Social Media Strategist, UnitedMasters
$90-130k
3+ days a week in office (Brooklyn, NY)
Music distribution services for musicians
Be an early applicant
Music distribution services for musicians
501-1000 employees
Be an early applicant
$90-130k
3+ days a week in office (Brooklyn, NY)
501-1000 employees
Company mission
To enable artists to maximise their creative and economic potential by giving them all the tools and support they need to directly connect with their fans.
Role
Who you are
- Chronically online and tapped into culture: you understand what cuts through on social and what’s resonating right now
- Live and breathe independent music/entrepreneurship: you have your finger on the pulse of the independent music scene and are excited to contribute to the conversation
- Curious by nature and willing to constantly test & learn new approaches
- Sense of urgency when it comes to potential viral cultural moments
- Strong written and verbal communication skills
- Ability to communicate effectively with cross-functional partners
- Ability to execute on short deadlines with a high attention to detail
- Understand the fundamentals of influencer marketing and can identify on-brand creators within the space to collaborate with
- Basic understanding of project management systems like Monday.com, AirTable, or similar
- Proficient in Photoshop, Figma, or similar design software
- Proficient in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights)
- 4-6+ years experience in social media with strong understanding of the music business and/or the independent artist experience
- Proven experience running brand or creator social accounts with an in-depth understanding of social media platforms, algorithms, and best practices for each platform
- Strong understanding of social media analytics and reporting
Desirable
- 2-3+ years experience in the music industry, at a music-focused company, or music publisher
- 1-2+ years experience in influencer marketing and/or experience collaborating with influencer marketing agencies
- Experience being an artist, entrepreneur, and/or passion for advancing the careers of independent creatives
- Personal accounts with a social following are a plus
- Bachelor’s degree or equivalent years of experience
What the job involves
- As a Social Media Strategist, you will drive awareness, affinity, and ultimately adoption of UnitedMasters by building our brand and audience across social platforms.
- In this role, you will manage the day-to-day strategy and execution of social media campaigns to drive audience growth and meaningful connections with a thriving community of independent artists
- Develop and implement a data-informed social media strategy across priority channels (Instagram, TikTok, YouTube Shorts)
- Create engaging and shareable content that resonates with our target audience of independent artists, creatives, and entrepreneurs
- Build and maintain our social media presence, including posting content and responding to comments & messages in a timely manner
- Provide creative direction to in-house/freelance video editors on short-form video content
- Collaborate cross-functionally with Artist, Brand Partnerships, Sync, Events, and Product Marketing teams to develop impactful content that showcases our artists, product, and offerings
- Provide strategic input into how to expand the reach of key company initiatives/campaigns on social, ensuring all collateral is optimized for individual platforms
- Analyze content performance and monitor audience growth, engagement, and brand sentiment using social reporting and listening tools, regularly implementing learnings
- Work with Director, Social & Content to establish and continuously iterate social tone of voice and visual direction
Our take
Music distribution services provide ways for musical artists to release their music in both digital and physical formats. However, musicians usually don't retain the often lucrative rights to audio masters and audience insights, and merchandising and concert tickets must be organised elsewhere.
UnitedMasters is a music distribution service that acts as a direct pipeline for musicians and their commercial efforts. The service allows users to retain the rights to audio masters and audience data, in addition to providing a platform for the sale of merchandise and concert tickets. The startup’s aim is to give artists full control over the monetisation of their music based on a regular subscription cost.
UnitedMasters has raised a large amount of funding from investors such as Apple, a16z and Alphabet, and has partnered with companies such as Bose, TikTok, and Twitch. These partnerships along with continued innovation make it possible for artists to access large record deals through their music, a feature not offered by many other music distribution services.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
13% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2021
$50m
SERIES C
Mar 2021
$50m
SERIES B
Total funding: $240m
Company benefits
- Health & Well-being: Our health plans provide comprehensive coverage for you and your family. We offer robust medical, dental and vision benefits, with the option to enroll in FSA and HSA to save for the care you need. Plus, you can get free fitness classes through insurance, and healthy snacks at our offices
- Emotional & Mental Well-being: Focus on mental health and well-being has become more important than ever. We offer a spectrum of support for your mental well-being; from Headspace mindfulness and meditation, to free therapy and psychiatry at Talkspace
- Financial Well-being: Every full-time employee is eligible to take part in our 401(k) with company match, and competitive compensation
- Flexibility & Time Off: We believe that flexible time off allows our team members the freedom to balance the responsibilities of both their work and home lives. We also have 15 paid holidays and a paid company winter break. We offer generous paid leave and support for expecting parents and growing families
- Discounts & Perks: We want you to feel your best, both professionally and personally. We’re proud to offer inspiring office spaces with engaging events, commuter benefits, and discounts on the services you want and need
Company values
- We get on the plane: Entrepreneurial spirit is how this company began, and remains vital to our success. And entrepreneurial spirit means that ideas and case studies only go so far: ultimately you need to get on the (proverbial) plane and fully commit to the journey
- We know what we don't know: We expect that everyone has confidence in what they do know, and honesty in what they do not know
- We run towards darkness: We have the courage to embrace the unknown, and work through uncertainty rather than grasping on to an inferior plan just because it is more immediately apparent
- We are defined by our resilience: We’ve never seen anyone fail that did not quit. And that’s why resourcefulness and resilience are equally important to us: we can’t just start with a great idea: we need to keep pushing, failing fast, getting better– and never quitting on our mission or your team
- We expect challenge & respect: The only way we will consistently achieve excellence is to constantly challenge each other and the work we do together. Artificial harmony among our team will only hold us back. But as we challenge each other, we must always do so with respect for each other and the work
- We pursue answers before the question has to be asked: We seek to understand our customers so well that we can anticipate what they need– and how to build for the need– before it’s even asked for. This is equally important for our artists as it is our brand clients
Company HQ
Dumbo, NY
Articles
Leadership
Steve Stoute
(Founder & CEO)They are also the founder and CEO of Translation. Previously President of Urban Music at Sony, and before that was Executive VP with Interscope Geffen A&M Records.
Salary benchmarks
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