CRM Lead, Cuvva

• We’re looking for a strong, creative and analytical Senior CRM Manager/Lead to Lead our CRM team for 13 months (Maternity Cover)
• You have an excellent understanding of how to set up and maintain our CRM platform (Iterable) and experience owning the relationship with the supplier
• You constantly monitor the market to ensure we are set up to succeed from a tech perspective identifying opportunities to develop not just our existing tooling but integrate new
• Ability to manage and lead a team to deliver advanced data driven email and app campaigns
• Understanding of broader CRM tools, understanding how these can drive efficiencies and opportunities to personalise our communications and can demonstrate where these have been implemented
• Are happy to roll up your sleeves and have been involved in the initial strategy development – building the campaigns, analysing the performance and leading an ongoing test learn optimise strategy
• Have a great track record of devising and delivering commercially focused CRM campaigns
• Constantly look for ways to increase engagement and value from customers while keeping customer experience front of mind
• Collaborate with data teams to improve customer segmentation and come up with appropriate reporting and behavioural analysis metrics
• Are confident with the exploration, set-up and management of appropriate tooling, working in close partnership with external suppliers and internal product teams
• Enjoy working in cross-functional teams and/or on cross-functional initiatives to drive projects forward
• Have previously led, or been a pivotal member of a CRM team for an app first company

Desirable

• We’re looking for someone to join our team on a temporary basis, from late June 2025 until July 2026
• Working with the Performance Marketing Director and CMO, you will deliver our CRM Strategy and be responsible for the company’s customer retention channels
• We see CRM as the natural channel for cross-sell between our products
• We’re looking for an experienced Senior CRM Manager/Lead to not just manage our sophisticated CRM programmes, but also look for ways to take our outbound comms to the next level - creating hyper-personalised contact strategies for our customers throughout their lifecycle
• You will help us shape and solve some of the following challenges:
• How we use triggered comms to guide users through our onboarding flows
• How we identify customers that can be cross sold between our products and when we should target them
• How we use comms channels to teach users how to use features of our products that may add value for them
• Testing multi-channel campaigns to learn how our users want to receive communication from us and tailor their experience accordingly
• How we use automated comms to drive up conversion rate of lead gen campaigns from paid and other channels
• How we use comms to increase user engagement, reduce churn and build loyalty
• Designing and building templates for other teams so our comms are engaging whilst also being consistent and on brand
• Owning the strategy, growth and execution of our CRM marketing
• Launching and optimising initiatives to drive new user growth and retention across our products
• Constantly look for ways to increase engagement and value from customers while keeping customer experience front of mind
• Working with the Data and Marketing insights teams to define and build customer segments suitable for CRM initiatives
• Working collaboratively across Cuvva so that all teams are empowered to use our CRM to achieve their objectives
• Setting up and maintaining our CRM platform (Iterable)
• Providing weekly/monthly updates on CRM initiatives, establishing an ongoing data-driven feedback loop so that we can keep improving our CRM efforts

• Initial chat with Dan, our Performance Marketing Director (30mins)
• Technical interview with Dan, Sam (Head of CRM) and Simi (CRM Exec) (90mins)
• CMO Interview (Darryl)
• Values interview - you’ll meet with two Cuvvarati from the wider team (1hr)
• Founders chat with Freddy (20m)