SEO / AIO Lead, Vintage Cash Cow

Salary not provided

Ahrefs

SEMrush

Webflow

Moz

Senior and Expert level

Leeds

Office located in Morley, Leeds

Marketplace for the circular economy

Be an early applicant

Marketplace for the circular economy

101-200 employees

B2CRetailMarketplaceConsumer GoodseCommerce

Be an early applicant

Salary not provided

Ahrefs

SEMrush

Webflow

Moz

Senior and Expert level

Leeds

Office located in Morley, Leeds

101-200 employees

B2CRetailMarketplaceConsumer GoodseCommerce

Company mission

To make it easy and rewarding for people to declutter responsibly!

Job

Company

Role

Who you are

This is a foundational build role. We are looking for someone who has launched or rebooted SEO in environments without mature legacy processes, and is comfortable creating structure where none exists
This role is designed for a self-sufficient operator who thrives in ambiguity and operates end-to-end: identifying opportunity, setting direction, building process, and translating strategy into action at pace
Strong hands-on SEO experience (typically 5–10+ years), including experience building or rebooting SEO within a high-growth consumer or marketplace environment
Has built SEO foundations from scratch or successfully reset underperforming channels
Enjoys operating independently and thrives in ambiguity
Is commercially focused — thinking beyond rankings to revenue, conversion, and LTV
Wants ownership over performance outcomes, not just execution
Proven ability to independently own technical SEO strategy, prioritisation, and delivery
Deep expertise across on-page, technical SEO, and content optimisation
Strong understanding of emerging AI-driven discovery (e.g. AI Overviews, generative search) and how SEO strategy must adapt
Hands-on experience setting up, managing, and extracting insight from SEO tool stacks (e.g. SEMrush, Ahrefs, Moz), including tracking frameworks and reporting
Strong analytical capability — comfortable turning data into clear commercial priorities
Experience partnering closely with Product and Engineering teams to ship SEO improvements
Solid understanding of schema, structured data, and advanced SERP features
Experience working with modern CMS platforms (e.g. Webflow)
Experience operating SEO across multiple markets and multi-languages technical setup

What the job involves

As our SEO / AIO Lead, you will own the hands-on execution and strategic evolution of SEO and AI-optimised discovery across Vintage Cash Cow and ArcaVindi
Reporting into the Growth Director, you will drive technical SEO, AIO optimisation, prioritisation, and content strategy, working closely with Product, Tech, Data, and Content to deliver measurable, incremental growth
You will define standards, build documentation, establish reporting frameworks, and embed SEO best practice into product and content workflows from the ground up
You will have clear ownership, autonomy, and accountability for SEO / AIO performance, with the mandate to influence roadmaps and priorities across teams
Your work will directly impact non-brand traffic, acquisition efficiency, conversion quality, and long-term growth. As the business continues to scale, this role has significant opportunity to expand in scope and influence
This is a rare opportunity to build and scale the SEO / AIO engine within a high-growth consumer brand, not simply optimise it
Audit current SEO and AIO performance across technical foundations, content, and non-brand demand
Identify priority opportunities where Vintage Cash Cow already ranks but underperforms on clicks, visibility, or AI surfaces
Establish a clear SEO / AIO prioritisation framework aligned to business impact
Partner closely with Product and Tech through major platform and CMS changes to ensure SEO best practice is embedded
Define clear success metrics across traffic, rankings, CTR, and downstream performance
This role is accountable for elevating SEO and AI-optimised discovery into a high-impact, scalable growth channel for Vintage Cash Cow
The SEO / AIO Lead will focus on:
Building a clear, prioritised SEO / AIO roadmap aligned to commercial impact
Ensuring technical and content foundations are robust, scalable, and future-proof
Embedding SEO and AIO best practice into product, platform, and content workflows
Adapting our organic acquisition strategy as search and AI-driven discovery evolve
Driving continuous improvement through testing, learning, and performance insight
Success in this role is measured not just by rankings, but by incremental non-brand growth, acquisition efficiency, and contribution to wider business objectives
Key Goals & Objectives:
Drive measurable growth in non-brand organic traffic, leads and AI-driven discovery
Improve visibility, CTR, and performance of existing keyword and content foundations
Ensure SEO best practice is embedded into product, platform, and content workflows
Establish SEO / AIO as a core, scalable lead and revenue growth lever at Vintage Cash Cow
Support incremental revenue and acquisition efficiency through scalable organic growth
Own the SEO / AIO strategy and roadmap across the UK and international markets, plus Multi-language technical setup, aligned to growth goals and customer needs
Build and maintain a clear prioritisation framework that balances technical foundations, content opportunities, and commercial impact
Identify high-impact opportunities across non-brand demand (rankings, CTR, content gaps) and translate them into an executable plan
Define success metrics and ensure stakeholders are aligned on what “good” looks like (traffic, visibility, rankings, CTR, conversions, and incremental value)
Lead technical SEO delivery across crawlability, indexation, internal linking, site architecture, redirects, structured data/schema, metadata, and page performance fundamentals
Partner closely with Product and Engineering to embed SEO requirements into releases, QA, and platform decisions
Support and guide SEO best practice during platform changes (including migrations), ensuring risks are managed and improvements are shipped
Maintain technical hygiene through audits, monitoring, and issue triage (e.g. index bloat, duplication, thin content, canonicalisation)
Partner with Content to develop a scalable SEO / AIO content strategy (pillars, clusters, templates) mapped to user intent and business priorities
Optimise existing and new content for performance: including on-page structure (H1–H3), internal linking, metadata, entity coverage, FAQs, and AI-readiness
Help establish consistent expert-led signals (author profiles, expert attribution, review processes) to strengthen trust and E-E-A-T across priority topics
Work with stakeholders to ensure content is accurate, brand-aligned, and built for long-term compounding organic growth
Ensure content and technical foundations are optimised for emerging AI discovery surfaces (LLMs, AI summaries/answers, rich results, Answer Engine Optimisation) alongside traditional SEO
Track shifts in search and AI behaviour, identify risks and opportunities, and translate insights into practical changes across content and technical foundations
Champion best practices for AIO across the business, ensuring we evolve with the landscape
Establish reporting and monitoring for SEO / AIO performance, surfacing opportunities, risks, and wins clearly and regularly
Build a testing and optimisation cadence to improve rankings, CTR, engagement, and conversion quality over time
Quantify incremental impact where possible (especially non-brand growth), and communicate progress in a stakeholder-friendly way
Continuously improve ways of working (templates, checklists, workflows, QA) to scale output without compromising quality
Collaborate with Product, Engineering, Data, CRM, Brand, and Performance Marketing to ensure SEO / AIO is integrated into the broader growth system
Act as the internal subject-matter expert for SEO / AIO, raising standards and capability across teams through guidance and best practice
Establish lightweight governance (standards, documentation, QA checks) so SEO / AIO execution is scalable, consistent, and reliable

Our take

In a culture of waste, more and more people are looking to declutter responsibly, and websites such as Vintage Cash Cow are paving the way for the circular economy. Helping customers turn their unwanted items into cash, Vintage Cash Cow utilises hundreds of in-house experts to value vintage, antique and second-hand goods that might otherwise end up on the scrap heap.

Incentivising its customers with free postal service, Vintage Cash Cow offers a hassle-free pick up and delivery and uses vintage valuers to appraise and give you an offer on your items. With a 24-hour turnaround between send-off and payment, the company has nailed the formula through cultivating a trading network of auction houses, museums, institutions and independent collectors. UK-focused at present, Vintage Cash Cow continues to scale its operations, and has landed publicity through leading newspaper recommendations.