Senior Campaign Manager, Yugabyte
Distributed postgreSQL for modern apps
Job no longer available
Distributed postgreSQL for modern apps
201-500 employees
Job no longer available
201-500 employees
Company mission
To become the default database for cloud-native applications in a multi-cloud world.
Role
Who you are
- The ideal candidate will be highly analytical, leveraging data and automation to optimize performance and maximize impact
- This role is perfect for someone who thrives on data-driven decision-making, cross-functional collaboration, and full-funnel campaign execution
- 5-7 years of experience in B2B marketing, with a focus on outbound campaigns, lead nurturing, and demand generation
- Experience managing paid third-party demand gen programs and evaluating ROI
- Proven track record of driving engagement and pipeline growth through strategic, data-driven campaigns
- Hands-on experience with HubSpot and Salesforce
- Strong understanding of buyer journeys, segmentation, and marketing automation best practices
- Analytical mindset – comfortable with campaign metrics, reporting, running marketing experiments, A/B testing, and optimization
- Excellent cross-functional collaboration skills – this role works closely with sales, marketing ops, and demand gen teams
- Experience marketing to technical audiences (developers, engineers, or database professionals) and community engagement is a plus but not required
What the job involves
- The Campaign Manager plays a crucial role in driving pipeline growth by orchestrating targeted, multi-channel campaigns that engage prospects at every stage of the funnel
- This role requires a mix of strategic planning and hands-on execution, ensuring seamless collaboration across marketing, sales, and operations
- As a Campaign Manager, you’ll be responsible for developing and executing multi-channel campaigns that drive awareness, engagement, and pipeline growth
- You'll manage outbound programs, nurture streams, event follow-ups, and paid third-party demand gen programs, ensuring every prospect gets the right message at the right time
- You’ll work closely with demand generation, sales, and marketing operations to build and optimize scalable programs in HubSpot and Salesforce, leveraging automation, segmentation, and analytics to continuously improve performance
- Own and execute outbound campaigns – Develop and launch multi-touch campaigns across email, paid digital (agency), and other channels to engage prospects and drive conversions
- Build full-funnel marketing programs – Develop strategies that drive leads from top-of-funnel awareness to engagement and pipeline acceleration
- Manage nurture programs – Design and execute automated workflows that educate, engage, and move leads through the funnel
- Leverage intent signals to prioritize account-based engagement
- Optimize event follow-ups – Ensure seamless and timely follow-up with leads from trade shows, webinars, and hosted events
- Manage paid third-party demand gen programs – Identify partners and oversee lead generation programs with external media partners, optimizing performance and ROI
- Improve segmentation & targeting – Use HubSpot and Salesforce to refine audience segmentation, personalize outreach, and track lead progress
- Analyze & optimize performance – Track campaign KPIs, identify opportunities for improvement, and continuously test and iterate for better results
- Work closely with Sales & SDR teams – Align outbound and nurture efforts with sales priorities, refine messaging, and improve the lead handoff process
Our take
Traditional IT stacks and database solutions have rapidly become antiquated in recent years due to a surge in demand for cloud-native applications. SQL databases are typically the standard format for managing enterprise data, but integrating and scaling this infrastructure within the ever-changing field of cloud-based applications presents serious challenges.
Yugabyte develops a cloud-native and open-source SQL product named YugabyteDB, a database system that is designed to be easily scalable, flexible and resilient when integrated within cloud-based applications. Through PostgreSQL compatibility, automated data recovery and high computing power, the startup claims that its database solution reduces downtime, optimizes security, and reduces increases compatible infrastructure options.
With the migration from legacy database systems to cloud-based solutions a necessity rather than an option for many enterprises, Yugabyte has made a smart move by providing a flexible and accessible solution to integrate familiar SQL databases within a cloud-based setup. Its range of strategic partnerships and product development has the company well set to see further growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2021
$188m
SERIES C
Mar 2021
$48m
LATE VC
Total funding: $290m
Company benefits
- Health Insurance
- Company Stock Options
- Retirement Plans
- Home Office Set-Up Reimbursement
- Professional Development Reimbursement
- Quarterly Wellness Days Off
- Unlimited PTO
- Childcare benefits
- Performance bonuses
Company HQ
Sunnyvale, CA
Leadership
Kannan Muthukkaruppan
(Co-Founder & Co-CEO)Earned an MSc in Computer Science at University of California. Previously Consulting Member of Technical Staff at Oracle for 13 years, Technical Lead at Facebook for 5 years and Engineer at Nutanix for 3 years.
Karthik Ranganathan
(Co-Founder & Co-CEO)Earned an MSc in Computer Science from The University of Texas. Previously Software Design Engineer at Microsoft Corporation for 2 years, Software Engineer at Netsuite for 8 months and Technical Lead at Facebook for 5 years.
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