Senior Product Marketing Manager, Affinity

• The ideal candidate will be a proactive, strategic thinker who is comfortable turning ambiguity into action and collaborating with product, sales, and marketing teams to drive awareness and adoption of Affinity’s solutions
• 7+ years of enterprise product marketing experience
• Proven track record in product marketing with experience working on technical products
• Strong understanding of CRM, sales intelligence, or relationship management platforms
• Experience building technical marketing content for enterprise audiences
• Experience working with product, marketing, customer success, and sales teams
• Technical background or strong understanding of SaaS platforms and enterprise software
• Familiarity with CRM systems, data integration, and relationship intelligence concepts preferred
• Outstanding communication skills to explain and translate complex technical concepts into simple, intuitive communications
• Data-driven approach - use data to measure results and inform decision making
• Self-directed with proven ability to work with minimal supervision
• Ability to coordinate across multiple teams and deliver in a fast-moving environment
• Experience with enterprise SaaS offerings
• Strong analytical skills for competitive research and market trend analysis
• If you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles

Desirable

• As a Senior Product Marketing Manager at Affinity, you'll help tell the story about how Affinity unlocks the potential of relationship intelligence for our customers
• Reporting to the VP of Product Marketing, this role will lead product marketing activities, from competitive intelligence to product positioning and launch execution
• Develop and implement comprehensive GTM strategies that drive revenue, expansion, and platform adoption
• Create compelling messaging that resonates with enterprise buyers and users
• Build strong relationships with customers and internal stakeholders
• Support research into competitive threats and positioning strategies
• Track and analyze market trends to inform product and marketing strategy
• Own the messaging and positioning of Affinity's platform capabilities, ensuring consistent communication across all channels and touchpoints
• Develop and refine our enterprise buyer and user personas, understanding their specific needs, pain points, and goals
• Identify and define key value drivers that differentiate Affinity in the market
• Research, document, and operationalize customer use cases and problems that Affinity solves
• Develop comprehensive product marketing collateral including website pages, blogs, white papers, webinars, videos, decks, and data sheets that support the buyer's journey
• Develop and deliver product, market, and industry-specific enablement to the Affinity sales and customer success teams
• Design high-impact collateral based on sales conversations, customer interviews, and market research
• Participate and contribute to field and industry events as an Affinity evangelist and thought leader
• Lead market research efforts to better understand target buyers, adjacent markets, and competitors
• Create campaign messaging and content to support ongoing marketing initiatives
• Deliver customer success stories highlighting Affinity's platform capabilities and business impact
• Support the development of customer case studies and webinars that demonstrate value
• Participate in win/loss analysis to understand competitive positioning and market opportunities
• Partner with sales, customer success, product management, customer success, and engineering teams to refine and communicate our product roadmap
• Coordinate across teams to deliver results in our fast-paced environment
• Work with field marketing teams to coordinate messaging at industry events
• Participate in joint business reviews with sales and customer success teams to identify growth opportunities