Vice President of Strategic Partnerships, Wpromote
$200-225k
+Annual Performance Bonus; Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus
More information about location
Digital marketing firm specializing in customer acquisition
Be an early applicant
Digital marketing firm specializing in customer acquisition
501-1000 employees
Be an early applicant
$200-225k
+Annual Performance Bonus; Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus
More information about location
501-1000 employees
Company mission
Wpromote's mission is to drives transformational growth for brands who Think Like A Challenger.
Role
Who you are
- 10+ years of experience in strategic partner management, business development, or sales, with a proven track record of success in a high-growth digital marketing or technology environment
- Demonstrated ability to build, scale, and manage a thriving partner ecosystem that delivers consistent revenue growth
- Exceptional communication, negotiation, and stakeholder management skills, with a focus on long-term relationship building
- Deep understanding of the digital marketing landscape, technology partnerships, and the evolving trends in the industry
- Proven analytical skills, with the ability to leverage data to drive insights, optimize partner performance, and make strategic decisions
- Experience with partner ecosystems tools (e.g., Crossbeam), and GTM co-selling strategies preferred
- Bachelor’s degree in Business, Marketing, or a related field; MBA preferred
What the job involves
- Wpromote is seeking a dynamic and strategic Vice President, Strategic Partnerships to spearhead our Strategic Partnerships and Ideal Partner Profile (IPP) strategy, reporting directly to the Chief Revenue Officer (CRO)
- In this high-impact role, you will play a crucial role in driving revenue growth through strategic collaboration with key partners, aligning with our long-term vision and financial goals
- This leader will be responsible for shaping the future of our partner ecosystem, enhancing go-to-market (GTM) strategies, and unlocking new growth opportunities
- Defining, implementing, and refining a comprehensive channel partnership strategy that aligns with Wpromote's growth and revenue objectives
- Partnering with marketing, sales and finance team to develop and document our Partner Program, with high quality collateral that identifies the unique value propositions of our program and the reasons why top prospective partners should work with us
- Leading efforts to recruit, onboard, and enable high-potential strategic partners, ensuring they are equipped with the knowledge and tools to succeed. Examples of ideal partners include the following: Shopify, Klayvio, Measured, BCG, Salesforce, Adobe, etc
- Cultivating and nurturing strong, strategic relationships with existing and potential partners, fostering collaboration to drive mutual growth and achieve joint revenue targets
- Collaborating closely with marketing, sales, and product teams to support partners through joint GTM initiatives, campaigns, and market enablement programs
- Conducting regular business reviews with partners, utilizing data-driven insights to assess performance, optimize strategy, and identify areas for improvement
- Staying ahead of industry trends and competitive activity to anticipate challenges and uncover new business opportunities for Wpromote and its partners
- Collaborating with partners and internal teams to co-develop compelling joint marketing narratives that highlight shared successes and drive market awareness
- Maximizing lead generation and qualified pipeline opportunities through targeted partner relationships, ensuring optimal performance against IPP criteria
- Identifying and aligning partner technologies that complement Wpromote’s offerings, driving innovation and delivering exceptional outcomes for clients
- Tracking, analyzing, and reporting key performance metrics, including partner-driven revenue, pipeline velocity, and market share, ensuring alignment with company goals
- Building and scaling a high-performing Strategic Partnership team and winning culture
Our take
Digital marketing campaigns are essential in scaling a business and acquiring new customers and, with the privacy issues of cookies showing limitations for futureproofed data-driven marketing, modern campaigns favor the use of proprietary data. However, the siloed nature of existing marketing firms presents limitations this, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate, and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Over the last few years, Wpromote has made strategic acquisitions and been recognized as an innovator in the space. Investment from the private equity firm ZMC will now aid it in accelerating growth and further expanding its product offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company values
- Client Success: Putting The Client First, Even In Our Core Values - Everything that we do begins with a focus on client success. When our clients succeed, the rest falls into place. Successful clients are happy clients, and happy clients are more fun to work with. It’s not enough to just do great work; we aim to celebrate what we can accomplish together!
- Culture: Making Mondays Suck Less - We say it a lot: “We make Mondays suck less.” It’s kind of our tagline. We’ve created a fun, supportive, interactive environment where collaboration thrives, creativity is encouraged, and the best ideas prevail. Successful employees do better work for our clients, which makes Mondays suck less for everyone!
- Respect: Trusting Each Other, Challenging The Status Quo - We’re all on the same team and it’s a really, really great team. Individually, we’re capable of more than we think, and together, there’s almost nothing we can’t accomplish. We believe in one another, but we also believe that we can make each other better. Every day is a challenge to do just that
- Transparency: Accentuating The Positive, Eliminating The Negative - Whether it’s client-facing or internal, we know that the best decisions are made when all of the data is available: the good, the bad, and the WTF? Every client and employee should know and share the full picture so that failures are quickly rectified and successes are acknowledged and nurtured
- Drive | Thirsting For More: Digital marketing is an industry aggressively evolving, and we’ve adapted and looked forward to every new challenge. We’re passionate about our work: embracing innovation, running experiments, and producing thought leadership content. We don’t just stay informed of best practices; we create them
Company HQ
El Segundo, CA
Articles
Leadership
Michael Mothner
(CEO)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Salary benchmarks
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Diversity, Equity & Inclusion at Wpromote
- We are actively prioritizing building a diverse community at Wpromote, including leadership and interview inclusivity training.
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