Director of Marketing Operations, Aviatrix Systems
$192.9-226.9k
+ Equity + Bonus eligible
Secure cloud networking
Be an early applicant
Secure cloud networking
201-500 employees
Be an early applicant
$192.9-226.9k
+ Equity + Bonus eligible
201-500 employees
Company mission
To empower businesses to accelerate innovation, minimize downtime, and gain control of IT costs.
Role
Who you are
- Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred); or equivalent combination of education and experience
- 10+ years of experience in Marketing Operations with at least 5 years in a leadership role at a B2B SaaS organization
- Proven track record in marketing operations and driving efficiency/effectiveness
- Strong understanding of the marketing technology landscape (including marketing automation, CRM, analytics, etc), analytics and best practices
- Hands-on and proven experience in architecting and developing foundational marketing technologies (e.g. Marketo, Salesforce, Drift, ABM, Gifting, etc.)
- Excellent proficiency in data analysis, reporting, and using insights to drive decision-making
- Demonstrated leadership experience in managing, motivating and developing a team
- Excellent communication and interpersonal skills
- Exceptional collaboration, and project management skills with ability to manage multiple priorities
- Strategic thinker with the ability to translate strategies into actionable plans
What the job involves
- Aviatrix is seeking a motivated and experienced Director, Marketing Operations to lead the Marketing Operations team.
- This role will report directly to our Chief Marketing Officer and will be responsible for managing our marketing tech stack, overseeing and optimizing marketing processes, and driving efficiency across marketing functions in alignment with business objectives.
- The ideal candidate will have a proven track record in marketing operations, a strong understanding of technology and data/analytics, and a passion for driving results in a fast-paced, dynamic environment
- Collaborate with the marketing leadership team to align marketing operations with overall business goals
- Develop and implement a comprehensive marketing operations strategy and process that enhances Marketing efficiency and effectiveness
- Oversee the selection, implementation, optimization, and integration of marketing technologies (e.g. CRM systems, marketing automation, analytics tools, AI tools, etc.) to streamline operations and maximize efficiency
- Evangelizes the use of AI (generative and agentic) to create scale across all marketing functions
- Manage relationships with technology vendors and stay abreast of industry trends
- Establish metrics, KPIs, and dashboards to measure the effectiveness of marketing campaigns and initiatives
- Analyze marketing performance data to provide insights and recommendations for optimizing marketing efforts/strategies based on performance metrics
- Ensure the accuracy and completeness of marketing data, implementing data governance and quality control measures
- Lead, mentor, train and develop a high-performing marketing operations team, fostering a culture of continuous learning and innovation
- Stay apprised of industry trends (especially AI) and share knowledge as well as, best practices with the team to foster a culture of continuous improvement and knowledge sharing
- Collaborate cross-functionally with sales, IT, finance, product, and other relevant teams to ensure alignment and integration of marketing operations strategies
- Work closely with the IT team to address technical issues and enhance systems integrations
- Collaborate with Finance and Marketing leadership to develop and manage marketing budgets and forecasting, allocate resources effectively, and optimize spending to achieve desired outcomes
- Monitor spending to ensure optimal allocation of resources and return on investment
- Design and refine lead capture, scoring, and nurturing workflows that align with industry best practices and support efficient lead conversion and robust pipeline generation
- Work very closely with revenue ops to track marketing-sourced pipeline generation and conversion
- Act as an operations lead for the Demand Generation team
Our take
Aviatrix is trying to modernise cloud technology by overcoming the isolation of different clouds that are built and operated by different companies. Its software facilitates multi-cloud networking, providing visualization, smooth data access, and firewall management.
The cloud revolution caused a mass migration of companies’ data from on-premise storage to cloud storage, but this migration is still ongoing. Aviatrix’s software helps with this migration and then allows these clouds to communicate with each other, while maintaining security, data integrity, automation, and user friendliness.
The rapid growth and enormous potential in this market has been noted by other companies and while investments are currently high, the space is likely to become crowded as competitors such as Site24x7 offer similar services. However, Aviatrix is a well-placed early adopter in an area of networking that hasn’t seen true innovation for years. It has also been named as one of 2024 's fastest growing private companies by Inc 5000, indicating its strong position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-30% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2021
$200m
SERIES E
Feb 2021
$75m
SERIES D
Total funding: $340.8m
Company benefits
- Stock options for all full-time employees
- Parental Leave (up to 12 weeks)
- Flexible Vacation
- Up to $1000 education reimbursement anually
- World-class coverage - we pay 100% of employee premiums and 88% of the family cost
- 401K
Company HQ
Santa Clara, CA
Leadership
Sherry Wei
(Advisor)Having taken a PhD at Purdue University, they worked in Technical Staff at Centillion Networks and Ardent Communications before spending almost 14 years at Cisco Systems as an Engineer Manager. They then worked at Huawei for just over a year before founding Aviatrix in January 2013.
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