Marketing Team Lead, Docplanner
+ ESOP
Booking platform and management software provider for doctors
Job no longer available
Booking platform and management software provider for doctors
1001+ employees
Job no longer available
+ ESOP
1001+ employees
Company mission
To help people live longer, healthier lives.
Role
Who you are
- Bachelor’s or Master’s degree in Marketing, Business, or a related field; Master’s degree is a plus
- 5+ years of experience in performance/digital marketing, preferably in a B2B environment
- Proven track record of managing high-performing teams and successful marketing campaigns
- Strong analytical skills and expertise in marketing tools such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and marketing automation platforms
- Deep understanding of SEO, SEM, PPC, and data analytics
- Experience with Hubspot, Salesforce, or similar CRMs
- Excellent communication and leadership skills
- Experience in the healthcare or SaaS industry is highly desirable
- Advanced German and English
What the job involves
- As jameda’s Marketing Team Lead, you will spearhead our efforts to generate high-quality doctor and clinic leads, and convert them into paying customers
- Your portfolio includes call center, paid, and email marketing
- You will be in charge of optimizing budget allocation, and increase campaign performance across the customer funnel
- You will utilize data-driven strategies to achieve objectives
- You will manage a team of 3 marketing specialists, report to the CEO, and be part of jameda’s Management team
- You will work closely with the global Marketing team
- Your role will be instrumental in shaping our growth in the highly competitive e-health space
- Design and implement comprehensive inbound marketing strategies across digital channels, including content marketing, SEO, social media, email, and lead nurturing campaigns
- Collaborate with leadership and analytics teams to forecast goals and measure ROI. Develop and manage inbound marketing budgets, ensuring efficient resource allocation to maximize engagement and lead generation
- Stay informed about emerging inbound marketing trends, tools, and technologies to keep strategies innovative and competitive
- Experiment with new content formats, channels, and approaches to expand reach, enhance engagement, and drive organic growth
- Oversee the creation, execution, and optimization of campaigns to drive customer acquisition and retention
- Leverage A/B testing, audience segmentation, and creative analysis to maximize campaign effectiveness
- Monitor and analyze campaign performance metrics, delivering actionable insights to improve outcomes
- Prepare regular reports for leadership, showcasing progress toward KPIs and recommendations for future strategies
- Manage, mentor, and develop a team of three performance marketers, fostering a culture of collaboration and continuous learning. Set clear goals, provide regular feedback, and conduct performance reviews
- Work closely with the global content, design, and product teams to ensure consistency in messaging and branding
- Partner with the Inbound Sales team to align marketing efforts with pipeline goals and support revenue generation
Our take
Healthcare platform Docplanner has become a major player in the European healthtech market in the decade since it was founded. The company offers a suite of administrative tools for over 22M patients and around 2M doctors worldwide, including workflow digitisation and appointment booking services. The company currently operate in 13 countries, hit Unicorn status in 2021, and has been riding a recent wave of digital transformation and workforce overburdening in the healthcare sector which has spurred on demand for precisely the kind of services they provide. So it’s safe to say business is going well.
What is most compelling about Docplanner’s business journey has been its long-brewing competition with their direct competitor, the fellow Unicorn and better-funded Doctolib. The tête-à-tête with this French/German rival has seen both parties making aggressive European expansion with national acquisitions - Doctolib in Italy, France, and Germany; Docplanner in Turkey, Poland, Spain, and Latin America. With Docplanner’s 2021 acquisition of German parallel platform Jameda, however, they are making moves on Doctolib’s home turf. The company has also acquired MyDr, a leading Polish tech solutions provider.
These broad consolidation moves represent a maturation of the healthtech market which will serve both competitors well. Docplanner is certainly a key and aggressive contender in this race - and this company isn't going anywhere any time soon.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2019
$93.4m
SERIES E
May 2017
$17.6m
SERIES D
Total funding: $146.2m
Company benefits
- English classes
- Stock Option plan
Company HQ
De Weteringschans, Amsterdam, Netherlands
Salary benchmarks
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