Product Marketing Specialist, WHOOP
Apparel & Accessories
4+ days a week in office
Wearable health and fitness devices
Job no longer available
Wearable health and fitness devices
1001+ employees
Job no longer available
4+ days a week in office
1001+ employees
Company mission
To unlock human performance and Healthspan.
Role
Who you are
- Bachelor’s degree in Marketing, Business, Merchandising, or a related field
- 4+ years of experience in product marketing, merchandising, or a related field
- Strong organizational skills with the ability to manage multiple projects and deadlines
- Detail-oriented with excellent written and verbal communication skills
- Passion for fitness, wellness, and performance-driven brands is a plus
What the job involves
- WHOOP is seeking a Product Marketing Specialist – Apparel & Accessories to support the development, launch, and growth of our apparel and accessories range
- This role will work cross-functionally with our marketing, design, and e-commerce teams to execute go-to-market plans, coordinate product storytelling, and ensure a seamless experience for WHOOP members
- Create product briefs, ensuring they align with consumer insights, market trends, and brand positioning
- Assist in coordinating product launches, tracking timelines, deliverables, and cross-functional alignment
- Work closely with channel managers and creative teams to develop compelling product storytelling across digital platforms, including website, email, and social media
- Support the planning and execution of go-to-market strategies for Apparel & Accessories
- Create and maintain all product-related decks, copy, and marketing materials to ensure accuracy and consistent representation of Apparel & Accessories
- Conduct market and consumer research, analyzing industry trends and competitor offerings to help inform product and marketing decisions
- Prepare product presentations for internal stakeholders, leadership, and external partners
Our take
WHOOP develops wearable health-tracking devices designed to help athletes optimise their performance. Its technology continuously monitors recovery, sleep, and training hours to fine-tune both individual and team performance. Unlike competitors that primarily track exercise data, WHOOP's holistic approach includes metrics like heart rate variability, which can influence more effective and healthier exercise routines.
By focusing on a subscription model that includes the cost of the physical device, WHOOP differentiates itself from competitors that charge a higher one-time fee for their products. This model provides ongoing value and encourages users to stay engaged with their health data.
WHOOP's comprehensive monitoring of strain and recovery has given it a competitive edge, even as other brands like Fitbit have incorporated similar features. Beyond sports performance, WHOOP has conducted extensive research on predicting premature births, aiming to integrate these findings into their app. This commitment to broader health applications demonstrates WHOOP's dedication to advancing wearable health technology.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Aug 2021
$200m
SERIES F
Oct 2020
$100m
SERIES E
Total funding: $404.8m
Company benefits
- Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
- Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
- Get Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP.
- WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
- Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
- Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
- It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
- Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.
Company HQ
West Fens, Boston, MA
Leadership
Will Ahmed
(Founder & CEO)After graduating from Harvard with a Bachelor of Arts in Government and Economics, Will went on to hold Summer Analyst roles at Allen & Company and Lindsay Goldberg before founding WHOOP in 2012.
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