Social Media Director, Highsnobiety
$90-95k
+ Successful candidates will be eligible for variable pay
More information about location
3 days a week in office (Financial District, NY)
Fashion & media brand
Be an early applicant
Fashion & media brand
201-500 employees
Be an early applicant
$90-95k
+ Successful candidates will be eligible for variable pay
More information about location
3 days a week in office (Financial District, NY)
201-500 employees
Company mission
To discover and champion the best of what culture has to offer and connect a community through a shared appreciation for these stories, and provide a platform to a community of emerging creators.
Role
Who you are
- 7–10 years of experience in digital content, publishing, or media and at least 3 years in a leadership role managing teams
- Deep fluency in internet culture, fashion, design, music, and the social-first consumer mindset
- Strong understanding of data analytics, paid/organic strategy, and platform algorithms
- Excellent eye for aesthetics and tone, with experience overseeing high-quality photo/video content
- Natural collaborator and strong communicator, comfortable leading projects across time zones and departments
- A sharp thinker with bold opinions who knows how to be both brand-led and audience-first
What the job involves
- As the Social Media Director at Highsnobiety, you will lead the strategy, execution, and innovation of our social media presence
- Your primary mandate is to elevate our social channels into premium cultural destinations that reflect our brand’s editorial authority, brand activations, and creative edge
- You will oversee a team of channel managers and collaborate with editorial team members, aligning their work with brand objectives, platform growth, and community engagement
- This is a strategic and hands-on leadership role, responsible for defining KPIs, driving audience growth, mentoring talent, and shaping our visual and editorial presence across platforms
- You’ll collaborate cross-functionally with editorial, brand, and creative teams to ensure social storytelling is consistent, timely, and culturally influential
- Platform Leadership & Content Strategy
- Own and evolve the content strategy across all Highsnobiety social platforms
- Establish the vision and tone of our social channels, ensuring they reflect Highsnobiety’s positioning as the destination for new luxury, streetwear, and culture
- Lead the development of platform-specific strategies to reflect emerging behaviors, formats, and audience expectations
- Define platform KPIs and lead quarterly goal-setting for the department and individual contributors
- Team Leadership & Development
- Manage and mentor a growing team of channel managers and social editors overseeing Instagram, TikTok, Twitter/Threads, and emerging platforms
- Foster a collaborative and experimental team culture rooted in curiosity, speed, and cultural fluency
- Oversee onboarding, training, and professional development to ensure team members are empowered and high-performing
- Build and maintain a diverse network of freelance and in-house content contributors for original asset creation
- Execution & Oversight
- Approve and review all outgoing content, ensuring brand tone, aesthetic quality, and platform relevance
- Guide real-time coverage and evergreen storytelling around product drops, cultural events, and editorial moments
- Establish and leverage a master content calendar, ensuring coverage of key tentpole events (fashion weeks and cultural moments)
- Identify content series, franchises, and IP that can build brand affinity and audience retention
- Data & Performance
- Monitor and report on audience growth, engagement, content performance, and trend insights through monthly reports
- Translate analytics into actionable strategies, optimizing for content mix, post timing, and visual formats
- Run monthly performance reviews with team leads and key stakeholders to track KPIs against growth and retention goals
- Cross-Functional Collaboration
- Serve as the connective tissue between Editorial, Brand Partnerships, and Creative teams to amplify storytelling across social
- Align with Editorial leadership to translate longform stories and franchises into compelling social-native content
- Partner with Brand and Agency teams on integrated campaigns, ensuring social is baked into the creative process
Our take
Starting out as a fashion blog, Highsnobiety has grown into a major global media company and online retailer operating at the forefront of street fashion and culture. It is an authoritative source to discover upcoming trends in music, fashion and culture, as well as an online outlet to shop brands such as Adidas and Prada, plus its own collections.
This move into eCommerce has proved to be a smart one, as Highsnobiety has successfully ridden the wave of global online sales growth, and makes a large proportion of its revenue from its online store. This in turn fuels its fashion reporting and research into the luxury industry, allowing the company to stay ahead of cultural and fashion trends through regular studies and white papers.
After being acquired by Zalando in 2022, Highsnobiety has maintained its independence while benefiting from the extra reach and resources of its parent company. In return, it supports Zalando in reaching younger and more fashion-first audiences, as it continues to launch new collaborations and remain a powerful voice in the street fashion world.
Freddie
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (1 round)
Jan 2018
$8.5m
EARLY VC
Total funding: $8.5m
Company benefits
- A comprehensive remote work plan and related sustainable business model
- Motivating, international and creative work atmosphere
- High degree of responsibility, creativity, originality, independence and creative leeway
- The opportunity to proactively shape a company and help build a global brand
- Visa/relocation support
- Attractive employee benefits (e.g. various discounts)
Company HQ
Tiergarten, Berlin, Germany
Leadership
David Fischer
(Founder)Founded Highsnobiety in 2005, after completing their studies at the University of Zurich.
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