CRM & Onsite Merchandising Specialist, TodayTix Group
£30-35k
2+ days a week in office
The global e-commerce leader for cultural experiences
Be an early applicant
The global e-commerce leader for cultural experiences
201-500 employees
Be an early applicant
£30-35k
2+ days a week in office
201-500 employees
Company mission
TodayTix Group is on a mission to find a seat for everyone, seamlessly connecting a global audience of more than 20 million with inventory spanning from Sondheim to Shakespeare to Spielberg.
Role
Who you are
- 1–3 years of experience in CRM, email marketing, lifecycle marketing, or a related digital marketing role (including internships or graduate roles with hands-on execution)
- A strong interest in email, SMS, and customer engagement marketing, with a desire to learn how strategy and execution connect
- Comfort working with data—able to read performance metrics, spot patterns, and ask the right questions
- Clear written communication skills and an eye for detail, especially when working with copy and links
- Strong organisational skills and the ability to manage multiple tasks and deadlines in a fast-paced environment
- A proactive mindset—comfortable taking ownership of tasks and seeking feedback to improve
- Familiarity with CRM tools (e.g. Braze, Iterable, Salesforce, Mailchimp, or similar) is a plus, but not required
- Experience with basic HTML coding is a plus, but not required
- Interest in theatre, live events, travel, or culture is a bonus, but curiosity and commercial thinking matter most
- If you’re data-driven, organised, creatively curious, and keen to learn how CRM and merchandising drive real commercial impact, we’d love to hear from you
What the job involves
- We’re looking for a detail-oriented, analytically minded CRM & Onsite Merchandising Specialist to join our B2C Travel Network team, supporting LondonTheatre.co.uk and NewYorkTheatreGuide.com
- This role sits at the heart of how we communicate with and guide customers—through email, SMS, and onsite merchandising—helping audiences discover the right shows at the right moment
- Working closely with our Senior Marketing Manager, you’ll play a key executional role in delivering day-to-day CRM campaigns and onsite updates, while developing the strategic understanding needed to optimise performance over time
- Execute CRM campaigns across email and SMS, supporting promotional, lifecycle, and editorial communications across both brands
- Support onsite merchandising, including updating featured shows, placements, and priority content across key site surfaces
- Build, QA, and schedule campaigns, ensuring accuracy in copy, links, targeting, and tracking
- Write and adapt clear, engaging, conversion-focused copy aligned to brand tone and campaign objectives
- Monitor campaign and onsite performance, tracking key metrics such as opens, clicks, conversions, and revenue contribution
- Assist with campaign reporting, pulling insights and helping translate results into clear learnings and next steps
- Support structured testing across subject lines, messaging, timing, and merchandising placement
- Work closely with marketing, content, design, and data partners to deliver campaigns smoothly and consistently
- Help maintain CRM documentation, calendars, and processes to support team efficiency and scalability
- What Success Looks Like:
- Reliable campaign execution → Email, SMS, and onsite merchandising updates are delivered accurately, on time, and aligned to the marketing calendar
- Data-informed decision making → Campaign performance is tracked, analysed, and used to inform future sends, merchandising choices, and testing ideas
- Strong commercial support → CRM and onsite placements effectively highlight the right shows, offers, and content to drive engagement and conversion
- Operational excellence → CRM tools, lists, templates, and calendars are kept organised, documented, and easy for the wider team to work with
- Growing strategic contribution → Over time, you’re able to proactively suggest improvements to messaging, segmentation, timing, and onsite merchandising based on performance insights
Salary benchmarks
Our take
Founded in 2013 by Broadway veterans Brian Fenty and Merritt Baer, TodayTix Group has grown to become a global eCommerce leader for cultural experiences. Aiming to connect a worldwide audience with theatre, opera and dance productions, to date it has sold over 70 million tickets to 200,000 shows listed on its platform.
While numerous ticket sellers exist, TodayTix was an innovator in this area, arriving at a time when mobile devices accounted for less than 1/1000th of all theatrical ticket sales. Standing out with its extensive tech stack including widgets, API and white label software for its partners, it is able to provide an excellent customer experience with a checkout process of less than 30 seconds. This has led to around 5% of all sales on Broadway being processed through TodayTix's platform today.
Since 2020, TodayTix has focused heavily on acquisitions, focusing on tech-forward, advertising, theatre and cultural event companies. These include Goldstar, Show-Score, Arthouse, Encore, and Broadway Roulette. TodayTix has acquired Secret Cinema in 2022, growing its participation in the immersive film and television events space and strengthening its market-leading position in the entertainment industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2019
$73m
LATE VC
Feb 2016
$9m
SERIES B
Total funding: $90.1m
Company benefits
- Remote friendly / hybrid work environment
- Generous pension match
- Access to a bespoke Pension scheme
- Complimentary tickets to shows and events
- Employee Assistance Programme
- Healthcare cash plan
- Season Ticket loans
- Birthday off
- Three months of fully paid Parental Leave
- Salary Sacrifice Car Scheme & RAC Membership
- Employee Charity Donation Matching
- Work From Home budget
- Annual Professional Development Budget
- Cycle to work scheme
- Employee Referral Bonus
Company HQ
Flatiron District, New York, NY
Leadership
Merritt Baer
(President & Co-Founder)They are the Producer of Baer Productions for Broadway and the West End.
Brian Fenty
(CEO, Chairman & Co-Founder)Former university lecturer and Broadway producer. They are the Member of Advisory Board for the IAH, University of North Carolina at Chapel Hill.
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