Director of Partner Marketing, Discord
$300-337.5k
+ Equity
Voice, video and text communication platform
Be an early applicant
Voice, video and text communication platform
1001+ employees
Be an early applicant
$300-337.5k
+ Equity
1001+ employees
Company mission
Discord's mission is to help friends and communities come together to hang out and explore their interests.
Role
Who you are
- 8+ years of marketing experience with at least 5 years in partnership marketing, preferably within the gaming or entertainment industry
- Experience taking a partner marketing program or function from zero to one… and beyond
- Strategic mindset combined with an action-oriented approach to problem-solving and execution, with demonstrated success in developing and executing on strategic marketing partnerships that drive measurable business results
- Deep understanding of the gaming ecosystem and market dynamics across PC, console, and mobile platforms
- Exceptional communication and presentation skills, with proven ability to build relationships with executive-level stakeholders
- Experience managing marketing budgets and negotiating co-marketing agreements with partners
- Proven leadership abilities with experience managing and developing a high-performing team
What the job involves
- As Director of Partner Marketing, you will establish and lead Discord's Partner Marketing function, creating the foundation for our strategic partnership initiatives to drive growth, maximize marketing impact, and build meaningful relationships with key partners
- You'll develop and execute comprehensive go-to-market strategies for joint marketing initiatives, oversee co-marketing campaigns, and ensure alignment between Discord's objectives and those of our partners
- This role requires a strategic thinker who can act as both player and coach, while building a function from the ground up, to translate partnership opportunities into measurable business results
- Function Development: Establish Discord's Partner Marketing function from the ground up, including defining processes, frameworks, and best practices for effective partner marketing collaboration
- Strategic Partnership Development: Identify, evaluate, and secure high-impact marketing partnerships with gaming platforms, publishers, technology providers, and complementary brands to expand our reach and enhance our brand positioning
- Go-To-Market Strategy and Execution: Develop and lead the execution of comprehensive GTM plans for partnership initiatives, ensuring alignment with overall marketing objectives and brand strategy
- Oversee the creation and implementation of joint marketing campaigns with partners, coordinating across internal teams and external stakeholders to maximize impact and efficiency
- Relationship Management: Build and nurture strong relationships with key partners at all levels, serving as the primary liaison between our company and partner marketing teams to ensure seamless collaboration
- Analytics & Reporting: Define KPIs, track performance metrics, and provide data-driven insights to continuously refine partnership strategies and demonstrate clear business impact
- Cross-Functional Collaboration: Work closely with internal teams including Product Marketing, Creative, PR, Community, and Sales to ensure cohesive messaging and streamlined execution of partner initiatives
- Industry Intelligence: Stay informed about gaming industry trends, competitive activities, and partner ecosystem developments to identify emerging opportunities and potential challenges
Our take
Discord is an industry giant in the chat app space. The free platform has rapidly become one of the most popular services in the sector since being founded in 2015. It counts over 150 million active users in 19 million communities, successfully expanding beyond its original focus on video game players to become a broader social networking app and public forum.
Discord's userbase has grown rapidly as remote work has become the norm and a new generation of internet users has come online, attracted to its youthful presentation and plethora of gaming and social tools. It has since fended off takeover bids from Microsoft and interest from other giants such as Amazon and Twitter, and has grown into a profitable company, funded by optional subscription fees and commissions from sales through the platform.
Discord’s remarkable growth, however, is not without obstacles. The company faces competition from deep-pocketed giants like Facebook, and regulatory concerns from those worried about the platform’s relatively light chat moderation. However, the company has the resources and expertise to adapt. For example, the acquisition of harassment detection software company Sentropy will go a long way towards placating the concerns of critics, as will the 2024 acquisition of teen app Gas used to give anonymous compliments to friends. All of these purchases are part of Discord's move to expand out of its mostly gaming-focused customer base.
Steph
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Sep 2021
$500m
SERIES H
Dec 2020
$100m
SERIES H
Total funding: $979.3m
Company benefits
- Comprehensive medical insurance including Health, Dental and Vision
- Mental health resources and quarterly wellness stipends
- 16+ paid holidays, 4 weeks of PTO + use-what-you-need sick days
- Paid parental leave (plus fertility, adoption and other family planning benefits)
- Flexible long-term work options (remote and hybrid)
- Volunteer time off
- A diverse slate of Employee Resource Groups
- Plus commuter contributions and other perks for office-based employees
Company HQ
Potrero Hill, San Francisco, CA
Leadership
Jason Citron
(CEO)Started out as a programmer at Papaya Studio, Stormfront Studios and Doublefine Productions. Also founded OpenFeint, a global mobile social gaming company.
Worked as a Software Engineer at Casamba and then Kabam. Was Lead Software Engineer at GREE International, and founded social network Guildwork.com in 2009.
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