Vice President of Demand Generation, HopSkipDrive
$195-220k
The total compensation package for this role also includes equity stock options
More information about location
Safe youth transportation solution
Job no longer available
Safe youth transportation solution
501-1000 employees
Job no longer available
$195-220k
The total compensation package for this role also includes equity stock options
More information about location
501-1000 employees
Company mission
To create opportunity for all through mobility.
Role
Who you are
- You have a proven track record in driving demand to generate revenue
- You’re both creative and live in the metrics, constantly refining strategies to drive results
- You are confident pulling all levers necessary to drive demand and working collaboratively with cross-functional partners
- Your expertise in demand generation, sales, event marketing, ABM, and paid media will help fuel the next stage of our growth
- 10+ years of experience leading demand generation efforts with 8+ years leading high performing teams
- A strong track record of driving and scaling pipeline generation in B2B environments, preferably for SaaS, usage-based, or similar models
- Significant experience developing B2B paid media strategies, optimizing spend and driving top-of-funnel volume
- Successful experience developing and executing account-based marketing strategies
- Excellent written and verbal communication skills, with the ability to craft persuasive communications that drive engagement and action rooted in company messaging
- A metrics-driven mindset with a passion for data, testing, and optimization
- Love for collaborative environments and ability to chart paths forward in ambiguity
What the job involves
- The Marketing and Communications team grows brand awareness of HopSkipDrive among key audiences in the communities in which we operate
- We own the strategy and execution of work to grow our client base among schools and school districts, and strengthen our reputation among families, riders, policymakers, and other stakeholders leveraging earned, owned, and paid media channels
- Reporting to the SVP of Communications and External Affairs, you will be responsible for the strategy and execution of our marketing channels, focused on building a strong pipeline and driving increased usage among our clients
- We are seeking a seasoned B2B marketing/sales leader with significant experience in B2B, usage-based models
- As the Vice President of Demand Generation, you are responsible for our top of funnel performance, driving measurable demand and contributing to the ambitious growth and success of our company
- You will lead our demand generation channels, managing a team of marketers, sales development representatives, business development and the RFP function, bringing in new clients, fueling pipeline revenue and driving usage amongst clients
- Drive our demand generation strategy using e-mail marketing, field marketing, events/trade shows, and paid media as well as outbound sales and RFP to maximize visibility, lead generation, and overall efficiency
- Build strong partnerships with cross-functional leadership including the Revenue team, Communications team, Legal, Product, and Customer Success to ensure alignment, consistent messaging, and optimized support for external-facing activities and conversion efforts
- Work with revenue operations and marketing operations to ensure the utmost data hygiene, track and report on marketing effectiveness, glean insights from experiments, and continuously improve campaigns
- Publish frequent updates, insights and performance metrics to leadership and stakeholders to ensure alignment and transparency
Our take
Across the US, school transportation is under pressure as driver shortages, budget cuts, and rigid bus routes are making it harder for students to get to school safely and on time. This has opened the door for smaller vehicles and ride-hailing services to step in and support those students who don't fit neatly into traditional routes. HopSkipDrive has grown within this space, offering a flexible alternative that helps schools fill these gaps.
HopSkipDrive connects children with carefully vetted caregivers (often grandparents, nurses or childcare processionals) who then provide reliable rides when buses or public transport falls short. Operating in 17 states and supporting over 10,000 schools, the services has certainly eased commutes for many families.
And now the company is focsued on strenghtening its impact with technology and innovation. With its RouteWise AI platform it helps districts cut costs, improve efficiency and manage driver shortages, all while new safety modules and AI-driven planning tools continue to raise industry standards. With these advancements and a growing network of partners, the company is ready to keep shaping a more flexible futur for school transportation.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2022
$37m
SERIES D
Aug 2021
$25m
SERIES C
Total funding: $107m
Company benefits
- Medical, Dental & Vision
- Health Spending Account
- Mental Health Resources
- Employee Assistance Program
- Short- & Long-Term Disability Insurance
- Paid Parental Leave
- 401K Plan
- Company Ownership/Equity
- Medical & Dependent Care FSA
- Travel Insurance
- Supplemental Legal
- Fully Remote Work Option
- Flexible Time Off
- 11 Annual Paid Holidays
- Week Closure at End of Year
- Sick Time Off for You and Family
- Home Internet Reimbursement
- Professional Development & Learning Stipend
- Remote & In-Person Quarterly Team Events
- Internal Rewards & Recognition Program
- Employee Referral Bonuses
Company HQ
Little Tokyo, Los Angeles, CA
Leadership
Joanna McFarland
(Co-Founder & CEO)Former Board Member at the Marketplace Industry Association and LA Tech.org.
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