Manager / Senior Manager of Marketing Operations, Veeva

$90-150k

SQL
CSS
HTML
Tableau
Java
Google Analytics
Excel
Salesforce
Marketo
Mid and Senior level
Boston
Veeva

Cloud-based software for life sciences

Open for applications

Veeva

Cloud-based software for life sciences

1001+ employees

B2BEnterpriseSaaSCloud ComputingScience

Open for applications

$90-150k

SQL
CSS
HTML
Tableau
Java
Google Analytics
Excel
Salesforce
Marketo
Mid and Senior level
Boston

1001+ employees

B2BEnterpriseSaaSCloud ComputingScience

Company mission

Building the Industry Cloud for Life Sciences

Role

Who you are

  • 3+ years of experience in B2B Software supporting global campaign deployment and optimization using latest marketing techniques and technology
  • Salesforce and Marketo (or equivalent) proven working knowledge/certification
  • Strong understanding of B2B marketing processes including campaign planning, execution, Q&A testing, and conversion metrics
  • Persona-focused database segmentation and augmentation expertise
  • Strong excel expertise
  • Ability to build relationships working in a cross functional global environment
  • Demonstrates analytical capabilities by translating marketing data into insights through storytelling that drive impactful and measurable change
  • Critical thinking, attention to detail, and problem-solving skills required
  • Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills
  • Ability to own and deliver on multiple strategic projects under aggressive timelines
  • Proven ability to excel in a dynamic environment

Desirable

  • Tableau desktop (creator) experience
  • Basic knowledge of SQL or other database expertise
  • Advanced technical skills in HTML coding, CSS, Java Script
  • Digital marketing knowledge: web tracking, Google Analytics
  • Vendor management experience
  • Life sciences industry experience

What the job involves

  • We are looking for a passionate Marketing Operations Manager to join our talented NA Marketing team
  • This role will focus primarily on the strategic consulting supporting the execution of marketing campaigns owned by the field marketing team, and oversees the automation process including campaign creation, nurturing, scoring, and distribution
  • We are looking for an expert in Marketo marketing automation to segment our target prospects and ensure Veeva communications are sent to the right person at the right time
  • You will be responsible for analyzing and interpreting campaign trends to provide early insights into evolving best practices
  • Research and proactively communicate new marketing automation trends to optimize channel outreach, program conversions, and overall target database engagement
  • Manage global campaign consulting services to guide our field marketers on how to build best practice campaign journeys, enhanced nurture programs, and persona-focused segmentation
  • Establish and maintain strategic partnerships with key global marketing and sales stakeholders
  • Proactively provide strategic recommendations for campaign performance enhancement and implementing solutions to reach quarterly marketing and sales performance objectives
  • Manage the development of recurring training and ongoing support of Marketo marketing automation topics such as persona-based data segmentation, Pardot engagement studio best practices, and email testing
  • Own the delivery of campaign performance metrics and provide proactive recommendations for maximizing funnel conversion, campaign influence, and spend optimization
  • Will be the primary lead for our Veeva Summit event reporting, fully capable of providing weekly and post-event analytics

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Insights

18% employee growth in 12 months

Company

Company benefits

  • Fitness and wellness reimbursement
  • 2% salary towards personal development
  • Childcare vouchers
  • Work anywhere
  • Home internet reimbursement

Our take

Veeva was created out of a predicted need for cloud-based enterprise software at a time when this software was nascent, and when current systems were archaic and cumbersome to use. By focusing on the life sciences sector, the company fills a niche to help some of the most operationally complex businesses run efficiently.

Veeva has managed to position itself as the go-to solution for large and growing companies in the life sciences sector by offering fully comprehensive cloud solutions that support the most critical functions from R&D to commercial.

The company has over 800 customers, ranging from the world’s largest pharmaceutical companies, such as AstraZeneca, to emerging biotechs. For future growth, Veeva looks to the continual development of its services and expansion of its customer base. Its 2024 launch of the Veeva Compass Suite for commercial data products gives a more comprehensive view of patient information and exemplifies how Veeva is strengthening its product to meet future challenges.

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Freddie

Company Specialist at Welcome to the Jungle