Performance Marketing Manager, Havenly
$100-120k
4-5 days a week in office
Interior design platform
Open for applications
Interior design platform
201-500 employees
Open for applications
$100-120k
4-5 days a week in office
201-500 employees
Company mission
To help people create and refine their little corner of the world.
Role
Who you are
- Bachelor’s degree, preferably in Marketing or similar field
- 5+ years' experience in performance marketing role with a focus on digital channels, i.e. Google Ads and Facebook Ads (other PPC platform experience a plus)
- Hands-on expertise in setting up, managing and optimizing campaigns in digital ad platforms, preferably working on the brand side
- Proven ability to test, analyze, and iterate on campaigns, ad groups, and audience and keyword lists
- Experience with AI tools (e.g. Claude, ChatGPT, Gemini) for processing large datasets and text-based prompts, and familiarity with AI features across digital ad platforms
- Keen understanding of broader performance marketing strategies, tactics, and tools in a multi-channel ecommerce or retail environment
- Experience leveraging data from disparate sources in Excel, and tracking and reporting KPIs through tools such as GA4, Looker and Rockerbox
- Strong communication skills and ability to deliver clear, reliable performance insights and recommendations to key stakeholders
- Growth mindset with bold ideas and know-how to get things done
- Preference for those with experience in DTC ecommerce
- You believe the impossible is possible and will work hard, test, and try hard to make things happen
- You have a flexible attitude and doer mentality; the ability to execute while being solution-oriented
- You are curious about new marketing technologies and emerging trends to support optimization and automation
- You are a proactive self-starter, who is dedicated to their craft and committed to continued learning in this ever-evolving field
- You are a collaborator, who has strong communication and relationship-building skills
- You have confidence in analyzing and acting on marketing data
- You are highly organized with a data-driven sense of prioritization, with the ability to manage multiple projects at once
- You are a strategic risk-taker, and excited to evaluate new opportunities for growth
What the job involves
- Are you ready to make a significant impact by scaling our best-in-class home brands to new heights? Havenly is searching for a Manager, Performance Marketing to manage the strategic planning, execution, and optimization of customer acquisition and retention campaigns across paid digital media for our portfolio of brands.
- Reporting to our Sr Director of Growth, our ideal candidate will bring deep expertise across a variety of digital channels, a passion for the performance marketing landscape, and an understanding of the intricacies and unique attributes of every step in the marketing funnel.
- Our ideal candidate will take a data-driven, AI-native approach to the role. This is a high-impact opportunity to play a critical role in the growth of a family of home brands
- Manage the planning, execution, and tracking of paid channels (e.g., paid search, paid social, display) to drive performance
- Own testing, execution, and optimization of paid campaigns across the marketing funnel, implementing AI tools to streamline workflows and support strategic recommendations
- Grow existing campaigns across paid channels, while launching net-new levers to continue improving performance and unlocking incremental growth
- Own testing roadmap and budgets across digital marketing channels
- Run AI-assisted analyses across extensive consumer data sets to extract channel insights and transform them into actionable changes that will drive channel optimization and budget allocation
- Refine creative best practices and processes, working closely Brand and Creative teams to build testing pipeline to continually improve paid campaign performance
- Own and deliver consistent campaign-level reporting; regularly share learnings and strategic go-forward recommendations with broader team
- Be at the forefront of AI adoption across the team, integrating resources and best practices into performance marketing systems and processes
- Potential to manage direct report
Application process
- Step 1: The introductory interview
- We want to learn about your career, what you're looking for in your next role, and why you're excited about Havenly. This is also a great time for you to ask questions and get to know us
- Step 2: The manager interview
- Next, you’ll speak with the hiring manager for the role. We’ll do a deep dive into the specifics of the job and the organization as a whole. Make sure to bring all of your nitty-gritty questions
- Step 3: The experiential interview
- Next, you get the opportunity to show off your skills and see what it's like to work in this role. This could mean a take home project, a case interview, or a live working session with your manager
- Step 4: The team interview
- Now is the time to meet some of the people that you'll be working with. This could be members of your own team, cross-functional team members, direct reports, or members of our executive team. Each person you meet will share their perspective on the company, our culture, and the specific role
- Step 5: The offer
- Yay, we made it! We’re likely crossing our fingers and toes that you’re as excited about us as we are about you. We’ll do our best to make this process quick, informative, and positive. Throughout the offer process, we’ll be available to chat and answer questions
Our take
Founded in 2014, Havenly has grown to be a major startup in the online interior design space. Its platform connects customers with professional interior designers and product purchase recommendations. And, along with the sector at large, it has seen a healthy upswing in recent years.
Though rivals like Modsy and Roomstyler make for tough competition, Havenly's professional consultations put them ahead of simple visualization services, and are attractive to customers looking for an affordable version of a previously hard-to-access personal service.
Havenly's two-pronged approach to the interior design business could see it win big over the coming years. It has lately focussed on acquiring brands such as The Inside, Interior Define and The Citizenry, as well as venturing into IRL services with the launch of “Havenly At Home”.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$28m
SERIES C
Oct 2019
$32m
SERIES C
Total funding: $85.9m
Company HQ
River North Art District, Denver, CO
Leadership
Lee (Motayed) Mayer
(Co-Founder & CEO)A Columbia and Harvard Business School graduate who started out in Strategic Development at Canon. They also worked at Bain & Company from 2009 to 2011.
Emily Motayed Lancaster
(Co-Founder)They have an MBA from the Wharton School and were Chief of Staff at Bread. They also co-founded Nurture& and Livi Beauty.
Salary benchmarks
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