Senior Customer Lifecycle Marketing Manager, AlphaSense
$99-189k
Market intelligence and search platform
Posted today
Market intelligence and search platform
1001+ employees
Posted today
$99-189k
1001+ employees
Company mission
AlphaSense's mission is to organize the world’s business information and leverage technology to enable companies to make smarter, faster, and more confident decisions.
Role
Who you are
- Minimum of 6 years of experience in customer marketing with a demonstrated track record of successfully planning and executing lifecycle marketing programs in the B2B SaaS industry
- Expertise in leading complex customer journey mapping initiatives in partnership with customer success, sales, marketing and product teams
- Expertise in lifecycle marketing strategies, including email drip and data-driven trigger campaigns, audience segmentation, personalization, A/B testing, and optimizing email deliverability, PLG, and digital marketing
- Technical proficiency with marketing automation platforms (e.g., Marketo, Outreach), chat and in-product systems (e.g., Pendo and Qualified), CRM systems (e.g., Salesforce), and Customer Success systems (e.g., Catalyst)
- Strong data analytics skills, enabling you to extract insights from customer data and assess program ROI to inform lifecycle marketing decisions. Familiarity with Tableau is preferred
- Ability to collaborate closely with product management teams to understand product roadmaps, features, and updates and seamlessly integrate them into the lifecycle marketing strategy
- Excellent project management skills
- Excellent verbal and written communication skills, with a strong stakeholder management and the ability to collaborate effectively across digitally distributed teams
- Passion for results, measurement, and optimization to continuously drive ROI
- Collaborative team player, willing to go the extra mile to help other team members excel
What the job involves
- Reports to: Director of Lifecycle Marketing
- We're seeking a Senior Customer Lifecycle Marketing Manager with experience in lifecycle journey mapping and marketing strategies, strong writing skills, stakeholder management, and an analytical mindset
- You will play a pivotal role in executing strategies that enhance customer activation, adoption, and retention through lifecycle marketing
- This position involves collaborating cross-functionally and requires a deep understanding of and experience with customer journey mapping, segmentation, personalization, email marketing, and digital reporting and analytics
- Conduct customer journey mapping sessions, covering all touchpoints, deliverables, ownership, and success metrics across the post-sale lifecycle, ensuring a seamless and personalized experience from initial engagement to long-term retention
- Design and execute lifecycle campaigns and programs to engage customers across various stages, including targeted email marketing campaigns, automation workflows, and multi-channel customer engagement programs
- Cultivate a deep understanding of customer needs, inspiring them to extract maximum value from AlphaSense products to achieve their goals
- Copywrite customer-centric post-sale communications inclusive of triggered emails, release updates, web personalization, and other multi-channel tactics
- Monitor and build reporting of key lifecycle metrics to facilitate ongoing campaigns, programs, and optimization, including trial conversion, product engagement, adoption, and retention rates
- Utilize data and analytics to effectively segment and target customers, optimizing communication strategies across different stages of the customer journey
- Regularly evaluate and report on the effectiveness of lifecycle marketing initiatives using key performance indicators and data-driven insights for continuous improvement
- Ensure all lifecycle marketing activities adhere to AlphaSense’s brand voice, legal requirements, and industry best practices
Our take
Manual research can be a serious pain : financial analysts spend hours every week searching through PDFs one keyword at a time, just to find a single usable insight. To remedy this, AlphaSense has built a smart search engine that slashes research time for analysts, using thousands of sources and a semantic indexing layer that can effectively query finance-specific language.
As a disruptor and market leader in this field AlphaSense has few direct competitors, being most closely compared to Wolfram Alpha or LexisNexis. It helps that its tools are undoubtedly effective and valued by knowledge professionals: the company counts about 85% of the S&P 100 as customers and is trusted by J.P.Morgan, Microsoft, Credit Suisse and Google, among other major enterprises.
Having raised a large amount of funding over 2022 and 2023, AlphaSense has moved quickly to double down on its expansion in European markets, opening an office in Berlin to support this. With 2024 seeing investment from Singaporean EDBI, it is now setting its sights on the Asia-Pacific region. As business intelligence will remain key for enterprises as they compete for market share, AlphaSense is well-placed for additional future growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 11 rounds)
Jun 2024
$650m
LATE VC
Sep 2023
$150m
SERIES E
Total funding: $1.3bn
Company benefits
- Work from home opportunities
Company values
- Customer obsession - We measure ourselves against a simple yardstick: do our clients rave about us?
- Passion for product - Building a powerful yet simple and beautiful product is in our DNA
- Results - We value execution and outcomes over appearance and office politics. It’s that simple
- Diversity of perspective - Great ideas come from everywhere and anywhere
- Think big - We believe AlphaSense can change the game, and possibly the world
- Ownership - As owners of AlphaSense, it’s everyone’s job to ensure we do great work - and to always look for opportunities to do better
- Acceleration - We’re a fast-growing and fast-moving company. Do it, iterate, and try again
- Trust - We trust our colleagues to do what’s right and what’s best for the company
- Teamwork - Helping our colleagues succeed always comes first. We are serious about our work - and have fun too
Company HQ
Union Square, New York, NY
Articles
Leadership
Jaakko Kokko
(CEO)Co-founder of Silecs (materials used in the microelectronics industry).
Raj Neervannan
(CTO)Experienced executive. Previously CTO at Mastek and ChoicePoint, and CEO at Framesoft. Has an MBA from Wharton.
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