Product Marketing Director, Zeta Global

• Experience: 8+ years in product or solutions marketing within the MarTech or AdTech industry, with a strong technical background or prior product management experience
• Proven Track Record:
• Successfully researching and entering new markets
• Launching new products, solutions, and features
• Drafting compelling, differentiated positioning for rapid market entry
• Influencing product roadmaps and collaborating with product managers to define requirements
• Creating solution-specific messaging and technical marketing content
• Technical & Enterprise Expertise: Skilled in marketing to technical and enterprise audiences, such as marketers, agencies, and IT professionals
• Hands-On Skills: Ability to create a range of marketing assets, from briefs to demos, and deliver standout presentations. Fluency with MS Power Point a must
• Leadership and Collaboration: Strong ability to align cross-functional teams and secure executive buy-in for strategies and plans
• Autonomy: A self-starter who can create a plan and execute it with rigor
• Passion for Innovation: Strong interest in identity, AI, and their application in enterprise marketing solutions

Desirable

• At Zeta Global, we’re reshaping how organizations connect with their customers
• Our world class Product Marketers identify strategic opportunities based on market and competitive intelligence and capitalize on them by defining and bringing competitive products and solutions to market
• We develop product strategy, product positioning, go-to-market (GTM) programs, thought leadership, content, demos and sales enablement materials
• We understand our customers’ needs, the competitive landscape, our core offering strengths, and play a critical, visible role in driving Zeta’s roadmap and leading Zeta’s go-to-market strategy
• We measure our success through our ability to develop creative and innovative marketing strategies and our ability to own and deliver compelling new market solutions
• As the Product Marketing Director, New Solutions, you will lead the charge in identifying, developing, and launching innovative buyer-specific solutions that combine products, integrations, data, and services (across email, customer data platform, paid media, identity and artificial intelligence)
• This is a high-impact, strategic role where you will define Zeta’s expansion into new markets, crafting stories and strategies that resonate with buyers and accelerate business growth
• You’ll have the unique opportunity to blend strategic thinking, technical expertise, creativity, and execution, working closely with product managers, sales, marketing and cross-functional teams to build and market solutions that change the way organizations think and work
• Lead Market Expansion Efforts: Stay ahead of industry trends and competitor activities, using insights to design solutions that resonate with new and existing markets
• Craft Compelling Value Propositions: Define and convey competitive offerings with differentiated value propositions and a compelling narrative
• Know The Customer: Understand customers, segments and their unmet needs and translate that into market requirements for delivery to internal product teams. Define and maintain accurate ICP, customer personas and segments
• Develop Go-to-Market Strategies: Own the end-to-end GTM strategy for Zeta’s innovative solutions. Partner with Sales & Strategic Services teams to bring new solutions to market
• Marketing Excellence: Partner with the integrated marketing team, to prioritize launch plans across channels like the website, marketing campaigns, press, and customer outreach
• Prototype and Iterate: Introduce early prototypes into the market, gather feedback, and refine solutions for success
• Drive Product Influence: Work closely with product management to influence roadmaps, define market requirements, and ensure alignment with market needs. Act as a bridge between technical development and marketing execution
• Champion the Product and Market: Serve as the solutions advocate for sales and GTM teams, while surfacing customer and market insights to shape product roadmaps
• Create High-Impact Content: Develop middle- and bottom-of-the-funnel content to support offerings and accelerate deal cycles, including pitches, 1 pagers, thought leadership content, demos, webpages and videos
• Engage Industry Analysts: Build relationships with analysts to generate awareness and buy-in for Zeta’s innovations
• Enable Sales Teams: Provide collateral and tools that highlight the unique value of Zeta’s solutions and help drive revenue. Run training sessions
• Drive Results: Work with cross-functional teams to track, measure, and report on objectives, ensuring continuous growth and success