Web Experimentation Strategist, Hootsuite
12 Month Contract
$102.3-143.3k
Salary applicable to US applicants only. Canada applicants: $96,100—$134,700 CAD
Social media management tool
Be an early applicant
Social media management tool
1001+ employees
Be an early applicant
$102.3-143.3k
Salary applicable to US applicants only. Canada applicants: $96,100—$134,700 CAD
1001+ employees
Company mission
To empower organizations to build trust and deepen relationships through the power of social.
Role
Who you are
- Strong experience in digital marketing / web strategy in fast-paced digital environments, preferably B2B SaaS
- Strong experience running experiments (A/B tests, conversion rate optimization)
- Managing and owning A/B tests through all stages (ideation, prioritization, design, prototyping, building, QA, running, and analyzing results)
- Understanding of different digital channels (eg. email, paid media, website, social, etc.) that play a role in driving acquisition, engagement and retention
- Passion for challenging the status quo and getting buy-in from stakeholders
- Understanding of how to develop testing strategies out of ideas
- Experience in executing experiments with multiple stakeholders and of various scope
- Experience building test variations using JavaScript, HTML, and CSS to build MVP test variations without requiring developer support on every idea
- Deep working knowledge of these or similar tools: GA4, Optimizely, Mutiny, Jira, Excel, Tableau, Contentful, FullStory
- Understanding of how to analyze an experiment and how to action based on performance
- An eye for details to document and catalogue strategies, results and insights
- Ability to present and articulate strategies, results and insights to the team, the wider org and senior management
- Priority Setting: focuses time/energy on the most important issues/opportunities
- Clearly understand how to assess the importance of tasks and decisions
- Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
- Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
- Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects
- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community
- Curious. You are always learning and seeking ways to make things better
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others
What the job involves
- We’re looking for a Web Experimentation Strategist to help our marketing and product teams drive improvements in acquisition, engagement, and retention through iterative experimentation
- You’ll identify and prioritize growth opportunities, develop bold and exciting hypotheses, run rigorous tests, analyze the results, share the insights across teams, and Iterate
- In this role, you will report to the Manager, Web Experimentation
- Prioritize and execute the experimentation roadmap
- Responsible for end-to-end experimentation process including:
- Facilitating ideation and hypothesis development sessions with stakeholders helping teams prioritize based on effort and expected impact (likelihood of success and magnitude of impact)
- Coordinating efficient experiment execution, experiment analysis, and iteration on results
- Drawing on stakeholder expertise, lead cross-functional teams in critical thinking and logic discussions in order to embrace and implement experimentation, assess risk/impact, and consider full experiment lifecycle
- Educate stakeholders inside and outside the Marketing Growth team on the nuances and strategy of testing in a clear, digestible way, including: statistical significance, risk mitigation, time to test against opportunity cost of speed, and confidence/impact relation. This can be through presentations, 1:1 and group discussions, and as opportunities arise while working on experiments with teams
- Facilitate the identification and occasionally proactively propose creative solutions for ‘difficult to test’ and ‘difficult to measure’ problems
- Partner closely with copywriters, UX and UI designers, developers, and project managers to ensure rigorously executed experiments
- Document experiments and actively share insights with cross-functional departments and senior stakeholders to ensure that the organization is educated in new learnings
- Other related duties as assigned
Our take
Hootsuite is a leading social media management platform that’s been around since the early days of this now-ballooning online sector. With over 18 million customers, and used by over four fifths of the Fortune 1000, this giant is hugely competitive in the space.
Thought Hootsuite's plans for an IPO didn't survive the tough economic conditions of 2022 (like many of its peers, the company engaged in several rounds of layoffs), it has since reworked its leadership team to get back on course as the economy recovers.
Just like its acquisition of Sparkcentral saw the company expand into customer service, its more recent purchase of Talkwalker sees it integrate AI into its platform. The combined offering will supply businesses with a social media performance engine to turn insights into action, all fuelled by artificial intelligence.
Steph
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2014
$60m
SERIES D
Aug 2013
$165m
SERIES B
Total funding: $246.9m
Company benefits
- 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
- A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
- Accidental death and dismemberment (AD&D) Insurance
- Dental Insurance
- Disability Insurance
- Employee Assistance Program
- Gym / Wellness Reimbursement ($55 per month)
- Gym Discount
- Health Insurance
- Life Insurance
- Maternity Leave
- PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
- Paternity Leave
- Sick Time (for individual employee and family members)
- Bereavement Leave
- Business Travel Insurance
- Company Phones
- Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
- Immigration Assistance
- Phone Bill Reimbursement ($50 per month)
- Remote Work
- 401k
- Employee Discount
- Pet Friendly Workplace
- RRSP Matching
- Volunteer Time Off
Company HQ
South Main, Vancouver, BC
Leadership
Ryan Holmes
(Founder & Board Member)Previously founded interactive agency Invoke Media, served on the Board of Directors for Ariztia, and founded pre-seed fund LOI Venture.
Irina Novoselsky
(CEO)Previously Board Member at Lemonade and World Business Chicago, CEO at CareerBuilder and President at Novitex Enterprise Solutions.
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