Director of Public Relations, ServiceNow
Customer, Partner, & Public Sector
$170.2-297.9k
+ Variable/incentive compensation + Employee Stock Purchase Plan
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$170.2-297.9k
+ Variable/incentive compensation + Employee Stock Purchase Plan
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI driven insights, or exploring AI's potential impact on the function or industry
- Experience: 12+ years in communications, PR, or media relations, with a focus on technology products, platforms, or AI. Previous experience in enterprise technology preferred; experience in a fast-paced environment at a high-growth tech company required
- Leadership: Proven experience leading and growing high-performing PR teams, with a collaborative approach and a focus on coaching and development
- Integrated Communications Familiarity: Knowledge and experience in multiple communications disciplines, with an ability to synthesize messaging and collaborate closely to drive execution across corporate, internal, thought leadership, and social channels
- Media Savvy: Extensive network of relationships with top-tier media outlets and journalists in the tech and business sectors. Skilled at pitching stories and securing coverage in a competitive landscape
- Strategic Storytelling: Exceptional ability to craft and tell stories that communicate product innovation, customer impact, and business value. Strong writing and editing skills
- Collaboration and Influence: Comfortable working with senior executives and cross-functional teams, able to influence without direct authority
- Tech Fluency: Deep understanding of current tech trends, particularly in AI, cloud computing, and platform technologies, with the ability to translate complex topics into accessible narratives
- Self-Starter: Highly motivated and able to thrive in a fast-paced environment, balancing strategic thinking with hands-on execution
What the job involves
- As a member of the Public Relations team, you will shape and amplify ServiceNow’s voice through the lens of our customers and partners, as well as our mission-critical work in the public sector
- You’ll build narratives that illustrate real-world examples of joint innovations and trends – identifying the stories that matter, shaping them creatively, and ensuring they land with impact across top-tier business, tech, and industry outlets
- As a trusted counselor to senior executives and a connector across the business, you’ll bring together insights, media instincts, and bold storytelling to elevate ServiceNow’s reputation and that of our customers and partners
- With deep media relationships, you’ll drive earned coverage that positions ServiceNow at the center of conversations about AI-driven enterprise and public sector transformation
- Using partner and customer examples as proof points, you’ll craft stories that show how real AI is moving the needle for real organizations with real results
- The successful candidate will be a key player on the communications team, managing a team of PR professionals and collaborating with internal and external stakeholders across all levels to drive comprehensive, integrated campaigns that enhance our brand reputation and drive awareness
- Lead PR Strategy and Execution for Customers, Partners, and Public Sector: Develop and execute a comprehensive PR strategy focused on key news moments, announcements, and an always-on storytelling engine
- Integrated Communications: Collaborate across communications functions—such as corporate, internal, and social media—to design and implement cohesive announcement and launch plans that maximize visibility and engagement
- Team Management: Manage, inspire, and grow a team of talented PR professionals, fostering an environment that promotes collaboration, creativity, and high performance
- Media Relations: Build and maintain strong media relationships across tech, business, and vertical press, consistently securing impactful media coverage. Serve as a spokesperson for the company when needed
- Storytelling and Content Creation: Craft and drive compelling narratives around product innovation, customer success, and ROI. Develop messaging, press materials, and content that clearly articulate the value of ServiceNow
- Cross-functional Collaboration: Partner closely with Product, Marketing, and Sales teams to align on go-to-market initiatives and maximize the impact of product launches, customer stories, and industry events
- Executive Counsel: Provide strategic PR guidance to senior executives on product-related communications, acting as a trusted advisor and offering insights on market positioning and media engagement
- Metrics and Reporting: Track and analyze PR campaign performance and media coverage. Use data-driven insights to refine strategies and demonstrate the impact of PR on business goals
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company HQ
Santa Clara, CA
Leadership
Fred Luddy
(Founder & Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Share this job
View 139 more jobs at ServiceNow