Senior Manager of Content Marketing, SOCi
Marketing platform for multi-location brands
Be an early applicant
Marketing platform for multi-location brands
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To deliver brand positive interactions at every part of the local customer journey.
Role
Who you are
- 5+ years of experience in content marketing, with a focus on strategy alignment, content creation, and multi-channel distribution—ideally within a B2B or SaaS environment
- 1-2 years of experience in a people management role
- Proven track record of developing and executing full-funnel content creation plans that drive measurable business growth and audience engagement
- Experience managing and mentoring content and social media teams, with a demonstrated ability to lead and integrate content and social strategies seamlessly
- Exceptional writing, editing, and storytelling skills, with hands-on experience producing a variety of content formats (blogs, social media, case studies, white papers, video scripts, etc.)
- Strong understanding of SEO principles, content optimization, and how to drive both brand awareness and demand through content
- Proficiency with CMS platforms (Wordpress preferred), content management tools, and social media platforms, with a data-driven mindset for optimizing content performance
- Experience with developing and tracking KPIs to assess content performance and make adjustments to improve results
- Ability to manage multiple projects simultaneously in a fast-paced environment, with excellent organizational and prioritization skills
- Strong cross-functional collaboration skills, with the ability to work effectively with internal teams and external partners to drive content initiatives
- Experience managing budgets and resources for content creation and amplification, ensuring efficient use of resources across both organic and paid channels
What the job involves
- SOCi, The CoMarketing Cloud for Multi-Location Enterprises, is currently looking for a Senior Manager, Content Marketing to lead the development and execution of a dynamic content strategy that supports our brand's mission and growth
- This role will play a key part in maintaining SOCi’s position as a leader in the local marketing space, driving content that fuels customer acquisition, retention, and brand loyalty
- The Senior Manager, Content Marketing oversees the Content Marketing Specialist and the Social Media Specialist, ensuring seamless integration of content and social strategies across channels
- The role will work closely with cross-functional teams, including Demand Generation, Product Marketing, and more, to develop and distribute content that resonates with our target audiences and strengthens our brand’s presence
- The Senior Manager, Content Marketing will manage the entire content lifecycle—from ideation to execution—ensuring that every piece of content is aligned with our brand voice and drives measurable business results
- Lead the development and execution of a comprehensive, forward-looking content strategy that aligns with SOCi's brand pillars and mission
- Collaborate closely with cross-functional teams to integrate content across all stages of the marketing funnel, driving brand awareness, engagement, and acquisition
- Own the content calendar, identifying content opportunities across channels, including social media, blog, web, email, and paid campaigns
- Develop and oversee the production of high-quality, engaging content across multiple formats (blog posts, social media, website copy, case studies, video scripts, etc.), tailored to both B2B and industry-specific audiences
- Manage the creation of social media content (Instagram, LinkedIn, TikTok, YouTube, etc.) in collaboration with the Social Media Specialist to maximize engagement and align with marketing campaigns
- Ensure all content supports key business goals and enhances SOCi's reputation as a leader in local marketing
- Partner with internal stakeholders and external agencies to drive innovative, on-brand content that amplifies SOCi's thought leadership and industry presence
- Work closely with teams to create cross-channel campaigns that reinforce SOCi’s positioning as a category leader
- Provide leadership and guidance on content best practices, encouraging creativity and collaboration within the team
- Manage freelancers, agencies, and contractors to ensure timely and high-quality content production
- Manage, mentor, and develop the Content Marketing Manager and Social Media Specialist, ensuring alignment on strategy, execution, and performance goals
- Establish content KPIs in collaboration with Demand Generation to measure the effectiveness of content strategies, using data-driven insights to continuously improve performance
- Regularly report on content performance metrics, identifying areas for optimization and refining the content strategy to meet evolving business needs
- Leverage testing frameworks to implement a continuous "test and learn" approach, ensuring that SOCi's content remains innovative and effective
- Oversee the content budget, managing resources for content creation and amplification across organic and paid channels
Our take
SOCi is a localized marketing platform built specifically for multi-location marketers to optimize their localized strategies. For the digital age of advertising, the company enables marketing teams to share content so that each location stays true to the "national corporate personality" both in-person and, importantly, online.
The leader in the market, SOCi is leveraged by hundreds of national and global enterprises to manage campaigns for over 3 million business locations. It has a comprehensive product suite encompassing ads and social management, search visibility and review responses, and a powerful listening tool to gauge consumer sentiment towards both client brands, and their competitors.
With a vision to redefining marketing software, SOCi has raised significant funding that will be invested into developing a revolutionary line of AI-powered marketing products, as well as supporting mergers and acquisitions, enhanced customer success, and international expansion.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
17% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2023
$60m
LATE VC
Jan 2021
$80m
SERIES D
Total funding: $189.8m
Company benefits
- Health insurance plans, dental, and vision
- Wellness incentives
- 401(k) plan with employer match
- Flexible paid time off
- Quarterly wellness days
- Paid holidays
- Unique employee engagement programs
Company values
- Selfless - The SOCi team works selflessly and tirelessly to deliver value and maximize our customers’ marketing efforts
- Overachievers - We aren’t satisfied until we’ve exceeded customer expectations
- Customer Centric - We solve complex problems and navigate obstacles so our customers can move forward
- Innovative - SOCi is a technology company wrapped in a customer service organization. We’re able to innovate because we listen to our customers
Company HQ
Gaslamp Quarter, San Diego, CA
Articles
Leadership
Afif Khoury
(CEO)Previously founded and served as Managing Member for both Axon Ventures and Scatter Ventures. Experience as Director for Famgro Farms, as Senior Associate for Gunderson Dettmer, and as an Associate for Wilson Sonsini Goodrich & Rosati.
Alo Sarv
(CTO)Previously co-founded Fangate Media, Rippol, and Hydranode Project. Experience as Lead Programmer for Consensus Media, and as Senior Engineer for VodkaCran and Vusion. Owns SOCi Tech.
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