Senior Manager of Paid Media Acquisition & Growth Marketing, Bluevine
$128-156.8k
+ Bonus
Office located in Jersey City, NJ
Business banking solutions & services
Job no longer available
Business banking solutions & services
501-1000 employees
Job no longer available
$128-156.8k
+ Bonus
Office located in Jersey City, NJ
501-1000 employees
Company mission
To empower small businesses with innovative, personalized banking.
Role
Who you are
- 10+ years of experience in paid media acquisition marketing
- 5+ years of experience managing and mentoring high-performance teams
- 5+ years of experience at technology companies in Financial Services
- Bachelor's Degree required / Advanced Degree preferred
- A proven expert in successfully using paid media to generate demand for a high-growth business
- Strong management presence and ability to guide directly and indirectly
- Top of their game regarding Performance / Digital Marketing (SEO, SEM, Display, Retargeting, Video, Paid Social, Affiliate) & Growth Analytics (Segmentation, Attribution and Data Modeling)
- A proven performance marketing expert who keeps abreast of the latest tools, techniques, & ad technologies and is well-versed in top paid platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Ads, Programmatic DSPs, Video, Audio, etc.)
- Working knowledge of marketing analytics and testing platforms (Google Analytics, CDPs, Optimizely, etc.) to drive creative, landing page, and conversion rate optimization programs
- A high level of expertise in analyzing user funnels and surfacing growth opportunities
- Strong analytical & performance optimization skills
- Expertise with business intelligence and analytical tools (e.g., Tableau)
- Hands-on experience with SQL and customer data/segmentation is a plus
- Able to work in a fast-paced environment, cross-functional environment under tight deadlines
- Highly effective communicator who interacts with clarity and purpose, proactive, and has experience interacting at all levels of the organization
- An individual with a process-driven approach, having effectively managed and executed complex, multi-layer work streams in a matrix organization
- Strategic thinker who understands the big picture but can also manage the tactical details
- Strong hands-on, multi-tasking project management skills with a team-player mentality
- Passion for Bluevine, its mission, and experience marketing to small businesses
What the job involves
- Bluevine is seeking a Sr.Manager, Paid Media Acquisition & Growth Marketing
- You'll play a pivotal role in fostering and development of paid media marketers
- You'll mentor, and provide guidance, encouragement, and expertise
- Additionally, you'll craft and implement an agile testing methodology, ensuring a flexible and responsive approach to refining and carrying out strategies
- Your role extends to understanding and mastering the operational cadence crucial for executing strategies precisely and successfully
- Effectively manage and own comprehensive paid media acquisition campaigns across Search (Google), Paid Social (i.e., Facebook, LinkedIn, Instagram), Display, Programmatic, Video, OOH, and Affiliate channels
- Leveraging data and insights to create and refine strategies for optimal customer acquisition
- Oversee the planning, execution, and optimization of paid media campaigns
- Monitor performance metrics and adjust strategies to meet or exceed key performance indicators (KPIs)
- Manage and allocate advertising budgets effectively, ensuring that resources are optimally distributed across various channels and campaigns to maximize ROI
- Collaborate with cross-functional teams to enhance landing pages, user experiences, and conversion paths to improve the effectiveness of acquisition efforts
- Utilize data analytics tools to gather insights, track user behavior, and refine campaigns
- Implement A/B & multi-variant testing and other optimization techniques to drive improvements
- A relentless approach to optimization with a ‘turn over every stone’ kind of attitude. Constantly optimize segments, audiences, messaging, and creatives to help meet and beat growth goals
- Stay informed about industry trends, competitors' strategies, and emerging technologies to maintain an advantage in the financial services market
- Complete understanding of the purchase cycle and how best to leverage full-funnel multi-touch programs
- Own campaign development, setup, QA, and reporting across the channels to reach new audiences
- Support product launches, events & other enterprise initiatives via cross-channel media strategies
- Work with internal copy & design and outside agencies to develop on-brand responses driving creatives
- Collect, measure, and analyze campaign results to understand channel performance front-to-back
- Manage and nurture agency relationships to effectively execute the paid channels
- Work cross-functionally with web development, product, biz ops, business units, and sales teams to understand and improve acquisition funnel conversion and efficacy
- Operate in a fast-paced, cross-functional environment, demonstrating effective communication skills at all levels of the organization
- Own daily, weekly, and monthly channel reporting, performance metrics, and insights
- Conduct advanced customer analytics with Marketing Analytics, Data Science, and Biz Ops to understand customer behavior trends and inform them to develop new strategies
- Meet spending and volume targets while also meeting CAC, ROAS, and LTVs goals
- Constantly improve personalization, automation, and efficiency by enhancing the ad tech stack
- Build, coach, and mentor a team of paid media associates and managers
Our take
Founded in 2013, Bluevine offers a suite of banking services for small and medium businesses (SMBs). It began as a small business lender, and has since expanded into a small business banking service in late 2020.
Having already loaned billions of dollars with tens of thousands of active customers, Bluevine aims to be the largest bank in the United States for small businesses. While there are over 4,000 banks in the US which are theoretically rivals in this ambition, few of them target the SME market or provide a comprehensive range of financial services to meet their needs.
Bluevine's recent partnerships with Wave and Stripe show a company steadily rounding out its promise to be a true financial hub for small businesses. By pulling banking, accounting, and payments into one streamlines experiences, it's helping owners stay organized and get paid faster without juggling multiple tools.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2019
$102.5m
GROWTH EQUITY VC
Jul 2018
$12m
SERIES E
Total funding: $327.5m
Company benefits
- Medical
- Dental
- Vision
- Competitive salaries
- 401K plan
- PTO & Holidays
- Parental leave
- Life insurance
- Commuter pass
- Weekly catered lunches
- Volunteering events
- Happy hours
Company HQ
Colgate Center, Jersey City, NJ
Leadership
Eyal Lifshitz
(Co-Founder & CEO)They have an MBA from The University of Chicago Booth School of Business. They were a Principal at Greylock IL and an Associate at McKinsey & Company.
Nir Klar
(Co-Founder & CTO)They studied for an MBA from Tel Aviv University. They have an extensive software engineering background, and were the CTO of Planet SOHO and Media Layers.
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