior Marketing Lead, Germany and Central Europe will report to the Regional Marketing Director, EMEA. They will partner with them to develop strategic plans and execute, implement, and track marketing programs to drive profitable growth for the region
- They will also act as a thought partner, sounding board, and consultant to the Regional Marketing Director, EMEA regarding regional business, marketing planning, and operations by tapping into their deep understanding of the business, consumer and market
- With strategic, creative, operational and emotional effectiveness, this person will define business challenges and strategies to drive growth, nurture a high-performing in-house marketing team, manage agency partners, and work collaboratively with cross-functional teams including regional business leadership, PR, media, product, performance marketing and customer experience, to deliver actionable, locally relevant, growth-oriented marketing plans that realize the business and brand ambitions
- Develop growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy
- Partner with the Airbnb global campaign team, internal creative and other external agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan
- In partnership with other marketing stakeholders, develop and deliver the EMEA marketing strategy, balancing alignment with global strategy and regional opportunities
- Be the relentless advocate for localization across Germany and Central Europe; ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region
- End to end execution and monitoring across all global and local marketing efforts and campaign activity
Our take
When Airbnb was originally founded, the product helped customers book air mattresses on people's apartment floors. Since then, Airbnb has had over a billion customers hosted through its platform. With more than 4 million registered hosts worldwide, it has grown into a major player in the hospitality sector.
Airbnb has been successful in disrupting the traditional holiday lettings sector. Before it existed accommodation was limited to hotels and bed and breakfasts, but Airbnb has mainstreamed the idea of renting out spare rooms or even entire homes. It has created a new sector of hosts purchasing properties to rent out on the platform and provides a level of flexibility and a range of offerings not previously possible for travelers.
Perhaps a victim of its own success, by 2022 supply of Airbnb-listed properties began to outstrip demand in some markets, as hosts overestimated the appetite for domestic travel. However, the company is still posting strong financials and has unveiled new tools to support its hosts in a tougher rental market. With a healthy bottom line and a huge user base, Airbnb is very likely to overcome the current market turbulence and continue its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Apr 2020
$500m
GROWTH EQUITY VC
Mar 2017
$447.8m
SERIES F
Total funding: $3.8bn
Company benefits
- Paid volunteer time
- Health food and snacks
- Generous parental and family leave
- Learning and development
- Annual travel and experiences credit
Company values
- Champion the Mission: We’re united with our community to create a world where anyone can belong anywhere
- Be a Host: We're caring, open, and encouraging to everyone we work with
- Embrace the Adventure: We’re driven by curiosity, optimism, and the belief that every person can grow
- Be a Cereal Entrepreneur: We’re determined and creative in transforming our bold ambitions into reality
Company HQ
Showplace Square, San Francisco, CA
Articles
Leadership
Brian Chesky
(Co-Founder & CEO)Previously an Industrial Designer, studying at Rhode Island School of Design.
Nathan Blecharczyk
(Co-Founder & CSO)Studied Computer Science at Harvard, and had around 4 years of professional Software Engineering experience before founding Airbnb, including interning at Microsoft.
Joe Gebbia
(Co-Founder)Also studied Industrial Design at Rhode Island, and previously founded various design-related startups
Salary benchmarks
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