Product Marketing Manager, Common Room
+ Equity
Customer intelligence platform
Open for applications
Customer intelligence platform
101-200 employees
Open for applications
+ Equity
101-200 employees
Company mission
To put companies in the driver's seat of the modern customer journey by helping them tap into the product usage trends, social intent, and community conversations that fuel growth.
Role
Who you are
- Experience in GTM tech — We can’t afford the time needed ramp someone who doesn’t have a background and clear point of view on the evolving GTM tech landscape. You’ll need to work closely with our product and marketing lead to grok Common Room as a product, understand our positioning, evolve it, and make an immediate impact
- Taste — Yes, you’ll be partnered with design to create assets like decks, landing pages, 1-pagers, etc. But that shouldn’t be a crutch. You’ll also need to create materials quickly, autonomously, and at a high standard of design
- Polish and attention to detail — In addition to design taste, you’ll need to be a stickler for brand guidelines, deck formatting, and obsessive about fixing typos. Most of the resources created will be in front of a customer and needs to be treated as such, even if it’s only a screen share
- Ownership — There’s a lot of moving parts to product-marketing—landing pages, blog posts, creative assets, video demos, sales trainings. We also ship at a fast clip (just look at the pace launches on our blog or in social feeds). You’ll need to own driving deliverables with deadlines. That means being extremely organized and providing maximum visibility and accountability to projects in motion
- Bias toward simplicity — Because of the fast pace of shipping and creating/winning a new category, you’ll need to concentrate on the essentials. Everything non-essential slows us down
- Outstanding storyteller — Nobody cares about what you have to say if there’s not a story behind it. It’s critical to distribution that we tell the story of our customers, how we position our product, how it helps with jobs to be done, and to have empathy for the end user
- Thick skin — We are direct and fast with feedback. If you are easily offended or have trouble with constructive feedback, you need not apply
What the job involves
- Product launches — We ship a lot. As the sole person in product marketing, you’ll not only need to keep the pace, you’re expected to improve it. Look at our last couple launches and ensure you are confident in your ability to boost distribution, improve storytelling, and visual communication
- Website product pages — Ensure constancy, quality, and strong storytelling on our website product and solutions pages with crisp, consistent messaging and positioning
- Sales enablement — Equip our growing go-to-market team with materials that help them tell a clear, cohesive narrative that packs a punch. This includes everything from persona development to demo certification to competitive differentiators. You will also need to enforce this through evaluation and verification to hold the team accountable
- Customer stories — We have an insane list of customer logos. It will be your job to get the word out on how those customers are getting value from Common Room. And at a regular clip. That means driving to outcomes, hard deadlines, hard ROI, and holding others accountable
- Integrations & partnerships — You’ll tell the better together story with our signal and action partners. This will also include revamping our partner pages in collaboration with partners. Distribution is key again here. We’ll need to tap into the audiences of strategic partners to share the customer intelligence story with their audience
Our take
Today, organizations are increasingly influenced by their user communities and advocates who provide feedback across various channels. The challenge lies in aggregating and acting upon this feedback efficiently, and Common Room is tackling this issue by providing a "high-intensity signal" that helps organizations make sense of community interactions.
Common Room is an intelligent community growth platform that helps companies foster stronger connections with their communities by bridging the gap between organizations and their people. Its goal is to leverage community engagement as a competitive advantage, facilitating user interactions and gathering valuable product feedback.
With a broad target market that encompasses organizations of all sizes and industries, Common Room is well-positioned to address the growing need for improved community engagement solutions. Its innovative approach to connecting organizations with their community, along with successful funding rounds, suggests a promising future in the evolving landscape of software and community engagement.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 4 rounds)
Mar 2022
$52m
LATE VC
Mar 2021
$32.3m
SERIES B
Total funding: $104.9m
Company benefits
- Full coverage health, dental, and vision insurance
- Unlimited paid time off and paid holidays
- 401(k) self contribution program
- Stipend to make your workspace shine
Company values
- Be Customer-centric: We work backward from the needs of our customers. The crisp articulation of customer value guides our decisions
- Strive for Simplicity: We choose simplicity over complexity whenever possible. We seek to identify and understand the essential quality of what we are building
- Make it Happen: We are quick to take the first step and prioritize decisiveness over fear of making a mistake. We don't confuse motion for movement and we measure ourselves on impact over actions
- We're In this Together: We measure personal success by the success of our customers and teammates. Relationships matter, and the strongest ones are built on trust, enablement, and transparency
Company HQ
Central Business District, Seattle, WA
Articles
Leadership
Linda Lian
(Co-Founder & CEO)Previously a Senior Product Manager at Amazon. They also worked as an Associate at Madrona Venture Group and as a Senior Financial Analyst at Lookout.
Viraj Mody
(Co-Founder & CTO)Previously worked in Engineering roles at Microsoft, Dropbox, and Convoy.
Tom Kleinpeter
(Co-Founder & Chief Architect)Previously co-founded the personal music streaming service Audiogalaxy in 2008 and served as the CTO until it was acquired by Dropbox in 2012. They also worked in multiple Engineering roles at Dropbox.
Francis Luu
(Co-Founder & Designer)Previously worked at Facebook and Microsoft.
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