Manager of Offline Marketing, Havenly
$80-90k
2-3 days a week in office
Interior design platform
Open for applications
Interior design platform
201-500 employees
Open for applications
$80-90k
2-3 days a week in office
201-500 employees
Company mission
To help people create and refine their little corner of the world.
Role
Who you are
- Reporting to our Director of Performance Marketing, our ideal candidate will bring a passion for offline marketing channels and strong project management and analytics experience
- Our ideal candidate will take a thoughtful, data-driven approach to the role, which will be critical to delivering breakthrough results and growth
- 3-5+ years' experience in an offline marketing role, with an understanding of performance marketing KPIs, tactics, and tools
- Background in direct mail and/or TV, audio and OOH media
- Desire and excitement to find and evaluate new opportunities for growth
- Growth mindset with bold ideas and know-how to get things done
- Proven ability to manage multiple complex projects with
- Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders
- A preference for those with experience in consumer businesses and familiarity with offline marketing within the context of a broader media mix
- An understanding of other paid channels such as paid social or display is a great bonus!
- Bachelor’s degree required
- You are detail-oriented and possess extraordinary organizational skills, and the ability to manage multiple projects at once
- You are data-driven, and comfortable interpreting and acting on performance data
- You have a flexible attitude and doer, solution-oriented mentality
- You are a proactive self-starter, who is dedicated to their craft and committed to continued learning in this ever-evolving field
- You are a collaborator, who has strong communication and relationship-building skills
- You believe the impossible is possible and will test, analyze, and iterate your way to delivering results
- You have the ability to work in a fast-paced, results-based environment
- Applicants must be currently authorized to work in the United States on a full-time basis
What the job involves
- We’re searching for a Manager, Offline Marketing to support in the planning, execution, and optimization of all of our direct mail and integrated media campaigns at Havenly
- This is a high-impact opportunity to play a critical role in the growth of a fast-growing and well-known consumer startup
- Manage direct mail campaigns across brand portfolio, including catalogs and programmatic direct mail
- Support and execute on CTV, OOH and audio/podcast campaigns
- Manage day-to-day relationships with agencies and vendors
- Project manage internal and external processes to ensure accurate, on-schedule delivery of assets and data
- Optimize list selection across buyer and prospect audiences for direct mail
- Draft campaign briefs and collaborate closely with Creative team on art/content, format, and specs, balancing brand elevation with direct marketing best practices
- Budget / allocate spend in line with sales curve; track invoicing across all vendors
- Analyze campaign results, extract insights across vendor reporting and multi-attribution data and transform them into actionable recommendations that will optimize channel performance; regularly share learnings with marketing leadership and broader organization
- Deploy test-and-learn roadmap across all offline channels
- Support special projects such as local marketing and retail
- Stay up-to-date on marketing trends and broader paid media landscape
- Identify opportunities to unlock savings and operational efficiencies
Application process
- Step 1: The introductory interview
- We want to learn about your career, what you're looking for in your next role, and why you're excited about Havenly. This is also a great time for you to ask questions and get to know us
- Step 2: The manager interview
- Next, you’ll speak with the hiring manager for the role. We’ll do a deep dive into the specifics of the job and the organization as a whole. Make sure to bring all of your nitty-gritty questions
- Step 3: The experiential interview
- Next, you get the opportunity to show off your skills and see what it's like to work in this role. This could mean a take home project, a case interview, or a live working session with your manager
- Step 4: The team interview
- Now is the time to meet some of the people that you'll be working with. This could be members of your own team, cross-functional team members, direct reports, or members of our executive team. Each person you meet will share their perspective on the company, our culture, and the specific role
- Step 5: The offer
- Yay, we made it! We’re likely crossing our fingers and toes that you’re as excited about us as we are about you. We’ll do our best to make this process quick, informative, and positive. Throughout the offer process, we’ll be available to chat and answer questions
Our take
Founded in 2014, Havenly has grown to be a major startup in the online interior design space. Its platform connects customers with professional interior designers and product purchase recommendations. And, along with the sector at large, it has seen a healthy upswing in recent years.
Though rivals like Modsy and Roomstyler make for tough competition, Havenly's professional consultations put them ahead of simple visualization services, and are attractive to customers looking for an affordable version of a previously hard-to-access personal service.
Havenly's two-pronged approach to the interior design business could see it win big over the coming years. It has lately focussed on acquiring brands such as The Inside, Interior Define and The Citizenry, as well as venturing into IRL services with the launch of “Havenly At Home”.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$28m
SERIES C
Oct 2019
$32m
SERIES C
Total funding: $85.9m
Company values
- Exhibit gumption - Meet every challenge with spirit and energy. Believe the impossible is possible. Draw the f*#$ing owl
- Overperform - Work hard. Move fast. Be scrappy
- Stay playful - No jerks, no whiners. Have fun and laugh. Maintain perspective
- Act like an owner - This is your company. Be accountable. Speak up. Act in the best interest of Havenly
Company HQ
River North Art District, Denver, CO
Articles
Leadership
Lee (Motayed) Mayer
(Co-Founder & CEO)A Columbia and Harvard Business School graduate who started out in Strategic Development at Canon. They also worked at Bain & Company from 2009 to 2011.
Emily Motayed Lancaster
(Co-Founder)They have an MBA from the Wharton School and were Chief of Staff at Bread. They also co-founded Nurture& and Livi Beauty.
Salary benchmarks
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