Digital Content Manager, Later
Later Social
$120-140k
Social media marketing scheduling platform
Be an early applicant
Social media marketing scheduling platform
1001+ employees
Be an early applicant
$120-140k
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- 4–6 years in digital content or growth content marketing, ideally in SaaS or product-led growth (PLG) businesses
- Proven track record of producing content that delivers measurable outcomes (traffic, trial activations, adoption)
- Expertise in SEO and AI-enhanced content strategies (GEO, voice search, social search, AI overviews)
- Excellent writing, editing, and storytelling skills with the ability to translate complex product features into engaging narratives
- Strong grasp of video and multimedia content creation, particularly for social-first campaigns
- Passion for the social media and influencer marketing space (industry experience a plus)
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity
What the job involves
- We’re hiring a Digital Content Manager to own and scale the content engine for Later Social—crafting narratives that resonate with marketers while staying ahead of the evolving search landscape
- In this role, you’ll blend human creativity with AI-powered strategies to ensure Later Social’s content is optimized for visibility, shareability, and measurable business impact
- This is a high-impact, cross-functional role reporting to the Head of Product for Later Social
- You’ll partner with research, data, product, and demand gen teams to create content that drives trial activations, improves adoption, and positions Later as the go-to brand for social media marketers
- Develop and lead Later Social’s content strategy across blog, web, social, and demand generation channels
- Focus on driving trial activations, product adoption, and engagement through high-performing digital content
- Build narratives that connect product innovation with customer needs, showcasing Later as a thought leader
- Write and edit content optimized for both classic SEO and Generative Engine Optimization (GEO)—ensuring visibility across AI Overviews, ChatGPT, Perplexity, and emerging answer engines
- Partner with Data & Research teams to surface proprietary insights that strengthen Later’s thought leadership
- Refresh and repurpose existing content, keeping it relevant with richer formats, new data, and updated storytelling
- Experiment with short-form video, interactive formats, and multimedia assets to match shifting consumption habits
- Build lifecycle content (onboarding guides, feature overviews, case studies) that fuels customer adoption and retention
- Analyze performance metrics (traffic, trial conversions, feature usage) and iterate quickly to improve results
- Partner with Product, Demand Generation, and Social teams to align content efforts with GTM strategy
- Work closely with Design and Creative to produce compelling, on-brand content assets
- Act as the go-to resource for digital content best practices, sharing trends and recommendations with the broader marketing team
- Stay ahead of digital, social, and AI-driven content trends—from voice search to social-first storytelling
- Continuously test new approaches, channels, and tools to maximize reach and effectiveness
- Monitor competitor content strategies and identify opportunities for differentiation
- What success looks like:
- Consistently produces high-quality, engaging digital content that drives measurable outcomes—traffic, trial activations, product adoption, and customer retention
- Builds a strong, data-informed content engine, optimizing performance across blog, social, and demand-generation channels
- Creates narratives that position Later Social as a thought leader in social media marketing, translating complex product features into clear, compelling stories
- Collaborates seamlessly across Product, Design, and Marketing teams, aligning content with GTM strategy and business objectives
- Demonstrates agility by testing new formats, channels, and AI-driven content strategies, iterating quickly based on performance insights
- Contributes to a culture of learning and innovation, sharing best practices, trends, and actionable insights across the marketing organization
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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