Lifecycle Marketing Manager, Candid Health
$117-189k
4-5 days a week in office
Healthcare revenue cycle automation software
Be an early applicant
Healthcare revenue cycle automation software
101-200 employees
Be an early applicant
$117-189k
4-5 days a week in office
101-200 employees
Company mission
To help providers focus more on care delivery and less on back office administration.
Role
Who you are
- 5-7 years in Lifecycle, Customer, or Growth Marketing, ideally within B2B SaaS or Healthcare Tech
- Ability to navigate complex, multi-stakeholder buying committees
- Experience working with CRM and Marketing Automation tools (e.g., Salesforce, HubSpot) and the ability to leverage BI tools (Tableau, Looker) to segment audiences and measure impact
- You excel in high-growth environments where you must balance high-level strategy with the hands-on execution of new programs
- Exceptional writing and presentation skills, with the ability to influence both technical product leads and executive-level customers
What the job involves
- We are seeking a strategic, data-driven Lifecycle Marketer to architect and execute the end-to-end journey for our enterprise healthcare provider customers
- Reporting initially to the Chief Marketing Officer, you will be the primary driver of customer value realization, tasked with increasing product adoption, defending retention, and identifying signals for account expansion
- Lifecycle Marketing sits at the intersection of Growth, Product, and Customer Delivery, transforming raw customer data into sophisticated engagement programs
- You will be responsible for turning "moments of risk" into "milestones of loyalty" by ensuring our customers—from RCM billing teams to C-suite executives—constantly see the ROI of the Candid platform
- Journey Architecture & Optimization: Map and refine the multi-persona customer journey. You will identify friction points in the provider experience and deploy high-impact interventions (content, digital touchpoints, or human-led plays) to ensure seamless transitions from implementation to long-term advocacy
- Expansion & Net Revenue Retention (NRR) Strategy: Partner with Growth and Delivery teams to identify "expansion-ready" accounts. You will develop marketing playbooks that surface white-space opportunities and drive incremental value beyond initial collections
- Multi-Channel Campaign Ownership: Design and launch end-to-end engagement campaigns. You will own the creative brief, vendor management, and asset production (Email, ABM, Personalized Gifting, and Executive Experiences) with a relentless focus on conversion and stickiness
- The "Voice of the Provider": Act as a strategic feedback loop for the organization. You will own customer sentiment mechanisms (e.g., NPS, KLAS) and translate that data into actionable insights for the Product and Leadership teams
- Executive Storytelling: Engage with Delivery team as they develop compelling, data-backed narratives for Quarterly Business Reviews (QBRs), and work to transform these results into data points that can be used by Sales
- Product Adoption & Change Management: Partner with Product Marketing and Ops to launch new features. You will develop the education and communication strategies required to drive deep platform stickiness across complex healthcare workflows
- Advocacy & Content Pipeline: Proactively identify and cultivate customer champions. You will turn successful implementations into a library of high-value assets, including case studies, webinars, and speaking engagements that amplify Candid’s market leadership
- Data & Measurement: Define and track the North Star metrics for the lifecycle function, including Time-to-Value (TTV), Adoption Rate, and Churn Propensity
Our take
Healthcare spending in the US medical system has been ballooning for decades. Administration contributes a substantial portion to this, constituting almost three times what other developed countries spend proportionate to their healthcare budget - and taking up valuable physician hours. The detrimental impact this has on the quality and affordability of care has meant solutions are becoming urgent, and Candid Health is contributing a strong one.
The data and AI-driven platform helps healthcare providers automate the process of submitting, chasing, and appealing insurance claims. It’s regularly audited by HIPAA, helping the company dodge the tightening data protection net that’s stunted the progress of some medtech startups. Having passed this obstacle the company is running at modest capacity - the challenge now is to lock in a broader client base, which could prove challenging.
Companies like Change Healthcare and Flobotics, for example, offer automated claims submissions as part of a broader robotic process automation service for medical institutions. It may be that this holistic administrative software proves more attractive for overburdened providers. For now, however, Candid Health is gaining a respectable amount of traction and enjoyed a funding round of $29 million in 2024.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Feb 2025
$52.5m
SERIES C
Sep 2024
$29m
SERIES B
Total funding: $97.8m
Company HQ
Financial District, San Francisco, CA
Leadership
Nick Perry
(Co-Founder & CEO)A human biology graduate from Stanford, who started as an Accenture Digital consultant, before taking a role as as the forward deployed engineering lead at Palantir Technologies.
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