Head of Marketing, Enova

Pangea

Salary not provided
Expert level
Chicago

More information about location

3+ days a week in office

Enova

AI-driven financial credit provider

Open for applications

Enova

AI-driven financial credit provider

1001+ employees

FintechB2CB2BArtificial IntelligenceLendingAnalyticsFinancial Services

Open for applications

Salary not provided
Expert level
Chicago

More information about location

3+ days a week in office

1001+ employees

FintechB2CB2BArtificial IntelligenceLendingAnalyticsFinancial Services

Company mission

Enova's mission is to help hardworking businesses and individuals get access to fast, trustworthy credit through its AI-driven credit solutions.

Role

Who you are

  • The ideal candidate is a seasoned marketing executive with a robust background in developing and implementing high-impact marketing strategies
  • The Head of Marketing will possess deep expertise in performance marketing, traditional marketing channels, affiliate marketing, and advanced tracking and reporting methodologies
  • This role demands a visionary leader who can oversee numerous high-stakes projects and programs with precision
  • 15+ years of experience including leading large internal multi-disciplinary marketing organizations with large budgets to achieve long-term strategic goals
  • Proven track record of building, developing, and motivating a marketing team in a high-growth tech company
  • The proven propensity to “think like an owner”, operate like a P&L holder, and understand different business disciplines (IT, finance, etc.)
  • Expertise in developing, implementing, and communicating a comprehensive B2C marketing strategy across performance marketing, digital marketing, and branding
  • Proven willingness and ability to be a relentless voice of the customer, representing the customers’ desires and needs, while maintaining business focus and effectiveness
  • Proven expertise in the development and implementation of successful online marketing programs including SEO, SEM, and digital advertising
  • Demonstrated expertise in the development and execution of successful targeted social media programs
  • Proven ability to scale marketing budgets through flawless execution of iterative testing of new tactics and channels
  • Experience building and scaling a consumer brand
  • Proven understanding of best practices, tools, and processes that enable development and analyses of marketing campaigns, the management of those campaigns, and the analytics for success

Desirable

  • Experience marketing a consumer payment product
  • Experience building marketing programs for multicultural audiences

What the job involves

  • At Pangea, we have an ambition to be an iconic and trusted brand and company that solves real problems for our customers
  • As the leader of the Marketing group for Pangea, you will be responsible for the development and execution of all marketing strategies, including all digital, social, traditional and content-related marketing efforts
  • Serve as the primary architect and leader of the marketing function, accountable for performance across all media spend, including search, social, SEO, TV, radio, print, and promotional partnerships
  • Build, lead, and inspire a high-performing marketing team, fostering a culture of excellence and continuous improvement. Mentor and coach team members, identifying opportunities for professional growth and ensuring effective collaboration
  • Own customer acquisition, driving the strategy and execution for large-scale acquisition and conversion campaigns
  • Oversee comprehensive retention-marketing programs aimed at increasing customer lifetime value, with a focus on lifecycle marketing and CRM growth
  • Manage and refine Pangea’s marketing testing process to expand the marketing budget efficiently across new tactics and channels
  • Leverage advanced Martech solutions and vendor partnerships to enhance marketing capabilities and outcomes
  • Utilize data-driven insights to make strategic decisions, with a deep understanding of Pangea’s customer journey and multi-channel attribution
  • Propose and track meaningful incentive programs to drive faster adoption and accelerate word-of-mouth awareness
  • Report on key performance metrics, ensuring alignment with organizational KPIs. Manage the company’s marketing budget and forecasting with a strategic focus
  • Understand Pangea’s different segments of customers and constantly pursue new tactics based on their behavior, purchase habits, pain points, and potential areas of differentiation
  • Plan, implement, and monitor integrated marketing communications campaigns, ensuring optimized media spend and enhanced brand reach and impact
  • Be the key contact for all creative and media agency relationships and oversee and lead creative development and effectiveness tracking across all communication mediums to support growth and overall business objectives
  • Liaise with other internal teams to guide a unified approach to customer service, distribution, etc., that meets market demands and reinforces the brand
  • Integrate comprehensive marketing strategies and communication programs to ensure consistent branding and messaging, maximizing the marketing budget’s impact

Our take

Providing customers with quick access to credit is important for fintech companies to survive in today's financial landscape of open banking, but this is made difficult by high credit rejection rates from banks. However, these decisions are generally made by human assessments of data which are limited due to the complexity of the modern financial landscape. AI-driven solutions, able to analyse vast amounts of data almost instantly to derive accurate credit risk assessments, present room for improvement in the lending industry.

Enova provides a platform called Colossus that leverages AI and machine learning-enabled analytics to provide businesses and individuals with fast, reliable, and trustworthy credit. The company achieves this by partnering with banks and sharing its data analysis solutions, helping to identify opportunities for credit when they would otherwise be missed. There is definitely a market for its product: over 8 million customers have funded almost $50 billion through the platform to date.

Enova has grown strongly in recent years based on the rapid uptake of its product. As the macroeconomic climate remains volatile, businesses will increasingly come to rely on Enova's AI-based solutions to help them manage credit risk and navigate an increasingly complex lending environment.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Insights

Some candidates hear
back within 2 weeks

13% employee growth in 12 months

Company

Company benefits

  • Hybrid roles entail working in-office from Tuesday to Thursday, with the choice to work remotely on Mondays and Fridays
  • Health, dental, and vision insurance including mental health benefits
  • 401(k) matching plus a roth option (U.S. Based employees only)
  • PTO & paid holidays off
  • Sabbatical program (for eligible roles)
  • Summer hours (for eligible roles)
  • Paid parental leave
  • DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
  • Employee recognition and rewards program
  • Charitable matching and a paid volunteer day…Plus so much more!

Company values

  • Customer first: We listen to our customers’ needs and create products that solve real problems. We deliver beyond expectations, treating our customers the way we want to be treated
  • Best answer wins: We believe innovative ideas and solutions can come from anywhere. That’s why we make sure the best answer wins — no matter who it’s coming from.
  • Operate as an Owner: The entrepreneurial spirit runs strong at Enova. We encourage team members to think big and move fast and use resources like they’re their own
  • Accountable for Results: We’re a data-driven company, and we use that data to add value and create results. We set our expectations high and do what we say we are going to do
  • Top Talent and Teamwork: Enova is a place for the best and brightest, from all walks of life and parts of the world. We work in small, focused teams that encourage diversity of thought

Company HQ

Chicago Loop, Chicago, IL

Leadership

David Fisher

(CEO, not founder)

Before joining Enova as CEO, they were the CEO of optionsXpress and CFO at Potbelly Sandwich Works, Prism Financial and RBC Mortgage.

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