Senior Manager of Demand Generation, Overstory

• 7+ years of experience in B2B demand generation, with significant ownership of ABM programs and strategic account motions
• Located within two hours of the US eastern time zone
• Strong command of digital advertising platforms and website experimentation tools
• Proven ability to build, execute and measure full-funnel account-based programs
• Excellent communication, project-management, and stakeholder-alignment skills
• Deep expertise in HubSpot
• Data-driven and curious; constantly experimenting with the latest tools

Desirable

• We are looking for a Senior Manager of Demand Generation to architect, execute, and optimize our full-funnel growth engine across a focused set of strategic accounts
• This is a high-impact role responsible for building and scaling account-based marketing (ABM) programs that generate awareness, accelerate pipeline, and drive measurable revenue outcomes
• You’ll play a pivotal role in defining how we reach, influence, and convert our most important customers — developing the programs, campaigns, and insights that fuel predictable, data-driven growth
• You will own the strategy, channels, and measurement framework that underpin demand creation — from digital advertising and website conversion to ABM orchestration, nurture journeys, and marketing attribution
• You’ll partner closely with Sales, Product Marketing, Events, Revenue Operations, and Customer Success to ensure tight alignment on target accounts, messaging, and pipeline goals
• Own the strategy and execution of ABM programs for a focused list of strategic accounts
• Build integrated, multi-channel campaigns (paid social, email, website, digital events) to drive awareness, engagement, and pipeline
• Partner closely with Sales and Customer Success on coordinated plays that support expansion, upsell, and renewal motions
• Continuously optimize funnel performance, audience targeting, and conversion rates
• Develop and execute an account-based digital program including paid channels, account targeting, intent signals, personalized creative, and coordinated plays with Sales
• Improve website conversion paths, landing pages, and personalized account experiences
• Partner with Revenue Operations to shape marketing operations and reporting dashboards; including workflows, scoring, segmentation, and nurture programs
• Build dashboards that track funnel health, ABM engagement, and revenue contribution
• Provide insights and recommendations to Marketing and Sales leadership to guide prioritization and resource allocation
• We meet up once a year in-person for our unforgettable team gathering event. We also offer the option to occasionally meet up for in-person collaboration
• Our team requires 3–4 hours of daily overlap with the CET time zone to collaborate effectively with our European team