Marketing Manager, Bluesight
$90-110k
Medical intelligence automation vendor
Be an early applicant
Medical intelligence automation vendor
101-200 employees
Be an early applicant
$90-110k
101-200 employees
Company mission
To simplify the top complexities of hospital pharmacies.
Role
Who you are
- Proven experience designing and executing successful marketing campaigns
- Strong organizational skills to manage multiple projects with high-quality, timely execution
- Excellent analytical skills with an ability to compile and analyze campaign data to inform decisions
- Problem solver who enjoys developing solutions in a clear and efficient manner
- Cross-functional collaboration competence; ability to adapt to work with a wide range of functions and stakeholders
- Strong presentation skills; confident and capable in delivering and defending recommendations and other information to varied audiences, including sales teams and executives
- Ability to write/edit persuasively, clearly, and succinctly
- Experience with data-driven organization required
- Ability to perform in a fast-paced, deadline-driven environment
- Must be creative and resourceful, willing to learn or be familiar with design tools
- Healthcare background is a plus
What the job involves
- Bluesight is looking for a strategic Marketing Manager who thrives as a hands-on generalist and is excited to build, execute, and optimize programs across the full marketing spectrum
- This role is ideal for someone who enjoys both strategy and day-to-day execution — from campaign planning and content development to event support, analytics, and cross-functional collaboration
- You’ll play a critical role in bringing Bluesight’s story to life, supporting demand generation and brand initiatives, and helping scale a growing healthtech company
- Plan and execute multi-channel marketing campaigns across email, web, content, social, events, and paid channels
- Own campaign timelines, asset creation, and cross-functional coordination
- Support product launches, webinars, conferences, and industry events (including ASHP)
- Oversee demand generation campaigns from start-to-finish, including whitepaper ideation, development, and distribution; webinar execution; conference support; and other lead generation campaigns
- Collaborate with colleagues on email marketing campaigns, copy creation, tracking success, and iteration
- Develop campaign strategy and critical metrics to track the launch and efficiency of campaigns
- Develop engaging content for all phases of the sales funnel to support penetration and conversion programs
- Develop proper ROI messaging that is specific to each product and buyer persona
- Benchmark content projected goals vs. actuals in terms of MQL to SQL conversions
- Create and manage content such as whitepapers, blogs, emails, landing pages, and case studies
- Translate complex healthcare and pharmacy topics into clear, compelling messaging
- Ensure consistency of voice and brand across all channels
- Collaborate with digital marketing manager on email marketing and marketing automation programs
- Support lead capture, MQL creation, and nurture flows
- Assist with website updates, SEO-friendly content, and conversion optimization
- Track and report on campaign performance, engagement metrics, and pipeline influence
- Use data to test, learn, and optimize programs over time
Our take
Bluesight (formerly Kit Check) is a software provider offering automated hospital pharmacy kit processing solutions to healthcare institutions. Bluesight's solution is improving medication safety by optimizing its management process, which in turn reduces risks, improves efficiency, and brings cost savings to hospitals and pharmacies.
To date, Bluesight's Medication Intelligence™ solutions have been adopted by over 1,000 hospitals in the US and Canada and are directly responsible for reducing replenishment processing times by over 90% while improving pharmacy kit accuracy and safety.
Leading the way for automated hospital pharmacy kit processing, Bluesight is dedicated to driving innovative medication safety solutions for healthcare institutions and patients alike. As demand for its solutions continues to grow and off the back of impressive funding rounds, the company looks to keep up and remain at the forefront of automated pharmacy processing technology.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Jun 2016
$15m
SERIES C
Jan 2015
$12m
SERIES B
Total funding: $37.5m
Company benefits
- Unlimited Vacation
- Fully Remote
- Comprehensive Insurance
- Home Office Stipend
- Monthly Health & Wellness Stipend
- Short & Long Term Disability Coverage
- 401K Program (via Vanguard) with up to 4% company match
- Paid Parental Leave
- Investing Into Your Career Growth
- Local Meetup, Team & Company Retreats
Company HQ
Eisenhower East, Alexandria, VA
Leadership
Kevin MacDonald
(Co-Founder & CEO)Previously the Vice President of ODIN Technologies, as well as the Lead RFID Architect at Sun Microsystems.
Share this job