Performance Account Director, Later
$175-225k
OTE
Travel required
Social media marketing scheduling platform
Open for applications
Social media marketing scheduling platform
1001+ employees
Open for applications
$175-225k
OTE
Travel required
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- This role is designed for a strategic thinker with a passion for client engagement and collaboration, who thrives in a fast-paced, results-driven environment
- 10+ years of experience in account management, with a strong background in influencer marketing, affiliate marketing or social commerce. Experience managing large, strategic retail accounts is highly desirable
- Experience supporting large CPG holding companies is highly preferred
- Experience navigating complex enterprise sales cycles is strongly preferred
- Exceptional written and verbal communication, presentation, and negotiation skills, able to command the attention of day-to-day users, decision makers and executives
- Strong time management skills to ensure goals, KPI’s, and defined business outcomes are achieved
- Experience working cross functionally with multiple internal stakeholders, including sales, product, support, marketing services, and other internal organizations to ensure customer goals are achieved
- Demonstrated ability to act as a trusted advisor to customers, showing you are able to make strategic and actionable recommendations that map to their business goals
- Proven success at finding key stakeholders, making a meaningful connection and building a positive relationship with them. In particular, being able to identify who the successors may be in a business that has fast revolving doors and making contact in advance of the change
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- As an Account Director at Later, you’ll play a crucial role in supporting and nurturing our top-tier enterprise clients, ensuring their growth and success
- You’ll work closely with the sales team, leveraging your industry expertise and strategic insights to build strong, long-term relationships with brands and agencies
- Your primary focus will be to help clients achieve their business goals, drive revenue growth, and ensure seamless execution of client initiatives
- Lead educational initiatives such as lunch-and-learns, strategy sessions, and strategic business reviews (SBRs) to provide clients with valuable insights and demonstrate the full potential of Later’s offerings
- Build strong relationships with key decision-makers (VPs, C-suite executives, and department heads), acting as a trusted advisor to help them achieve their business goals
- Drive proactive engagement by identifying and navigating complex client conversations, ensuring client satisfaction and loyalty
- Monitor campaign performance, analyze key metrics, and provide actionable insights in tandem with the Affiliate Team
- Present regular reports that demonstrate the value of Mavely’s influencer strategies and recommend improvements
- Work closely with sales to nurture and grow relationships with enterprise brands and agencies, driving long-term success and growth for your assigned book of business
- Develop tailored success plans for each client, guiding them toward specific goals and outcomes, while helping to expand Later’s footprint within their organization
- Identify new opportunities for growth and upsell by collaborating with internal strategy and execution teams
- Act as the main point of contact for clients from onboarding, upsell, expansion, and renewal, ensuring their needs are met and expectations exceeded
- Collaborate with internal teams (product, data, marketing, etc.) to identify and create vertical-specific solutions that address clients’ unique challenges
- Actively gather market insights and client feedback to inform product development, providing input on new features, enhancements, and solutions that can drive greater client value and success
- Serve as the “Voice of Customer,” ensuring client needs and feedback are communicated effectively across the organization
- Represent Later at industry events, webinars, podcasts, and panels, positioning the company as a thought leader and cultivating relationships with key industry players
- Participate in high-level networking opportunities such as CMO dinners to foster deeper relationships and drive meaningful discussions with influential decision-makers
- Stay informed on market trends and best practices, sharing insights to keep Later at the forefront of the Social and influencer marketing space
- Collaborate closely with the delivery and execution teams to ensure smooth and successful implementation of client strategies and initiatives
- Provide ongoing support to clients throughout the execution phase, ensuring that solutions are delivered on time and meet or exceed expectations
- Partner with cross-functional teams to ensure client success is fully supported at every stage of the journey, from strategy development through execution and post-launch
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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