Vice President of Demand Generation, HopSkipDrive
$195-220k
The total compensation package for this role also includes equity stock options
More information about location
Safe youth transportation solution
Be an early applicant
Safe youth transportation solution
201-500 employees
Be an early applicant
$195-220k
The total compensation package for this role also includes equity stock options
More information about location
201-500 employees
Company mission
To use technology, operational expertise, and new thinking to help kids reach their full potential by providing a safe, dependable way to get them where they need to be.
Role
Who you are
- You have a proven track record in driving demand to generate revenue
- You’re both creative and live in the metrics, constantly refining strategies to drive results
- You are confident pulling all levers necessary to drive demand and working collaboratively with cross-functional partners
- Your expertise in demand generation, sales, event marketing, ABM, and paid media will help fuel the next stage of our growth
- 10+ years of experience leading demand generation efforts with 8+ years leading high performing teams
- A strong track record of driving and scaling pipeline generation in B2B environments, preferably for SaaS, usage-based, or similar models
- Significant experience developing B2B paid media strategies, optimizing spend and driving top-of-funnel volume
- Successful experience developing and executing account-based marketing strategies
- Excellent written and verbal communication skills, with the ability to craft persuasive communications that drive engagement and action rooted in company messaging
- A metrics-driven mindset with a passion for data, testing, and optimization
- Love for collaborative environments and ability to chart paths forward in ambiguity
What the job involves
- The Marketing and Communications team grows brand awareness of HopSkipDrive among key audiences in the communities in which we operate
- We own the strategy and execution of work to grow our client base among schools and school districts, and strengthen our reputation among families, riders, policymakers, and other stakeholders leveraging earned, owned, and paid media channels
- Reporting to the SVP of Communications and External Affairs, you will be responsible for the strategy and execution of our marketing channels, focused on building a strong pipeline and driving increased usage among our clients
- We are seeking a seasoned B2B marketing/sales leader with significant experience in B2B, usage-based models
- As the Vice President of Demand Generation, you are responsible for our top of funnel performance, driving measurable demand and contributing to the ambitious growth and success of our company
- You will lead our demand generation channels, managing a team of marketers, sales development representatives, business development and the RFP function, bringing in new clients, fueling pipeline revenue and driving usage amongst clients
- Drive our demand generation strategy using e-mail marketing, field marketing, events/trade shows, and paid media as well as outbound sales and RFP to maximize visibility, lead generation, and overall efficiency
- Build strong partnerships with cross-functional leadership including the Revenue team, Communications team, Legal, Product, and Customer Success to ensure alignment, consistent messaging, and optimized support for external-facing activities and conversion efforts
- Work with revenue operations and marketing operations to ensure the utmost data hygiene, track and report on marketing effectiveness, glean insights from experiments, and continuously improve campaigns
- Publish frequent updates, insights and performance metrics to leadership and stakeholders to ensure alignment and transparency
Our take
HopSkipDrive is an LA-based organization committed to eliminating transportation barriers for children, including those requiring special assistance. The organization was launched by three women who cite their "Mom DNA" as the reason for the success of HopSkipDrive, entwining their innate desire to help their own kids with the goal of making opportunities accessible to all children.
With all CareDrivers requiring a minimum of five years' experience in a caregiving field, HopSkipDrive operates on the principles of empathy, safety, and reliability. This is a smart rule to implement, as not only can they avoid those with inadequate experience, but they also ensure that employees are truly committed to helping children - the very reason the organization was founded. The company makes money by keeping a percentage of the fares it charges (CareDrivers get the rest).
HopSkipDrive collaborates with a number of social agencies and school districts, providing them with effective youth transportation solutions. Although the company is competing with existing transportation providers, such as national services, it continues to grow as a viable and fresh alternative, raising impressive funds and growing its leadership team with new hires. The company's results back up its success as well, saving 160,000 pounds of CO2 emissions in eight months after launching its SmartPooling ride-share product. Results and moves like these will allow it to expand its services and continue the modernization of school transportation.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2022
$37m
SERIES D
Aug 2021
$25m
SERIES C
Total funding: $107m
Company benefits
- We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity
- In addition, we offer competitive market comp, flexible vacation, FSA, medical, dental, vision and life insurance, 401(k), and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential
Company HQ
Fashion District, Los Angeles, CA
Leadership
Joanna McFarland
(CEO & Co-founder)Former Board Member at the Marketplace Industry Association and LA Tech.org.
Janelle McGlothlin
(Co-founder)Principal at WriteBand Studio. BA and BSc in International Relations and Strategic Management at University of Pennsylvania.
Carolyn Yashari Becher
(Co-founder)Co-founder & current CEO at Pearline Health. Former Limited Partner at The Fund.
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