Industry Marketing Manager, OpenText
Financial Services
Salary not provided
Senior level
Remote in US
Information management for enterprises
Open for applications
Information management for enterprises
1001+ employees
B2BArtificial IntelligenceEnterpriseBig dataContentMachine LearningSaaS
Open for applications
Salary not provided
Senior level
Remote in US
1001+ employees
B2BArtificial IntelligenceEnterpriseBig dataContentMachine LearningSaaS
Company mission
To enable intelligent and connected enterprises by managing, leveraging, securing and gaining insight into enterprise information, on-premises or in the cloud.
Role
Who you are
- This role requires both industry expertise and strong strategic marketing skills to drive brand awareness, thought leadership, and demand generation
- Industry Experience: Minimum of 5 years’ experience in the financial services sector, with a deep understanding of key industry challenges, processes, and digital transformation trends
- Market Awareness: Strong knowledge of financial services related compelling events, regulatory requirements, and mandates that impact information management and digital strategies
- Product Knowledge: Knowledge of FinTech based solutions, especially relating to banking integrations, SWIFT network, service management, application development, AI & analytics and would be valuable to have
- Messaging Expertise: Proven ability to create powerful, value-based messaging that aligns with industry challenges and customer needs
- Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and compellingly
- Strategic Thinking: Experience developing go-to-market strategies that align with broader business goals and drive measurable results
- Cross-Functional Leadership: Demonstrated ability to collaborate effectively across departments, including marketing, sales, product, and demand generation teams
- Industry Thought Leadership: Passion for emerging technologies such as Gen AI, experience participating in industry forums and conferences is preferred
- Self-Starter: Highly autonomous, able to prioritize effectively and manage multiple projects from conception through completion with minimal supervision
- Preferred Education: MBA preferred, with a focus on Finance, Software Engineering, Business, Marketing or related field preferred
What the job involves
- As part of OpenText’s marketing organization, the Industry Marketing Manager for Financial Services plays a critical role in supporting the strategy for the financial services industry
- This role involves developing compelling and powerful industry messaging that resonates with prospects, customers, and partners, while also aligning with broader business objectives
- You will act as the primary industry expert, providing strategic insight and guidance to cross-functional teams and ensuring our solutions are tailored to the specific needs of the financial services sector
- The Industry Marketing Manager for Financial Services will support our global marketing and sales teams by creating impactful messaging, content, and go-to-market strategies that set OpenText apart in the competitive information management landscape
- You will work across multiple business units, crafting a unified message that highlights OpenText’s value in key financial sub-sectors such as Retail Banking, Corporate Banking and Insurance
- This role requires both industry expertise and strong strategic marketing skills to drive brand awareness, thought leadership, and demand generation
- Industry Insight and Research: Conduct market research to identify key industry trends, customer pain points, compelling events and emerging opportunities. Understand macroeconomic factors and financial services specific challenges that drive digital transformation and information management needs
- Messaging and Content Development: Develop cross-business unit messaging that clearly communicates the value of OpenText’s solutions to financial services organizations
- Go-to-Market Strategy: Support the execution of the go-to-market strategy for the financial services sector, ensuring alignment with OpenText’s global marketing goals and business objectives
- Sales Enablement: Collaborate with sales teams to create industry-focused materials, including presentations, case studies, and executive-level content. Support account-based marketing and input on strategic account plans
- Event Participation and Thought Leadership: Represent OpenText at industry conferences, trade shows, and webinars. Position the company as a thought leader in financial services related digital transformation and information management
- Cross-Functional Collaboration: Work with demand generation, product marketing, and partner marketing teams to align strategies and drive lead generation efforts. Leverage industry insights to optimize marketing funnels and conversion rates
- Content Creation: Collaborate with internal and external resources to produce compelling content that drives lead generation, including blogs, eBooks, whitepapers, success stories, videos, and more. Focus on content that showcases financial services specific use cases and solutions
- Sales and Partner Enablement: Ensure readiness of sales teams and partners by developing training and enablement materials specific to the financial services sector
- Industry Solutions Development: Identify opportunities for cross-business unit solutions that address key financial services pain points. Work with product teams to develop tailored offerings that resonate with financial services organizations
- Brand Awareness and Pipeline Acceleration: Increase OpenText’s visibility within the financial services sector through targeted marketing campaigns and initiatives that drive pipeline growth and accelerate the sales cycle
- Innovation and Future Trends: Identify and incorporate emerging technologies, such as AI into OpenText’s financial services strategy. Develop and execute strategies for introducing new innovations to our financial services customers
- Social Media and Influencer Engagement: Embrace social media channels and identify key industry influencers who can amplify OpenText’s messaging and extend reach within the financial services sector
Our take
Founded back in 1991, OpenText offers software applications that manage content or unstructured data for enterprises such as large companies, government agencies or professional service firms.
The company has continuously built out its product suite over the years, keeping pace with the changing market. For example, in 2023 it launched OpenText Aviator, a generative AI platform for business networks and IT operations.
As a recognised market leader, this 25+ year old company shows no signs of slowing down. As well as internal development, it also adds to its value through acquisitions, such as that of MicroFocus in 2023.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
21% employee growth in 12 months
Company
Company benefits
- Education assistance
- Wellness/fitness reimbursement
- Time off to volunteer
Company values
- Trust
- Excellence
- Innovation
- Customer-first approach
- Being a best place to work
Company HQ
Waterloo, ON
Articles
Leadership
Mark J. Barrenechea
(CEO & CTO)Previously served as CEO and President of SGI and Rackable Systems, CTO for Computer Associates and Senior Vice President of Applications Development for Oracle.
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