Lifecycle Marketing Manager, Upside
$105-120k
+ Equity
More information about location
3+ days a week in office
Mobile reward application for retail spending
Be an early applicant
Mobile reward application for retail spending
201-500 employees
Be an early applicant
$105-120k
+ Equity
More information about location
3+ days a week in office
201-500 employees
Company mission
To advance the economic power of people living and working in the real world.
Role
Who you are
- 4+ years of experience in marketing operations, with a focus on technology, fintech or marketplace apps
- Experience building and implementing marketing and go-to-market strategies for B2B SaaS technology companies
- Knowledge of marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
- Proficiency in data analysis tools (e.g., Google Analytics, Google Search Console)
- Proficiency in web and A/B testing tools (e.g. A/B Tasty, VWO)
What the job involves
- Upside is looking for a Lifecycle Marketing Manager to oversee our email marketing campaigns and ensure they are designed and implemented to maximize engagement and conversion rates
- You will conduct A/B testing to improve our marketing strategies and analyze data to inform decision-making and enhance overall performance
- Additionally, you will manage and refine B2B marketing operations, coordinating efforts to support our growth and efficiency
- You will report to our Head of Demand Generation
- Work with the analytics team to manage the lead lifecycle, improve funnel tracking and multi-touch attribution, and understand risks and dependencies for large strategic changes
- Measure the success of campaigns in collaboration with the Analytics team
- Work with marketing partners on program conceptualization, program execution, and success measurement
- Uncover opportunities to increase conversion across the lead generation and sales funnel
- Using methods such as website A/B testing and optimizing lead routing
- Establish and improve scalable marketing processes for campaign and lead generation and management
- Contribute to the ongoing improvement of and enhancements to our processes and MarTech stack
- Own lifecycle marketing strategy and execution
- Own Hubspot and Salesforce campaign structure, creation, and management
- Own Hubspot landing page, workflow, and Q/A process
- Own and manage the inbound lead queue and work with sales to distribute leads in a timely manner
Our take
Loyalty systems, vouchers, and other special offers have a proven track record at winning over new customers for businesses. However customers can be reluctant to sign up due to the sheer number of these schemes. Upside exists to unify these loyalty schemes with a single flexible reward app.
While retail reward platforms are nothing new, Upside functions more like a marketplace, linking participating businesses to potential customers. It also rewards customers with cash back on eligible purchases, a more flexible reward than is traditional in loyalty schemes. With over 50,000 businesses enrolled and 30 million app users, Upside has grown into a major player in this sector.
Having secured investments in a 2022 round of equity funding, Upside expanded into mobile payments, growing its value to over $1.5 billion. Upside is moving to scale its operations by hiring additional talent and forming new partnerships with brands and businesses. As growing inflation impacts the cost of living, Upside's product will likely be increasingly appreciated by consumers and businesses who depend on their custom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (1 round)
Apr 2022
$65m
SERIES D
Total funding: $65m
Company benefits
- Health and Wellness - We’re happy to provide our team members with generous health, vision, and dental insurance options
- Lunch - We cover the cost of lunch everyday for team members onsite to enhance our team building and encourage collaboration. Plus local restaurants appreciate it!
- Stock Options - Our team’s success is our company’s success, and we should all have a stake in that. We’re glad to offer our team members valuable stock options
- Unlimited PTO - Yes, you read that right. When you need time off, we’ve got you covered
Company HQ
Dupont Circle, Washington, DC
Leadership
Alex Kinnier
(CEO & Co-Founder)Experience as Group Product Manager for Google from 2005 to 2008. Senior Vice President of Products and Engineering for Opower from 2012 to 2015.
Wayne Lin
(CPO & Co-Founder)Experience as Product Manager for Google from 2005 to 2010. Vice President of Product Management & Analytics for Opower from 2010 to 2015.
Rick McPhee
(Co-Founder)Experience as Vice President of Engineering for HP's Fortify Software from 2008 to 2012. Senior Vice President of Engineering for Opower from 2012 to 2015.
Joanna Kochaniak
(Co-Founder)Experience as Programmer Analyst for the Institute for Physical Sciences from 2007 to 2010. Lead Software Engineer for Opower from 2010 to 2015.
Jan Rubio
(Designer & Co-Founder)Experience as Research Assistant for George Washington University from 2009 to 2011. Senior Software Engineer for Opower from 2011 to 2016.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 5 more jobs at Upside