Social Media Manager, Avant Arte
Plus equity
Digital platform for collectible arts
Job no longer available
Digital platform for collectible arts
21-100 employees
Job no longer available
Plus equity
21-100 employees
Company mission
Avant Arte is a digital platform for collectible arts, exploring new ways to open the doors to art collecting. Avant Arte are working on online and offline initiatives that empower the new art collector and help artists to reach the right audience.
Role
Who you are
- Deep knowledge of Instagram, with an intuitive understanding of how different types of content performs, and a knack for identifying and creating highly-engaged posts, reels and stories
- A love and appreciation of art, and a natural affinity with an audience of art enthusiasts
- Adept at interacting with and responding to communities on social media
- Able to create a structured content strategy for social media that coherently balances multiple competing priorities (release marketing, follower growth, brand)
- Good writing skills, with the ability to deliver well-written Instagram captions with minimal direction
- Able to find and curate engaging art content that drives high engagement and follower growth, while remaining on brand
- An entrepreneurial desire to continually push the envelope of our social content, creating, experimenting and iterating with new ideas, formats and approaches in a way that drives the continual improvement of the channel; the ability to inspire and work hand-in-hand with our content team in the execution of those ideas, or execute them themselves when required
- The ability to go beyond channel specialism, and act as an effective generalist marketer when required; a strategic way of thinking, an interest in other channels, and the skills to coordinate a small cross-functional team working on a campaign
- Proficient analytical skills in order to track and report on performance
- Experience in a social media and/or generalist marketing role
- Direct experience of managing an organic social media account
- Video editing and simple graphic design skills a bonus
What the job involves
- This role will primarily be responsible for managing our Instagram and Tiktok channels, with a minority of the role tasked with managing smaller release campaigns in a more generalist capacity
- We encourage candidates from both a social media and generalist marketing background to apply
- Social media management will represent around 80% of the role, and will involve:
- Finding, curating and posting high-quality art-focused content that drives high engagement and follower growth
- Use channel expertise and analysis to provide guidance to the content team that helps them develop content that effectively supports our releases, driving sales
- Working with guidelines and high-level direction from the content team, turn content into posts, synthesising imagery and copy to create the finished article
- Moderating and responding to comments. Interacting with posts from our artists, collectors and community, reposting, replying or reacting in a way that furthers our aims as a business
- Acting as guardian of our accounts, ensuring that we maintain overall quality and coherence
- Use analytics tools to monitor the results of each of our releases on social channels, proactively suggesting solutions to improve performance
- Support the Marketing Lead in setting up and managing paid social campaigns for releases
- Campaign management will make up around 20% of the role, and will consist of the end-to-end co-ordination of campaigns. This will involve:
- Defining marketing and channel plan and helping determine content needs
- Co-ordinating the execution of the marketing and channel plan across channels, working with CRM and community managers, and comms team
- Monitoring the campaign performance during the campaign, making necessary adjustments in-flight
- Analysing results post-campaign, developing recommendations for future improvements
- The exact split between these two functions may vary as the role develops
- Initially, the focus will be entirely on social media, with campaign management being introduced only when fully up to speed on the social part of the role
Salary benchmarks
Our take
Avant Arte started as an online community in 2015, and quickly gained a huge organic following (they currently have 2.5m+ followers on Instagram). They're now using their platform as a way to inspire and enable the next generation of art collectors.
They work with leading global contemporary artists and rising stars to produce limited edition sculptures and print editions, which they sell through their own platform (splitting profits with the artist for providing access to their pool of art collectors). The majority of their launches all sell out within minutes, showing huge demand for their products.
They're looking to disrupt the global art market, which is worth ~$70bn a year and growing. This is a space that has been dominated by auction houses like Sotheby's and Christie's and large powerful galleries like Gagosian. With a Product team run by Diogo Teles (formerly of Booking.com and REKKI) and Engineering team run by Riaz Bordie (formerly Check.com), the company’s strategy focuses on creating the best experience for buying art online, as well as fostering their community of next generation collectors and building a platform to serve all of their needs.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Annual £1000 Learning & Development budget per employee
- Flexible working
- 25 days holiday (excl. bank holidays)
- Generous Equity Allowance
- Generous Parental leave policies
- Enhance pension contribution
- Private Healthcare
- Cycle to work scheme
Company HQ
Amstel III en Bullewijk, Amsterdam, Netherlands
Leadership
Mazdak Sanii
(CEO)Previously Associate at Rothschild, then COO of Boiler Room. Also a Board Member of National Youth Orchestra of Great Britain.
Christian Luiten
(Co-founder)Curtis Penning
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