Senior Product Marketing Manager, Henry Schein One

• Bachelor's degree
• 5-7 years of relevant experience
• Strong understanding of industry practices, tools, systems, and procedures
• Experience developing market requirements for hardware and software products/services
• Ability to build consensus among diverse stakeholders and lead/participate in cross-functional teams
• Demonstrated product management competencies, including VOC and customer focus, analytical and synthesizing ability, strategic thinking and judgement, perseverance and persuasion skills
• Strong verbal, written, presentation, and public speaking skills; ability to deliver difficult messages
• Strong interpersonal, conflict resolution, and partnership-building skills (internal and external)

Desirable

• The Sr Product Marketing Manager is responsible for defining and executing the go-to-market strategy and positioning of assigned products and integrations for DentalPlans.com, the leading e-commerce marketplace that helps consumers access affordable dental care through dental savings plans
• This role acts as a strategic business partner for the product portfolio, driving market adoption, performance insights, and go-to-market excellence
• Collaborating closely with Product Managers and cross-functional teams, the role helps define vision and roadmaps, gathers market requirements, and ensures successful product launches
• It bridges gaps between Development, Marketing, Sales, and Support, and leverages market and competitive analysis to craft differentiated product positioning that delivers unique value
• The position spans both strategic and tactical responsibilities and serves as the go-to subject matter expert for assigned products and markets
• Contribute to product strategy and vision by leveraging customer research, VOC analysis, and market insights
• Partner with Product Management on roadmap alignment to ensure strong product-market fit
• Analyze market trends, competitive offerings to inform positioning, packaging, and differentiation
• Continuously monitor, measure, and report on key business and customer metrics
• Identify areas for optimization through testing, messaging refinement, and GTM improvements
• Establish baseline performance metrics and post-launch reporting frameworks
• Lead end-to-end go-to-market strategy for new products, integrations, enhancements, and feature releases
• Develop launch plans, messaging frameworks, competitive positioning, pricing support materials, and enablement strategies
• Ensure cross-functional launch readiness across Sales, Marketing, Support, and Customer Success
• Partner with demand generation teams to align campaigns with persona insights and buyer journeys
• Develop training, pitch decks, product briefs, FAQs, case studies, and enablement materials
• Understand how current customers and providers are benefiting from the product and integration, and leverage this information to support sales training, referrals, case studies, and collateral development
• Present internally and externally at customer meetings, webinars, and industry events
• Collaborate with Product Management to translate market and customer insights into feature recommendations and market requirements
• Provide market input into prioritization decisions to ensure alignment between roadmap and customer needs
• Partner with UX and Product teams to ensure solution design reflects customer expectations and positioning strategy
• Lead structured VOC initiatives including surveys, interviews, win/loss analysis, and feedback loops
• Translate customer insights into actionable positioning and market requirements
• Serve as the customer advocate in messaging and launch planning and incorporate feedback into launch strategy
• Lead messaging strategy for tradeshows and industry events, ensuring alignment with positioning and target personas
• Visit customers and attend industry events