Senior Engagement Marketing Manager, Pathstream
$105-160k
Salary dependent on location
Web-based platform for teaching tech skills
Be an early applicant
Web-based platform for teaching tech skills
21-100 employees
Be an early applicant
$105-160k
Salary dependent on location
21-100 employees
Company mission
To change the future of careers.
Role
Who you are
- Ability to deeply understand both audience needs, segmentation, and business objectives, creating campaigns that align with user motivations and drive desired business outcomes
- Highly proficient in independently analyzing performance metrics (e.g., Amplitude) to uncover actionable insights, and using them to identify opportunities for segmentation, campaign optimization, and content personalization
- A thoughtful approach to diagnosing funnel challenges, prioritizing impactful opportunities, and implementing an effective testing strategy to drive measurable improvements
- Strong track record of growing retention, engagement, and lifetime value through targeted marketing strategies and initiatives
- Exceptional organizational skills to manage multiple campaigns and cross-functional collaboration, ensuring timely execution and continuous iteration, while quickly adjusting priorities
- Proficiency with a marketing automation platform such as Customer.io, Braze, Iterable, or Hubspot (Customer.io a plus!) and expertise writing Liquid code to apply attribute- and event-based data into automated communications
- 5+ years of experience in lifecycle, growth, or engagement marketing, ideally within a fast-paced or startup environment
- Passionate about empowering people to maximize their potential and realize their career goals and aspirations
What the job involves
- This is a full-time, exempt position and reports to the Head of Product and Lifecycle Marketing
- As we continue to grow our portfolio of enterprise customers, it's critical that we nurture partner employees and effectively guide them through the Pathstream experience to drive customer activation, retention, growth, and happiness
- Lifecycle Marketing touches every aspect of our business — from enrolling learners in programs to launching new partners, activating partner employee accounts, and keeping them actively engaged with Pathstream over the long term
- Each of these initiatives ties directly to revenue opportunities and our ability to grow with our B2B partners
- Pathstream is seeking a Senior Engagement Marketing Manager to own learner engagement and retention strategy, quickly ramp up on our B2B2C audiences, and manage the communications our users receive to increase engagement and revenue opportunities through program enrollment and completion
- Working with the Lifecycle and Customer Success teams, you will own the strategy, design, implementation, and optimization of personalized campaigns across email, SMS, and similar channels, ensuring learners are supported and motivated to achieve their goals
- As a critical cross-functional leader, you'll work closely with Marketing peers and the Product and Engineering teams to ensure accurate data tracking, use data to build personalized segmentation and content, and incorporate product-led growth strategies into the learner journey
- You'll also collaborate with our Customer Success team and corporate clients to tailor campaigns that align with user needs and partner goals
- This role combines creative problem-solving, technical expertise, and analytical thinking to deliver measurable outcomes and meaningful engagement
- Drive Learner Activation and Engagement:
- Design and execute marketing strategies to introduce learners to Pathstream, enroll in programs, increase engagement, and drive program completion
- Develop behavioral campaigns using platform data to deliver personalized, data-driven messaging at scale
- Tailor Campaigns for Corporate Clients:
- Align lifecycle strategies with client business objectives and employee needs
- Collaborate with Customer Success to identify and execute awareness campaigns across internal partner channels
- Drive results that align with the desired business impact for Pathstream partners and inspire program growth
- Collaborate on Product-Led Growth:
- Partner with Product and Engineering teams to ensure proper data tracking, integrate lifecycle campaigns with existing and new product features, and identify opportunities to improve the customer journey
- Build growth opportunities that seamlessly enhance engagement and retention across individualized user journeys
- Optimize Campaigns:
- Analyze performance metrics with tools such as Hex, Amplitude, and FullStory to uncover insights, refine lifecycle strategies, and help employees make the most of their Pathstream experience
- Run tests and experiments to establish performance baselines and improve timing, messaging, and channel optimization to maximize engagement
- Refine Messaging:
- Work closely with our Content and Design team to create compelling, purposeful content that speaks to learners' motivations and challenges
- Collaborate cross-functionally to ensure messaging consistency and alignment with Pathstream's mission and goals across your client portfolio
- Scale Engagement Efforts:
- Develop scalable systems and processes to support learner engagement while maintaining personalization and quality
- Contribute to product experiments and bring actionable insights to broader marketing strategies
- We're a tight-knit, hardworking, mission-driven team of ~60 employees eager to scale our solution and transform careers across the United States
Our take
Applicant Tracking Systems are frequently used by companies to filter out resumes that do not include essential skills. However, University degrees often focus on generalized skill sets as opposed to career-critical skills, resulting in many strong candidates slipping through the cracks.
Pathstream builds optimized digital skill programs for job seekers by partnering with companies and educational institutions, with programs designed in collaboration with companies including Salesforce, Facebook and Tableau. The startup's aim is to deliver courses in career-critical skill sets to ensure applicants have all the necessary skills relevant to their career path.
Pathstream believes that degrees in the US still focus too much on qualifications in antiquated skill sets. It does not want to replace educational institutes, but partner with them to teach platform-centric and industry-critical skill sets. Strong funding and a good initial reach will support this aim moving forward.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2023
$38.8m
LATE VC
Aug 2019
$12m
SERIES A
Total funding: $51.8m
Company HQ
Union Square, San Francisco, CA
Leadership
Eleanor Cooper
(Co-Founder & CEO)Worked at Morgan Stanley as an Investment Banking Analyst. Was a Private Equity Investment Associate at Energy Capital Partner, and New Venture Lead at Entangled Ventures.
Lauren Pizer
(Co-Founder & SVP of Learning Experience)Was a Special Projects Associate at Explore Schools, Teaching Team Member at Hasso Plattner Institute of Design, and Director of Student Experience at MissionU. Was also Case Team Leader at Entangled Ventures.
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