Senior Content Strategist, Smartsheet
$120-157.5k
This role will be eligible for a market competitive incentive opportunity
More information about location
Dynamic workspace platform for collaboration
Be an early applicant
Dynamic workspace platform for collaboration
1001+ employees
Be an early applicant
$120-157.5k
This role will be eligible for a market competitive incentive opportunity
More information about location
1001+ employees
Company mission
to empower anyone to drive meaningful change — for themselves, their businesses, and the world.
Role
Who you are
- You are familiar with the tech sector, and ideally also have experience with business-to-business (B2B) communications
- You’re strategic, empathetic, and know how to get things done
- You like problem-solving and are motivated to figure out new ways to help a rapidly-growing business achieve its objectives within an increasingly competitive landscape
- 7+ years of experience in writing, content creation, and content planning
- 2+ years of experience in content marketing for enterprise B2B SaaS companies
- Content strategy and project management experience
- Familiarity with SEO, digital customer experiences, and the buyer’s journey
- Knowledge of keyword research tools, social media platforms, search engine optimization and search engine marketing
- Strong communication and presentation skills
- Experience partnering cross-functionally with design, development, campaigns, product and product marketing, sales, and outside partners such as agencies
- Great planner, collaborator and strategic thinker
What the job involves
- The Smartsheet marketing team is seeking an experienced Senior Content Strategist to join our growing team
- This role will be focused on getting the right content to the right people, in the right place, at the right time
- You understand how content can help build a brand and impact consumer attention
- And, you know how to measure content performance in order to drive efforts that deliver repeated business results
- In this role, you will gain a deep understanding of our audiences and their decision-making journeys
- You will determine which content types best communicate specific information
- And will lead and contribute to the development and optimization of original content and content-centered programs
- You will report to the Senior Manager, Content Strategy and can be based in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer
- Lead content-centered programs with an eye toward audience, buyer journey, global reach, and optimal impact
- Analyze content performance to identify trends and make recommendations for optimizations and new content creation
- Partner with stakeholders and collaborate cross-functionally to build content that achieves measurable business objectives
- Track key market trends and competitive messages to create the necessary content to address key trends
- Develop clear and engaging content that builds the brand while addressing consumer and business needs
- Perform content gap analyses to determine what type of content is missing and what could be needed
- Participate in creating, adjusting, and managing an editorial calendar
- Produce written content on behalf of the Smartsheet brand that is consistent with our brand voice, style, and tone
- Contribute to thought leadership and content marketing strategy that drives brand awareness, sales enablement, lead generation, customer engagement, sales, and customer retention
- Support other duties as needed
Our take
With teams increasingly moving to remote work across many industries, companies have been reaching for tools to keep operations smooth and communications open. Founded in 2005, Smartsheet is a cloud-based work management platform helping a vast range of companies, from small businesses to large enterprises, plan, track, and report on work.
Like other team collaboration software companies Lucid and Atlassian, Smartsheet saw strong growth between 2020-2022, achieving almost 40% year on year revenue increases through 2022. If the company can continue this success, it stands to make real gains in a global team collaboration market expected to be worth about $20 billion by 2028.
Smartsheet has embedded itself across various industries, with deep integrations with applications from the likes of Salesforce, Atlassian, Google, and Microsoft, leading to it being the first work management sector Unicorn to reach $1 billion in recurring annual revenue in 2024. Whilst remaining broad in application, it is also expanding and upgrading its product offerings; this may prove crucial in further distinguishing itself from well-backed startups like Monday.com and Asana as they begin jostling for market space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2017
$54.2m
SERIES F
May 2014
$35m
SERIES E
Total funding: $121.6m
Company benefits
- Lucrative Employee Stock Purchase Program (15% discount)
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Incidental Sick Leave
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to LinkedIn Learning online courses
- Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location (role specific)
- HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
- Equity - Restricted Stock Units (RSUs) with all offers
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
Company HQ
West Bellevue, Bellevue, WA
Articles
Leadership
Mark Mader
(President & CEO)Having studied at Dartmouth, Mark spent 2 years as a Greenwich Associates Research Associate before 10 years at Onyx Software. They then founded Smartsheet in 2005 as CEO.
Brent Frei
(Board Member)Brent worked at Motorola and Microsoft for 4 years before founding Onyx Software in 1994 and Smartsheet in 2005. They have been a Board Member since, alongside working as CEO of TerraClear.
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