Director of Marketing, Wolters Kluwer
CA$150.9-252.8k
2+ days a week in office (North York, ON)
AI-powered solutions for professionals
Be an early applicant
AI-powered solutions for professionals
1001+ employees
Be an early applicant
CA$150.9-252.8k
2+ days a week in office (North York, ON)
1001+ employees
Company mission
To help customers make critical decisions every day by providing expert solutions tha to combine deep domain knowledge with technology.
Role
Who you are
- The ideal candidate brings a strong blend of strategic thinking, analytical rigor, and operational excellence, with deep experience in B2B marketing and revenue acceleration
- 10–15 years of B2B marketing experience, with a strong focus on Demand Generation
- 8–10 years of leadership experience, managing and scaling high-performing teams
- Proven track record of driving measurable revenue impact through DemandGen and digital channels
- Deep expertise in marketing analytics, campaign optimization, and ROI measurement
- Experience managing BDR teams and pipeline generation strategies. Strong understanding of eCommerce in a B2B environment, including digital sales and customer journeys
- Demonstrated ability to manage large marketing budgets and optimize channel performance
- Excellent collaboration skills with Sales, Product Marketing, and executive stakeholders
- Strategic thinker with strong execution discipline and operational rigor
What the job involves
- We are seeking a strategic and results-driven Director of Demand Generation, eCommerce & Business Development to lead a high-performing team of ~30 marketers and business development representatives
- This role is critical in driving revenue growth across both sales-led and digital channels, combining best-in-class demand generation, eCommerce performance, and BDR-led pipeline development
- Develop and execute a comprehensive Demand Generation and eCommerce strategy to drive pipeline, revenue, and customer acquisition across regions and segments
- Own and optimize DemandGen-driven revenue contribution through sales channels, including MQL-to-SQL conversion, pipeline velocity, and closed-won performance
- Lead eCommerce growth strategy, including software sales, transactional offerings, and digital renewals, ensuring a seamless and scalable digital buying experience
- Drive BDR performance and pipeline generation, ensuring strong alignment with sales targets and revenue goals
- Lead, mentor, and scale a team of approximately 30 professionals across Demand Generation, eCommerce, and Business Development
- Foster a high-performance, data-driven culture focused on accountability, continuous improvement, and measurable business impact
- Establish clear KPIs and performance frameworks across marketing and BDR functions
- Utilize data and analytics to measure campaign performance, ROI, and revenue impact, continuously refining strategies to improve outcomes
- Implement best-in-class funnel management and reporting, including lead quality, conversion rates, and pipeline contribution
- Drive test-and-learn methodologies across channels to optimize performance and scalability
- Oversee integrated inbound and outbound marketing programs, ensuring a consistent and scalable flow of high-quality leads
- Manage and optimize multi-million dollar marketing budgets across digital, paid media, events, and partner channels
- Ensure alignment across campaign execution, targeting, and messaging to maximize impact
- Partner closely with Product Marketing to align on positioning, messaging, and go-to-market strategies
- Collaborate with Sales leadership to ensure tight alignment on pipeline generation, lead handling, and revenue targets
- Work with Marketing Operations and Analytics to ensure robust data infrastructure and reporting
- Stay ahead of industry trends, emerging technologies, and competitive dynamics in B2B marketing, DemandGen, and eCommerce
- Identify and implement innovative approaches to drive growth, efficiency, and customer engagement
- Champion a digital-first mindset, leveraging modern tools and AI-driven solutions where appropriate
- What Success Looks Like:
- Significant growth in marketing-driven revenue
- Scalable and predictable pipeline generation engine
- Strong adoption and performance of eCommerce channels
- High-performing, engaged DemandGen and BDR teams
- Clear, data-driven visibility into marketing ROI and funnel performance
Our take
For over 185 years, Wolters Kluwer has been innovating the way professionals and businesses work. The company has expanded to offer a substantial range of services across the Health, Tax & Accounting, Finance, Compliance, and Legal sectors.
While operating across so many sectors comes with an extensive range of competition, Wolters Kluwer serves customers in over 180 countries, which has been managed, in part, due to its 70+ acquisitions. For example, the company has recently acquired leading artificial intelligence technology company Della AI, which will become part of its legal software unit, to further advance its natural language processing capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Alphen aan den Rijn, Netherlands
Leadership
Nancy McKinstry
(CEO & Chairman of the Executive Board, not founder)Held various roles at the company before being named CEO in 2003. Current Member of the Board of Directors at various companies including Accenture, Abbot, Russel Reynolds Associates, and Columbia Business School.
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