Senior Paid Search Manager, Wpromote

$82.5-95k

+ Annual performance bonus. This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus

Google Analytics

Excel

GSuite

Google AdWords

Mid and Senior level

Remote in US

More information about location

Digital marketing firm specializing in customer acquisition

Be an early applicant

Digital marketing firm specializing in customer acquisition

501-1000 employees

B2BMarketingAdvertisingData Analysis

Be an early applicant

$82.5-95k

Google Analytics

Excel

GSuite

Google AdWords

Mid and Senior level

Remote in US

More information about location

501-1000 employees

B2BMarketingAdvertisingData Analysis

Company mission

To drive transformational growth for brands who Think Like A Challenger.

Job

Company

Role

Who you are

3+ years of experience managing multiple client portfolios in paid search industry
Excellent verbal and written communication skills
Excellent analytical skills
Deep knowledge of the SEM industry and the paid search advertising model
Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
General knowledge of search engine optimization (SEO), social advertising, and web usability
Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
An understanding of customer lifetime value and optimizing towards profits based on client margins
Ability to manage expectations and priorities
Experience presenting to senior-level client contacts
Strong working knowledge with Google Suite
Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per client

What the job involves

We’re looking for a Senior Paid Search Manager to join the rapidly expanding team that is the backbone of our company
You’ll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily
Your client will be in the fin tech space that constantly challenges you, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands
You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for client
Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients
Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
Mentoring a pod of Coordinators, Associate Managers, and/or Managers
Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc
Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns
Working with direct response advertising strategies to drive sales revenue and/or qualified leads
Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs
Creating and implementing campaign A/B test experiments to identify optimal campaign settings
Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals
Analyzing paid search campaign results and adjust strategy and budgets accordingly
Communicating with clients regularly to discuss goals and deliver results
Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency

Our take

Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favor the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.

Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.

Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognized as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

-12% employee growth in 12 months

Glassdoor (3.6)

Company

Company benefits

Unlimited PTO
Half-day Fridays every Friday
3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
401(k) with company matching
Free, confidential Employee Assistance Program
Free weekly virtual workout classes
100% paid parental leave policy for birth, adoption, and foster placement
Medical and dependent care FSAs
Wprotege mentorship program
LinkedIn learning and access to internal training and development
Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards

Company HQ

El Segundo, CA

Leadership

Michael Mothner

(Founder & Board Member)

Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.

Andrea Bendzick

(CEO)

Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.

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