Lifecycle Marketing Automation Manager, Komodo Health

• Demand Generation Experience: 5+ years working in Demand Generation, Lifecycle Marketing, or Marketing Operations with a demonstrable focus on high-volume, automated campaign execution
• Technical Command: Deep expertise in HubSpot — Workflows, Sequences, and Lists — and its synchronization with Salesforce is mandatory
• AI Fluency: Proven early adopter who can strategically prompt AI agents to produce professional, B2B-ready copy that elevates brand trust
• Life Sciences Acumen: Direct familiarity with the biopharma landscape — Commercial vs. Clinical, Therapeutic Areas — essential for credible and targeted messaging
• Analytical Mindset: Ability to interpret complex BI dashboards and translate insights into immediate, tactical decisions, with an understanding of the underlying data architecture

Desirable

• Komodo Health transforms complex data into actionable insights for the Life Sciences industry
• This role sits at the intersection of Marketing and Revenue Operations, partnering with RevOps — the technical backbone — and Paid Media to ensure low friction in the lead transition process. The mission is to command the Middle Funnel: designing sophisticated, AI-driven automation and content logic that converts high-intent prospects into qualified meetings
• As the architect of predictable revenue, this role is responsible for driving exponential pipeline growth across the biopharma landscape
• Looking back on your first 12 months at Komodo Health, you will have accomplished…
• Accelerated Pipeline Velocity: Achieved step-change improvements in MQL-to-SQL Conversion Rates through optimized engagement architecture
• SDR Unification: Established Marketing as the greatest partner to the SDR team, consistently opening doors at target accounts
• Funnel Integrity: Successfully implemented and scaled 'Always-On' nurture tracks and 'Recycle' programs that proactively sealed funnel leaks and maximized prospect yield
• Lifecycle Journey Design: Spearhead the design and management of complex, automated lifecycle journeys tailored for critical Life Sciences segments, including Emerging Biopharma, Large BioPharma, and Medical Affairs
• AI Marketing Operations: Act as a primary builder and operator for AI Marketing Agents, generating personalized, high-quality email copy that reinforces brand voice and scientific credibility
• SDR Enablement: Own and optimize the marketing-led steps within all SDR cadences, deploying templates and triggers that ensure Speed to Lead and SLA workflows optimized for sub-minute contact times
• Conversion Analysis: Execute rigorous analysis of conversion rates across every stage of the Golden Path — from MQL through to Meeting Booked
• Attribution & Reporting: Partner with RevOps to ensure flawless attribution and high-visibility reporting in executive dashboards
• Signal Qualification: Manage qualification criteria for signals sent to SDRs and Sales to optimize toward qualified pipeline
• Email Channel Ownership: Serve as the Email channel owner, covering end-to-end execution, audience management, deliverability, compliance, and coordination of the email calendar