Social Media Manager, Overtime
$65-75k
+ Equity
Youth-focused digital media brand
Be an early applicant
Youth-focused digital media brand
501-1000 employees
Be an early applicant
$65-75k
+ Equity
501-1000 employees
Company mission
Overtime's mission is to be the leading brand for the next generation of sports fans.
Role
Who you are
- 3+ years of professionally managing and publishing on multiple social media accounts
- You understand and can communicate in Overtime’s voice and have a strong interest in sports content
- Digitally native: constantly on Twitter, Instagram, TikTok, YouTube, Facebook, and on the lookout for new, exciting platforms
- Detail-oriented. Amazing proofreader who always checks their work
- Down to hustle - this role requires regular nights and weekends
- Problem-solver and self-starter
- Flexible in adapting to changing timelines and deliverables
- Proactive, positive team player, able to help guide projects from ingest to delivery
- Bonus for experience with Photoshop and video editing software like Premiere and After Effects
What the job involves
- Establish and maintain the Overtime's voice and tone across all social media platforms, running our programming across Twitter, Instagram, TikTok, and more
- Create and publish engaging UGC as well as organic content (posts, videos, graphics, stories, etc.) across various social media platforms (e.g., Facebook, Instagram, Twitter, TikTok, YouTube)
- Collaborate with cross-functional teams to develop and implement a content strategy that aligns with Overtime’s voice, values, and marketing objectives
- Foster and grow an engaged online community of sports fans, athletes, and influencers, collaborating with key partners to leverage their social following and amplify Overtime’s reach
- Strategize with Chief Growth Officer and other senior leaders on the social team
- Sweat the nitty, gritty details of everything we put out on social
Our take
Gen Z prefers short-form highlights content to full sports league matches, and tight NBA licensing restrictions mean that independent content platforms can’t trim matches to cater to this younger audience. Overtime saw this problem and turned it into a market opportunity.
It has built a short-form content empire around unlicensed amateur sports leagues, with a focus on basketball. It has a substantial multi-platform presence across social media, featuring reality-TV style dispatches and shows focused on up-and-coming players with strong viral potential.
The brand now has over 55 million followers, most of them Gen Z or younger Millennials, and its videos rack up well over 1 billion views each month. This brings in substantial ad revenue for Overtime, supplemented with merchandise sales. It has also recently ventured into the NFT space with its partnership with Magic Eden.
The company has also launched its own youth basketball league and pulled in high-profile backers including Jeff Bezos, Drake, and Kevin Durant, which is remarkable progress for the still relatively young company. With a comfortable and unchallenged position in this niche, Overtime looks set to continue building out a leading platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2022
$100m
SERIES D
Apr 2021
$80m
SERIES C
Total funding: $241.2m
Company benefits
- Work from home opportunities
Company HQ
Dumbo, NY
Articles
Leadership
Dan Porter
(CEO)Worked in music business development at BMG and Virgin USA, and served as CEO at social game company omgpop. Also worked in senior roles at Zyngaand worked at William Morris Endeavor as Head of Digital. Current Adjunct Professor at NYU.
Zack Weiner
(President)Worked in investment research at ITG, before founding sports analytics company The Sports Quotient. Then moved into a role on the digital team at William Morris Endeavor. Currently a Techstars mentor.
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