Developer Product Marketing Manager, Ema
Universal AI employee
Be an early applicant
Universal AI employee
21-100 employees
Be an early applicant
21-100 employees
Company mission
To build the next-generation AI technology to empower every employee in the enterprise to be their most creative and productive.
Role
Who you are
- 5+ years of relevant experience in product marketing, developer relations, technical marketing, or a similar role
- Proven track record of creating and executing successful marketing and enablement programs for a technical audience
- Strong written and verbal communication skills, with an ability to make complex technical concepts easy to understand
- Experience with marketing automation tools and CRM systems
- A data-driven mindset with experience in setting and tracking KPIs
- Experience with Agentic AI is a plus
What the job involves
- The Developer Product Marketing Manager will own the end-to-end activation and completion funnel for our partner and customer builders.
- The core mission of this role is to significantly shorten the time to first value for developers and empower them to build independently on our platform.
- You will be responsible for creating a cohesive developer journey by integrating documentation, in-product guidance, lifecycle communications, and community programs
- Documentation & Enablement: Design and build our documentation information architecture, creating a high-quality, comprehensive set of resources for our developers
- Lifecycle Marketing: Launch and manage behavior-based lifecycle communications (e.g., welcome series, activation nudges, re-engagement campaigns) to guide developers through the funnel
- Community Building: Launch and grow "Ema Labs" to foster a vibrant developer community, showcase successful projects, and generate valuable case studies
- Product-Assisted Enablement: Work with Product and Engineering to improve the first-time user experience (FTUE) with in-product checklists, contextual docs, and other guidance
- Metrics & Reporting: Define, track, and report on key success metrics to measure the effectiveness of developer enablement and marketing programs
- Within six months, you will have optimized the developer journey to reduce the median Time-to-First-Workflow (TTFW) to seven days or less.
- You will have developed 8-10 production-quality templates, and our documentation will cover all fundamental aspects of the platform.
- Our behavior-based lifecycle marketing will be live and showing measurable lifts in activation and re-engagement. "Ema Labs" will have successfully run 1-2 cohorts, producing over 30 projects and at least four case studies
Our take
Ema is looking to empower enterprises with universal AI employees. Essentially, these are AI agents built to support the work of other employees by taking on the most repetitive tasks - leaving real people to be more creative and productive.
As the use of automation explodes, businesses need ways to be more efficient and innovative in order to remain competitive. Ema supports this on both ends by taking away the work that can bog down employees and speeding up this work in the process.
Having raised substantial funds, the company is looking to further develop its proprietary tech that powers the AI employees. Ultimately, the agents will be configurable by enterprises so clients can fine-tune them to their needs, and employ them in any role in their organization.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Jul 2024
$36m
SERIES A
Mar 2024
$25m
SEED
Total funding: $61m
Company HQ
SoMa, San Francisco, CA
Leadership
Surojit Chatterjee
(CEO)Member of the Board of Directors at Meesho. Former Executive in Residence at Andreessen Horowitz, CPO at Coinbase, Board Member at Olive and VP at Google.
Souvik Sen
(Head of Engineering)Was VP of Engineering at Okta and Engineering Lead (Data and ML, Privacy and Safety) at Google. They also worked as a Principal Research Scientist at Hewlett-Packard Laboratories.
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