Senior Manager of Web Strategy & Growth, Pilot
$106-215k
Salary dependent on location. + Equity
Bookkeeping services for startups
Open for applications
Bookkeeping services for startups
201-500 employees
Open for applications
$106-215k
Salary dependent on location. + Equity
201-500 employees
Company mission
To help small businesses and startups to achieve their commercial goals by taking care of the CFO services, tax preparation and bookkeeping.
Role
Who you are
- This position requires a strategic thinker and hands-on executor who thrives at the intersection of data-driven decision-making, user-centric design, and business impact
- Experience: 5-8 years of experience in web strategy, as part of an agency team or an in-house marketing team, with expertise in managing websites and CRO
- Web Expertise: Proficient in Webflow or similar CMS platforms, has led web development projects and built web experiences that motivate users to move through the funnel
- SEO: Demonstrable knowledge of SEO fundamentals and how they interplay with website technology, architecture, and content
- Analytics Savvy: Strong knowledge of web analytics, and goal setting, including experience with tools like Google Analytics, Amplitude, Google Tag Manager, and heat-mapping software to analyze performance and optimize results
- Strategic and Tactical: Able to balance long-term strategy with day-to-day execution, keeping business impact at the forefront. Experience with sprint planning and roadmapping is a plus
- Collaborative: Proven ability to work cross-functionally with marketers, designers, and engineers to deliver seamless web experiences
- Fast-paced: Thrive in a dynamic startup environment, managing multiple priorities and driving measurable results
- Communicative: Excellent written and verbal communication skills, with the ability to articulate complex ideas to stakeholders at all levels
What the job involves
- As Pilot's Sr. Manager, Web Strategy and Growth, you will own the design, strategy, performance, and optimization of Pilot’s most important marketing asset—our website
- Your mission will be to drive organic traffic growth, optimize conversion rates, and deliver an exceptional user experience for visitors to pilot.com
- You’ll be responsible for managing our Webflow instance and collaborating across teams to build a website that scales Pilot’s growth to $100M ARR and beyond
- Develop and execute a comprehensive web strategy that supports Pilot’s growth and brand goals
- Own Pilot’s Webflow instance, ensuring its functionality, scalability, and alignment with business objectives
- Drive the vision for the evolution of pilot.com, incorporating best practices in UX/UI, SEO, CRO, and analytics
- Use data and insights to optimize the website for key metrics, including traffic, engagement, and conversions
- Continuously improve conversion rate optimization (CRO) through A/B testing, personalization, and iterative enhancements
- Monitor and report on website performance, identifying areas for improvement and delivering measurable results
- Optimize the use of machine learning tools, AI and AI agents / automation to enhance team efficiency across all parts of the website optimization workflow
- Partner with content and SEO agencies to implement strategies that drive sustainable growth in organic search traffic
- Stay up-to-date with industry trends, algorithm updates, and emerging tools to maintain Pilot’s competitive edge in search rankings
- Work closely with marketing, product, and sales teams to align website strategies with broader company goals
- Partner with content and design agencies and internal teams to ensure the website reflects Pilot’s brand and resonates with target audiences
- Implement tracking, reporting, and technical improvements
- Join us at Pilot and help transform our website into a growth engine that scales with our ambitious goals
- Write up requirements and work with web agency and/or Growth Engineer on scope necessary to develop website features (MVP, trade-offs, balance short- and long-term)
- Your expertise and creativity will play a critical role in shaping the future of pilot.com and accelerating our path to success
- Manage the end-to-end development of new website features, page designs, and updates, ensuring timely and high-quality delivery
- Oversee web agency, freelance resources, and tools to maximize impact on Pilot’s goals
- Assist with QA and UAT, ensuring consistency of customer experience
Our take
Back office operations such as bookkeeping are an unwelcome distraction and expense for businesses, but they don't have to be. Pilot is the largest provider of back office services for startups and small businesses in the US, aiming to take care of a company's back office so they can focus on their core activities.
Founded in 2016. Pilot has attracted an impressive range of customers including Bolt, r2c and Pathrise. The company's proposition is more than just bookkeeping software, providing services that would ordinarily be provided by a fractional chief financial officer. This empowers small businesses and startups to make better budgeting and spending decisions without the need of an expensive finance department hire.
The company's commitment to providing the best customer experience is a particular strength. Over 80% of the company’s business is driven by customer referrals and organic interest. It has also established a number of strategic partnerships with companies such as American Express, bill.com, Stripe and SVB, allowing it to offer a great deal of flexibility in supporting its customers whatever payment methods they use.
Going forward Pilot aims to be to startups and medium-sized firms what AWS is to cloud computing - a comprehensive, easily scalable solution that prevents the need to reinvent a necessary but non-core function from scratch. With rapid revenue growth and significant financial backing from investors, it is well poised to achieve this.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2021
$40m
SERIES C
Jan 2021
$60m
SERIES C
Total funding: $158.3m
Company benefits
- We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers
- The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox)
- Flexible vacation/time-off policy
- All federal holidays are observed
- Competitive benefits package including wellness benefits such as Modern Health, Headscape, One Medical, Aaptiv and Rightway
- Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
- 401(k) plan
Company HQ
Financial District, San Francisco, CA
Leadership
Waseem Daher
(Co-Founder)They studied at MIT before founding Ksplice, where they spent 3 years as COO, and working at Oracle and Dropbox. Having founded Zulip in August 2012, they co-founded Pilot in January 2017.
Jessica McKellar
(CTO & Co-Founder)Previously, they were the founder and the VP of Engineering for a real-time collaboration startup acquired by Dropbox, where they then served as a Director of Engineering.
Jeff Arnold
(COO & Co-Founder)Formerly the Senior Director of Software Development at Oracle and Head of Product at Dropbox.
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