Account Based Marketing Manager, Forter
AMER
$100.5-124k
+ Bonus and Restricted Stock Units
2+ days a week in office
Fraud prevention platform
Job no longer available
Fraud prevention platform
501-1000 employees
Job no longer available
$100.5-124k
+ Bonus and Restricted Stock Units
2+ days a week in office
501-1000 employees
Company mission
To build trust in e-commerce by eliminating fraud for online merchants and marketplaces.
Role
Who you are
- The ideal candidate has exceptional relationship-building skills, a knack for creative problem-solving, and a passion for aligning marketing and sales to drive business outcomes
- Prior experience in sales, business development (SDR/BDR), or customer success is strongly preferred
- Experience: 5+ years in marketing, sales, or customer-facing roles such as ABM, SDR/BDR, sales, or customer success
- Relationship Building: Exceptional interpersonal skills, with a proven ability to build trust and rapport with cross-functional teams, prospects, and customers
- Organization: Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Creativity: A creative thinker with a track record of developing unique and impactful marketing programs
- Collaboration: Strong team player with a collaborative mindset and a natural ability to align sales and marketing efforts
- Analytical Skills: Comfortable using data to measure success, report on ROI, and inform strategic decisions
- Tech Savvy: Familiarity with marketing automation tools, CRM platforms (e.g., Salesforce), and ABM tools (e.g. 6sense, Ceros, PathFactory, Miro) is a plus
- Industry Knowledge: Knowledge of eCommerce, SaaS, or fraud prevention industries is a bonus
What the job involves
- We are seeking an innovative and results-driven Account-Based Marketing (ABM) Manager to drive 1:1 marketing efforts for our most strategic accounts
- In this role, you will collaborate closely with our sales team to design and execute personalized marketing strategies that bring top eCommerce brands into the Forter family
- You’ll also play a critical role in driving cross-sell and upsell initiatives for existing customers
- This role offers the unique opportunity to join a fabulous team of ABX managers, working collaboratively to develop innovative account-based experiences that deliver measurable impact
- Together, you’ll bring creative ideas to life and share best practices impacting ABX accounts and more
- 1:1 Account-Based Marketing Strategy: Develop and execute tailored marketing campaigns and initiatives for target accounts, focusing on both new business acquisition and account expansion opportunities
- Sales Partnership: Collaborate with account executives to align marketing strategies with sales goals, co-developing approaches that resonate with specific stakeholders at top-tier/Fortune 500 brands
- Cross-Sell/Upsell: Identify and capitalize on cross-sell and upsell opportunities within identified existing accounts and partner with sales in creating campaigns that showcase the value of expanding their partnership with Forter
- Creative Campaign Development: Leverage your creativity in partnering with the broader marketing team (events, design and content teams) to create engaging and innovative marketing programs, including bespoke events, personalized content, and digital experiences, to capture attention and drive engagement
- Collaboration with ABX Team: Work alongside a supportive and dynamic team of ABX managers to brainstorm, share insights, and elevate Forter’s overall account-based marketing strategy
- Stakeholder Relationship Building: Build strong relationships with key internal and external stakeholders across marketing and product, while acting as a trusted partner to sales teams
- Performance Measurement: Track, analyze, and report on campaign performance, using insights to optimize and improve results continuously
- Market Insights: Stay up-to-date on industry trends, competitive activity, and customer needs to inform marketing strategies and ensure Forter remains a leader in the space
Our take
Forter provides new generation fraud prevention to meet the challenges faced by modern enterprise e-commerce. The system eliminates the need for rules, scores or manual reviews, making fraud prevention friction-free.
The result is fraud prevention that is invisible to buyers and empowers merchants with increased approvals, smoother checkout and the near elimination of false positives - meaning more sales and happier customers.
Behind the scenes, Forter’s machine learning technology combines advanced cyber intelligence with behavioral and identity analysis to create a multi-layered fraud detection mechanism.
The company had previously announced IPO plans, however, it has yet to move forward with this venture. Since its $300 M investment round in 2021, the company has made several acquisitions, strengthening its fraud prevention solution stack.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2021
$300m
SERIES F
Nov 2020
$125m
SERIES E
Total funding: $528m
Company benefits
- Vision & Dental Benefits
- Fitness Subsidies
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Midtown East, New York, NY
Leadership
Alon Shemesh
(Chief Analyst)Previously worked for 5 years at Paypal, holding various positions such as Risk Analytics Automation Manager and Manager of Decision Strategy
Liron Damri
(President)Previously worked for 5 years at Paypal, holding various positions such as Head of Americas Analytics, Business Analytics (ARS) and Strategy and Business Development, LATAM. He served as Forter's COO until 2017
Michael Reitblat
(CEO)Previously VP Product and Board Member at Pango Parking for 4 years and Military Intelligence Officer at Israeli Intelligence Corps - Cyber Command for 3 years
Salary benchmarks
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