Head of Events & Field Marketing, Cognite
+ Bonus + Employee Stock Purchase Program
AI-powered industrial DataOps platform
Open for applications
AI-powered industrial DataOps platform
501-1000 employees
Open for applications
+ Bonus + Employee Stock Purchase Program
501-1000 employees
Company mission
To power high-tech, sustainable, and profitable industrial future.
Role
Who you are
- The ideal candidate is a strategic thinker with a proven track record in B2B SaaS events and field marketing, who can inspire a team and isn't afraid to roll up their sleeves
- You'll be instrumental in translating business objectives into measurable marketing outcomes, fostering strong collaboration between marketing and sales globally
What the job involves
- We're seeking a dynamic and results-oriented Head of Events & Field Marketing to lead our global event and field marketing strategy and execution
- This is a pivotal role that blends strategic leadership with hands-on execution. You'll be responsible for developing and driving our worldwide event and field marketing initiatives, directly contributing to pipeline generation, revenue growth, and brand recognition across new and existing accounts
- You'll build and lead a high-performing team while remaining deeply involved in the planning, coordination, and execution of high-impact programs
- Global Strategy & Leadership: Develop and own the global event and field marketing strategy, aligning it with overall company growth objectives and regional sales targets
- Team Leadership & Development: Recruit, mentor, and lead a high-performing global team of event and field marketing professionals, fostering a culture of collaboration, innovation, and continuous improvement
- Program Ownership & Execution: Oversee the end-to-end planning, coordination, and hands-on execution of a diverse portfolio of global and regional in-person and virtual events, including:
- Tier 1 trade shows and industry conferences
- Executive roundtables and dinners
- Customer roadshows and user conferences
- Proprietary webinars and virtual summits
- Account-Based Marketing (ABM) driven field programs
- Pipeline Generation & Revenue Impact: Design and implement integrated field marketing plans that leverage events and field activities to drive demand generation, MQLs, product demos, pipeline growth, and upsell opportunities within existing accounts
- Cross-Functional Collaboration: Partner closely with global and regional sales, demand generation, product marketing, and partner marketing teams to ensure seamless campaign orchestration, consistent messaging, and effective lead follow-up strategies
- Digital Amplification: Collaborate with demand generation and digital marketing teams to amplify event and field programs through digital channels, including email marketing, paid media, and social campaigns
- Performance Measurement & Optimization: Establish clear goals, define key metrics, and relentlessly measure and report on the performance of all event and field marketing initiatives using key marketing KPIs (e.g., MQLs, CPL, opportunity sourcing and influence, conversion rates, ROI). Conduct post-event and campaign evaluations, analyze results, and make data-driven recommendations for continuous optimization. Reporting on monthly, quarterly, and annual cadences is required
- Budget Management: Effectively manage the global event and field marketing budget, ensuring optimal allocation of resources to achieve maximum ROI
- Vendor & Partner Management: Evaluate and grow partner demand generation opportunities. Build and nurture relationships with new and existing vendors, agencies, contractors and associations to enhance market penetration and program effectiveness
- Market Insights: Stay abreast of the latest trends, technologies, and best practices in event marketing, field marketing, and the broader B2B SaaS landscape
- Serving as a role model within Cognite: championing our values and principles and fostering a culture of psychological safety, openness, and trust within the team and broader organization
Our take
Cognite is a leading global SaaS company that specialises in developing industrial software solutions, enabling asset-intensive industries to enhance their sustainability, security, and operational efficiency.
At the heart of its offerings is Cognite Data Fusion (CDF), a Generative AI Accelerator. CDF facilitates collaboration between industrial data and domain experts, enabling them to rapidly and securely develop, optimise, and scale industrial AI solutions and applications. By harnessing the power of CDF, companies can achieve both profitability and sustainability, leveraging the potential of AI to drive their operations forward.
Cognite caters to a diverse range of industries, including oil and gas, power and utilities, renewable energy, manufacturing, and other heavy-asset sectors. By maximising the potential of data, Cognite is playing a pivotal role in driving a digital transformation of heavy-asset industries.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2021
$150m
SERIES B
Nov 2020
$75m
SERIES A
Total funding: $225.3m
Company benefits
- Pension plan, insurance, parental benefits, and much more
- A highly modern and fun working environment with sublime culture across the organization
- Gain perks like a paid mobile telephone subscription and broadband connection
- Get access to extended private health services with Aker Care
- A subsidized lunch at the canteen is delivered by our chefs who specialize in options for both vegetarians and non-vegetarian, salads and hot soups every day
- Stay fueled between meals with snacks and drinks on the house
- We take your mental- and physical health seriously by having a broad health offering and a free membership to our fully-staffed gym on-site
Company HQ
Fornebu, Viken
Leadership
Geir K. Engdahl
(CPO)Graduated from the University of Oslo with a Masters in Applied Mathematics. Previously founded Snapsale, where they served as the CEO and CTO. Also worked at Google as a Senior Software Engineer.
Stein H. Danielsen
(Chief Solutions Officer)Previously co-founded Cxense where they worked as the Chief Architect and KOPEK where they served as the CEO. Also worked at FAST as a Systems Engineer then the Principal of Product Development.
John M. Lervik
(Chief Strategy & Development Officer)Previously served as the CTO and CEO at FAST and founded Cxense. Also worked as the Corporate Vice President of Microsoft.
Fredrik Anfinsen
(Principal Architect)Previously founded the B2B software company, ShareMy3D where they served as the CEO.
Share this job
View 4 more jobs at Cognite