Director of Product Marketing, Affirm
$217-325k
Salary dependent on location + ESPP
POS installment loans
Be an early applicant
POS installment loans
1001+ employees
Be an early applicant
$217-325k
Salary dependent on location + ESPP
1001+ employees
Company mission
To deliver honest and transparent financial products that improve users' lives.
Role
Who you are
- 10+ years of experience in Product Marketing, with deep expertise in enterprise, B2B, and payments or commerce ecosystems
- Proven ability to translate complex product capabilities into differentiated market narratives
- Experience building and leading feedback systems that connect customer insights to product decisions
- Strong understanding of merchant and partner ecosystems across retail, commerce, or fintech
- Demonstrated success leading go-to-market strategy for enterprise or platform products
- Exceptional storytelling, communication, and executive influence skills — both written and verbal
- Experience shaping and presenting narratives for executive audiences, including investor relations, keynotes, and customer advisory boards
- Data-driven mindset with the ability to synthesize qualitative and quantitative insights
- Comfortable operating in high-visibility, cross-functional environments with senior leaders and external stakeholders
- A systems thinker who can connect dots between market forces, customer needs, and company strategy
What the job involves
- We are looking for a strategic and inspiring Director of Product Marketing to lead our go-to-market strategy and narrative development across Affirm’s commerce, payments, and merchant ecosystem
- This role is pivotal in shaping how Affirm shows up in the market — influencing enterprise customer adoption, informing company strategy through market and customer insights, and crafting stories that resonate across key audiences including merchants, partners, consumers, and investors
- You’ll play a critical role in connecting product strategy to business impact, ensuring our messaging is consistent, differentiated, and grounded in customer truth
- You will collaborate cross-functionally with Product, Sales, Marketing, Communications, and Data Science, and work closely with senior leadership to translate complex product capabilities into powerful narratives that drive understanding, adoption, and growth
- This is a high-impact, highly visible role — ideal for someone who thrives at the intersection of storytelling, systems thinking, and strategy, and who can build scalable programs that connect market insights to product decisions
- Define and execute Affirm’s enterprise and merchant product marketing strategy across payments, commerce, and retail products
- Partner with Product, Marketing, and Sales leaders to define positioning, messaging, and go-to-market strategies that differentiate Affirm in the market
- Craft key product narratives for company keynotes, investor relations, executive communications, and customer advisory boards
- Turn complex technical concepts into clear, compelling stories that resonate with enterprise customers, partners, and the broader market
- Partner with cross-functional teams to launch new products and features, ensuring clear value propositions and aligned enablement for sales, partnerships, and customer success
- Create playbooks, messaging frameworks, and sales narratives that help internal teams effectively position Affirm’s value
- Build and operationalize structured feedback loops between customer-facing teams (Sales, Success, Merchant Operations) and Product
- Translate market, customer, and competitive insights into actionable product and business recommendations
- Ensure that insights from merchants, partners, and consumers inform future product strategy and roadmap prioritization
- Collaborate with Product and Data teams to synthesize insights from customer data, market trends, and usage analytics to inform strategic decisions
- Partner with Communications, Brand, and Investor Relations to ensure consistent messaging across audiences and moments
- Serve as a visible, credible voice of the company — participating in key customer meetings, industry panels, and thought leadership events
- Act as a trusted advisor to enterprise partners, communicating Affirm’s innovation roadmap and market vision
Our take
Affirm offers point-of-sale loans to consumers, working with merchants like Shopify, KAYAK, and Walmart. Buy now, pay later transactions have grown in popularity in recent years, and this business is tapping into the market with a totally different approach to credit - by delivering the Affirm card, the first US debit card with the option to pay-over-time.
Boasting over 21M consumers and 337,000+ merchants, the company offers flexible payback options, ranging from 3 to 36 months. The interest rates run between 0% and 30%, so, while they are not necessarily the cheapest option, Affirm prides itself on having no fees for late payments, no hidden charges, and total transparency about what people will pay before they take out a loan.
Affirm collects payments from the customers and pays the merchants directly, shouldering the risk itself. The company has boosted its market share, expanding its availability beyond the US to include most of Canada, and continues to launch new features and create new partnerships towards bettering its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2020
$500m
SERIES G
Apr 2019
$300m
SERIES F
Total funding: $1.1bn
Company benefits
- Compensation: We have a simple, flexible, and transparent remote-first compensation structure so you can make the best decisions for yourself and your family
- Spending Wallets: Access tech, food, lifestyle, and family planning wallets for your expenses
- Supportive Communities: Get involved with our employee resource groups and community groups
- Remote-first Workforce: If your role is remote, you can set up shop anywhere in your home country
- Generous Time Off: Take the time you need when life happens
- Health Benefits: Get a plan that fits your needs
- Mental Healthcare: Take care of your mind with great mental health programs
- Parental Leave: Birth and non-birth parents get 18 weeks’ paid leave. Plus, a 4-week return-to-work transition program, at full base pay
- Away Days: We offer 20 company-wide paid days off—which help our teams collectively pause to recharge
- Learning & Development: Engage in exciting learning programs to level up your growth
Company HQ
Chinatown, San Francisco, CA
Leadership
Max Levchin
(Co-Founder & CEO)Has founded/co-founded numerous companies, holding various executive positions at each, including Paypal, Slide, Glow, HVF Labs, and SciFi VC. Also worked at large brands including Google, Yelp, Yahoo, and Evernote.
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