Data Scientist, Captions
Marketing
$160-220k
+ Equity
More information about location
Office located in Union Square, NY
AI-powered creative studio
Open for applications
AI-powered creative studio
21-100 employees
Open for applications
$160-220k
+ Equity
More information about location
Office located in Union Square, NY
21-100 employees
Company mission
To empower our customers, regardless of background or experience, with the ability to bring their vision to life in seconds.
Role
Who you are
- Bachelor’s or Master’s in a quantitative field such as Engineering, Math, Statistics, Economics, Computer Science, or a related discipline is preferred
- 5+ years of relevant work experience in marketing analytics for channels such as but not limited to SEM, Affiliate, Social, and Podcast
- Experience working with marketing measurement and attribution (e.g. MTA models), targeting and creative optimization, user segmentation, cohort analyses, time series analyses, and regression models
- Understands marketing metrics deeply; can partner and elevate our way of thinking about CAC, LTR, LTV, payback period, and retention
- Comfort partnering with marketing to design and execute incrementality testing, attribution or media mix modeling, and spend ROI curves
- Familiarity with digital marketing and analytics tools / platforms (Google Analytics, Google Search Console, Google Ads, Facebook)
- Proficiency in Python and SQL for data manipulation, analysis, and modeling
- Expertise in statistical analysis, hypothesis testing, and experimental design for A/B testing; knowledge of data visualization tools to effectively communicate insights
- Strong verbal and written communication skills and a track record of being able to work independently and proactively engage cross-functionally
- BigQuery and Sigma experience is a plus
What the job involves
- We’re hiring our first Data Scientist to lead Marketing Analytics and Measurement to partner closely with the Marketing team.
- You will be responsible to help us make sound marketing investment decisions by jointly evaluating performance across platforms, channels, campaigns, and markets.
- This involves making sure we have a holistic view of the data — spanning ad platforms, MMPs, and more — in one centralized location to standardize and automate reporting
- Automate daily and weekly marketing reporting by building reports, tables, and dashboards that are accessed and understood by Marketing, Engineering, and Finance in one centralized BI tool
- Build data pipelines from ad platforms (like Facebook or Google) and MMPs (like AppsFlyer) into a centralized data warehouse, piecing together key pieces of information in the user journey
- Build unified reporting dashboards in our BI tool for a full funnel view across our campaigns
- Collaborate with Finance and Marketing to define and report out on metrics like CAC, payback period, and LTV
- Design, implement, and assess the results from uplift and geo-split studies to measure incrementally across new channels, campaigns, or markets
- Build out a multi-touch attribution model in-house that spans user journeys across iOS, Android and Web platforms
- Evaluate additional tooling, being a key partner in build vs. buy decisions
- Define and monitor KPIs with alerting, conduct deep dives to identify significant shifts, trends and opportunities
Our take
As AI integration grows in creative fields, concerns arise about the future of professions like writing and design. However, Captions has transformed these anxieties into opportunities by harnessing AI technology to streamline the creative workflow.
By automating tasks in music, graphic design, and video production, Captions allows users to generate compelling content directly from their mobile devices. With a focus on meeting the rising demand for captivating digital content, its subscription-based model covers key processes like captioning, editing, dubbing, and soundtracking.
Captions' innovative approach has garnered attention, securing funding from tech giants like Sequoia Capital and Andreessen Horowitz. This investment will grow the company's machine learning team and invest further into in-house research efforts and technical infrastructure.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
61% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2024
$60m
SERIES C
Jun 2023
$25m
SERIES B
Total funding: $85m
Company benefits
- Comprehensive medical, dental, and vision plans
- Anything you need to do your best work
- We’ve done team off-sites to places like Paris, London, Park City, Los Angeles, and Nashville with more planned in the future
Company HQ
Civic Center, New York, NY
Articles
Leadership
Gaurav Misra
(CEO)Previously the Head of Design Engineering at Snap Inc, Senior Software Engineer at Localytics, Software Development Engineer at Microsoft, and Software Engineer at Lattice Engines.
Salary benchmarks
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