Marketing Team Lead, Docplanner
+ ESOP
Operating system for healthcare
Job no longer available
Operating system for healthcare
1001+ employees
Job no longer available
+ ESOP
1001+ employees
Company mission
To help people live longer, healthier lives.
Role
Who you are
- Bachelor’s or Master’s degree in Marketing, Business, or a related field; Master’s degree is a plus
- 5+ years of experience in performance/digital marketing, preferably in a B2B environment
- Proven track record of managing high-performing teams and successful marketing campaigns
- Strong analytical skills and expertise in marketing tools such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and marketing automation platforms
- Deep understanding of SEO, SEM, PPC, and data analytics
- Experience with Hubspot, Salesforce, or similar CRMs
- Excellent communication and leadership skills
- Experience in the healthcare or SaaS industry is highly desirable
- Advanced German and English
What the job involves
- As jameda’s Marketing Team Lead, you will spearhead our efforts to generate high-quality doctor and clinic leads, and convert them into paying customers
- Your portfolio includes call center, paid, and email marketing
- You will be in charge of optimizing budget allocation, and increase campaign performance across the customer funnel
- You will utilize data-driven strategies to achieve objectives
- You will manage a team of 3 marketing specialists, report to the CEO, and be part of jameda’s Management team
- You will work closely with the global Marketing team
- Your role will be instrumental in shaping our growth in the highly competitive e-health space
- Design and implement comprehensive inbound marketing strategies across digital channels, including content marketing, SEO, social media, email, and lead nurturing campaigns
- Collaborate with leadership and analytics teams to forecast goals and measure ROI. Develop and manage inbound marketing budgets, ensuring efficient resource allocation to maximize engagement and lead generation
- Stay informed about emerging inbound marketing trends, tools, and technologies to keep strategies innovative and competitive
- Experiment with new content formats, channels, and approaches to expand reach, enhance engagement, and drive organic growth
- Oversee the creation, execution, and optimization of campaigns to drive customer acquisition and retention
- Leverage A/B testing, audience segmentation, and creative analysis to maximize campaign effectiveness
- Monitor and analyze campaign performance metrics, delivering actionable insights to improve outcomes
- Prepare regular reports for leadership, showcasing progress toward KPIs and recommendations for future strategies
- Manage, mentor, and develop a team of three performance marketers, fostering a culture of collaboration and continuous learning. Set clear goals, provide regular feedback, and conduct performance reviews
- Work closely with the global content, design, and product teams to ensure consistency in messaging and branding
- Partner with the Inbound Sales team to align marketing efforts with pipeline goals and support revenue generation
Our take
Healthcare platform Docplanner has become a major player in the European healthtech market. The company offers a suite of administrative tools for over 22M patients and more than 2.8M doctors worldwide, including workflow digitisation and appointment booking services. The company currently operate in 13 countries, hit Unicorn status in 2021, and has been riding a wave of digital transformation and workforce overburdening in the healthcare sector which has spurred on demand for precisely the kind of services they provide. So it’s safe to say business is going well.
What makes Docplanner particularly compelling is its consistent expansion strategy and focus on building an integrated healthcare ecosystem. Through acquisitions such as Germany's Jameda and Polish tech solutions provider MyDr, the company has strengthened both its geographical reach and technological capabilities. These moves reflect the wider maturation of the healthtech sector, with Docplanner positioning itself as one of the leading platforms shaping the future of digital healthcare in Europe and beyond.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2019
$89.6m
SERIES E
May 2017
$16.6m
SERIES D
Total funding: $140.6m
Company HQ
De Weteringschans, Amsterdam, Netherlands
Leadership
Mariusz Gralewski
(CEO)Has been with the company for over a decade. Studied Computer Science at the Warsaw University of Technology.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job